Educomp-Case Study
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A CASE-STUDY REVIEW
• Introduction
• Business initiatives
• Strategies
• SWOT analysis
• Financial statement
• Awards
• Road ahead
VISIONTo apply innovative solutions to solve critical
problems relating to "Quality of Education"
and "Access to Education" for all
INTRODUCTION Founded in 1994 by Mr. Shantanu
Prakash
It provides ITES
It serves the K-12 segment in India as well as in other countries like US, Singapore, China and Sri Lanka
Reaches out to over 23000 schools and 12 million learners world wide
PRODUCT LINE
BUSINESS INITIATIVE
B2B Division Smart Class, ICT, Professional Development Product
Retail and Consulting Mathguru, ETEN, Millenium Schools, TMS, Vidhya Prabhat
schools, learninghour.com,RTW and Euro Kids
STRATEGIES• EDUCOMP recognized scope and opportunity for providing IT
Enabled learning solutions in Indian schools
• EDUCOMP deployed a trained program administrator at every school that implemented smart class
EduComp
EduInfraResponsible for constructing
establishing infrastructure(K-12 schools)
EduManage Supplying IP like curriculum books, smart class products etc.
• It focused on acquisitions, acquired equity stakes in global companies like Learning.com, Ask n learn pvt. ltd to expand its smart class product globally.
• For govt. schools , they adopted PPP strategy and also provided content in regional languages.
• They partnered with WIPRO & MICROSOFT and many NGO for executing its teacher training program.
• It followed franchising route to expand pre schools
RETAIL PENETRATION STRATEGY
• MATHGURU• LEARNINGHOUR.COM• WIZIQ
TUTORING MILLINEAUM LEARNING SYSTEM
K-12 INITIATIVES
• PRE SCHOOL • ROOTS TO WINGS • CATERED TO THE K-12
SEGMENT• HIGH QUALITY EDUCATION
SWOT ANALYSISSTRENGTHS
First mover advantageDevelop content in regional languages
Expansion through -Acquisition and joint ventures abroad & integration
and diversification strategies Training for teachers acted as a
barriers for new entrants
WEAKNESSRequires trained staff – so less
teachers availableGovt. schools low spending on
infrastructureCharges on per student basis:
1.dependent on no. of students2. dependent on reputation of school
OPPORTUNITIESNCLB act of US
Emerging IT eraLack of standardize and high quality
education in tier III townsShortage of schools in country
Increased govt focus on education
THREATSIts a capital intensive business
Being an emerging and growing business it invites competition
Payments from govt. could be delayedRisk of change in govt. policy
Gaining acceptance in tier II and tier III cities
INCOME STATEMENT2006 2007 2008 2009
537.72 1121.72 2769.03 5175.30
322.78 672.02 1739.21 3154.70
214.94 449.70 1029.93 2020.60
Particulars
Total Income
Total ExpensesNet Revenue
RECOGNITION & REWARDS!!!
• Featured in BT-500 2009 list of most valuable private companies in India
• Awarded CNBC-ICICI Bank emerging India award as Company of the year 2005
• Featured in Forbes magazine's 200 Best Under A Billion
To serve 15
million learners by 2010
Become top 5 K-
12 educatio
n compani
es worldwide by 2012
1-business management 2-hospitality 3-tourism management
ROAD AHEAD
UNDERSTANDING