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Zainab MalikResearch Manager11 September 2013

The Asia advantage: Tracking global trends in student recruitment regionally

EDUCATIONINTELLIGENCE

Presentation TitleDD/MM/YY

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Tertiary education, globally and in Asia, is rapidly growing

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Higher education drivers & ‘megatrends’

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Global population projections

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Urban and rural population change, 2010-2100

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Economic growth, % change

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

y = 0.1693ln(x) - 1.1472R² = 0.5378

0%

20%

40%

60%

80%

100%

120%

$0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000

Gro

ss t

erti

ary

enro

lmen

t rati

o

Nominal PPP US$ GDP per capita

PPP GDP per capita and tertiary enrolment ratio (2009)

Source: Haver Analytics, Oxford Economics, UNESCO

South Korea

UAE

Ukraine

Singapore

Botswana

Trinidad & Tobago

USGreece

Mexico & Malaysia

Correlation between GDP per capita (PPP) and enrolments

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

GDP per capita growth to 2020

$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000

BrazilSouth Africa

ColombiaIran

ThailandChina

UkraineEgypt

Sri LankaAngola

IraqMorocco

JordanIndonesia

PhilippinesIndia

UzbekistanVietnam

GhanaPakistanNigeria

BangladeshKenyaNepal

EthiopiaZimbabwe

Real US$ PPP GDP per capita (2005 prices)

2011

2020

PPP GDP per capita (2011 and 2020)

Source: Oxford Economics

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

What’s the picture in Asia?

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Student supplyHost institutions

1st Generation

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Host institutions

&

Student supply

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Student Insight

• Global, longitudinal survey on student decision-making

• Six years, since 2007

• Over 170,000 responses

• Collected via British Council network and strategic local

partners

• No destination country bias

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

Students interested in studying in Malaysia: Where are you from?

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

© 2011 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission

• Offshore provision• Innovation• Alumni base• Competitive economy• Career opportunities

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EDUCATIONINTELLIGENCE

International Student Recruitment Seminar11/09/13

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Thank you.