Learning Today!

Case study!

Learning Today!

ABOUT:  Learning  Today  is  an  Internet-­‐based  reading  and  math  program  offering  educational  software  for  at-­‐risk  students.    

 KEY  RESULTS  

•  Doubled organic traffic and referrals in six months

•  Generated over 850 leads in six months

•  Attracted blog readership of 23,765 and over 760 blog subscribers

C h a l l e n g e :

Reaching Target Audience Before HubSpot, Learning Today faced a challenge that many businesses share—how to effectively reach its target audience. Pitching a product to an industry of 14,000 national school districts, after all, is not easy. “We have gone to tradeshows over the years, tried all sorts of marketing methods and opportunities and, quite frankly, have not done very well in that area,” said the company’s CEO, Dale Baker.

S o l u t i o n : Enhanced Blogging and Tracking Tools On the content development side, the HubSpot software provided Learning Today with an easy-to-optimize blogging platform. The company increased its blog readership to over 20,000 people, directly reaching its target audience.

Learning Today!

S o l u t i o n :

Integrated Tracking Tools & Automated Lead Nurturing Learning Today’s other favorite software piece is HubSpot’s mix of marketing analytics. They use the Sources tool to keep track of different marketing channels and measure the company’s progress based on multiple traffic streams, including organic traffic, referrals and social media.

Learning Today also uses HubSpot’s lead nurturing tool to send customized emails to new leads and facilitate the job of its sales team. As a result of following up with a select group of leads, the site’s conversion rates have significantly increased.

Learning Today!

R e s u l t s : Doubled Organic Traffic in Past 6 Months

Learning Today has achieved tremendous progress in attracting new traffic. Organic traffic alone has doubled in the past six months from 14,765 visits in September to 28,980 in February.

Learning Today!

R e s u l t s : More Than Doubled Referrals in Past 6 Months

The company also harnessed the benefits of increased referrals. They grew from 11,054 in September to over 28,440 in February.

Learning Today!

R e s u l t s : Boosted Customer Engagement on Social Media

Social media has become another growing marketing channel for the educational software company. In the past six months, Learning Today has attracted over 2,000 leads from Twitter only.

Learning Today!

R e s u l t s : Expanded Blog Readership and Subscribers Learning Today has been successful in attracting qualified leads. According to Dale, the company site now generates 5-10 leads per day. This is a result of constant blogging and customer engagement. In the past 30 days alone, the company’s blog posts have generated over 40 comments.

Learning Today!

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More about Learning Today:!www.LearningToday.com!