EDWARD JOHNSTON 1872 - 1944 Credited for reviving the art of modern penmanship Devised the simply...

EDWARD JOHNSTON 1872 - 1944

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Credited for reviving the art of modern penmanship

Devised the simply crafted round calligraphic handwriting style called foundational hand

Designed the London Underground logo using the san-serif Johnston typeface he created





HENRY WOLF

1925 - 2005

Esquire Art Director - 1952












Harper’s Bazaar Art Director 1958

Created simple and striking imagery for magazine covers conveying a visual idea.



This image from a Karastan Rugs campaign, was honored in PDN's 20th anniversary issue as one of the most memorable campaigns from 1980-2000.

Created over 500 television commercials and nine films

PAUL RAND







1914 - 1996

Best known for his corporate logo design.

One of the originators of the Swiss typographic style.

Direction Magazine 1940 cover

Red drops are percieved as seasonal

decoration and/or blood.







Rand was rumored to charge $100,000 for a single corporate logo in the 80’s and 90’s

WOLFGANG

WEINGART



New Wave TypographyExperimental TypographyContributed to Typographic journals and magazines

New Wave refers to an approach to typography that actively defies strict grid-based organizing conventions. Characteristics include inconsistent letterspacing, varying typeweights within single words and type set at unusual angles.











Typographic process

PIET ZWART 1885-1977

Dutch graphic, industrial, and furniture designer





Drukkerij Trio

(Trio printers)

1931,

Page from booklet

Pioneer of modern TypographyUsed principles of Constructivism and “De Stijl””





Verloop Lithograph1923







Best known for his work with Nederlandse Kabelfabreik (The Dutch Cable Factory and the Dutch Postal Telegraph and Telephone.

HERB LUBALIN





1918 - 1981

Advertising and editorial design, symbol and typeface design, posters and packaging

“Abandoned traditional typographic rules and practice and looked at alphabetic characters as both visual form and message communication.”

Concept + visual form = typogram - a brief visual, typographic poem.





Cover for Upper and Lower Case Journal1974





(70’s)

ROSMARIE TISSI 1937-





Swiss graphic designerPartners with Siegfried Odermatt

“…combines the disciplined and sometimes rigid approach of “swiss style” with playful and colorful experimentation.”



Sinaloa Font Family



(80’s)

GUNTER RAMBOW







1938 - 1996 Of Frankfurt GermanyRambow used manipulated photographic images and printed them in black and white to create statements of poetry presented in a metaphysical documentary way.





South African RouletteTheater Poster1988

Poster for the play Die Hamletmaschine1980

Ansel Adams





Best known for his black and white photographs of the American West.

The Tetons and the Snake RiverGrand Teton National Park1942

Moon and Half DomeYosemite National Park1941

Diane Arbus

Portraits of people on the fringes of society

Unconventional poses and settings

Square format

Commited suicide in1970

Identical twins, 1967



Child with hand grenade in Central Park1962



Jewish giant at home with his parents in the Bronx, New York1970

James Nachtwey

Photojournalist

Images from the Vietnam War and Civil Rights movement in the 60’s were significant in his decision to become a photographer

Has worked with TIME Magazine

Injured in 2003 covering the US invasion of Iraq



Rwanda1994Survivor of Hutu death camp

Afghanistan1996Mourning a brother killed by a Taliban rocket

Ground Zero2001New York

Annie Leibovitz

Portrait photographer

Started working with Rolling Stone magazine in 1970 and became the lead portrait photographer for Vanity Fair in 1983.

Famous photographsJohn Lennon and Yoko Ono - December 8, 1980 taken hours before Lennon was murderedArtist Christo fully wrapped (his face is not visible)Bruce Springsteen - Born in the USA album cover

EDWARD JOHNSTON 1872 - 1944 Credited for reviving the art of modern penmanship Devised the simply...

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