Educational Email Campaign Relaunch Emily Gunderson Portfolio

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Project Description Before I started at MarketNet, the Email 101 educational email campaign was created to educate MarketNet’s audience on basic email marketing practices. In fall 2017, a coworker and I decided to update the campaign and relaunch it. See below for a list of tasks I worked on to complete the relaunch:

• Created two personas for the target audience • Reviewed and edited existing email copy • Designed infographics to accompany each email • Built emails using a template created by my coworker in Marketo • Segmented our emailing list based on personas • Wrote copy for and helped design the sign-up landing page • Designed and wrote copy for social media ads promoting sign-

ups • Monitored social media campaigns

o LinkedIn Sponsored Content Ad o Facebook Ads o Twitter Ads

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Original Email Created by MarketNet’s marketing team before I was employed.

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New Email Template created by coworker in Marketo. Design by me.

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Infographic I created an infographic to accompany each email so the audience could save the information we shared with them.

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Landing Page I wrote the copy for the landing page and assisted with the design.

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Ads on MarketNet’s Blog Posts

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Facebook and LinkedIn Ads