Educational Television

What is the landscape?

Nick Jr.

• Airing weekdays from 9:00AM to 1:30PM and Saturdays on CBS from 7:00am TO 11:30am

• Dora the Explorer, Blue’s Clues, Little Bill Lazytown.

• “Help your children learn and grow.”

Noggin

• Available from 6:00 AM to 6:00 PM every day• Delivered via digital cable to 43 million

subscribers. • Repeats of Nick Jr. shows, Play with Me

Sesame, Oobi, Tweenies and Miffy. • “.. connected learning approach which links key

educational content with experiences children know and love with a detailed network-wide curricular framework guided by national standards in preschool education..”

Playhouse Disney

• Weekdays from 6:00AM -12:30PM Weekends from 6:00AM- 10:30PM

• Bear In the Big Blue House, Stanley, and Out of the Box

• “At Playhouse Disney we believe that imagination and learning go hand in hand. . programs teach preschoolers a variety of skills to help them become well rounded including social skills, thinking skills, early academics, imagination and self expression. .”

Discovery Kids

• Weekdays 6:00 AM - 12:00PM on TLC and 5:00 AM – 11AM on Discovery Kids

• Magic School Bus, Todd World, Animal Jam and Peep.

• “Ready, Set, Learn”

PBS Kids/RTL

• Ready To Learn television service is a national effort to improve the school readiness of young children through the reach of public broadcasting.

• The core of Ready To Learn is a full day of non-violent, commercial-free, educational children's television programming that is broadcast free of charge to every American household.

Questions

• Should we establish a standard for educational programming that we should all be judging our efforts against?

• What content areas should we be focusing on?

• How do we distinguish ourselves in this competitive environment?