Education Conference Program Going Green - IAAPA · Ben & Jerry’s aim: «Make the best possible...
Transcript of Education Conference Program Going Green - IAAPA · Ben & Jerry’s aim: «Make the best possible...
Education Conference ProgramGoing Green (Ben and Jerrys)
Vicenç Veses, O-Partners
2010 EAS Conference 1
07 October 2010
« Make the best possible ice cream, in the nicest possible way »
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Ben & Jerry’s aim:« Make the best possible ice cream, in the nicest possible way »
• « Super premium » ice creams
• Business citizenship at the core ofthe brand’s DNA
• If it is not fun, why do it?
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« Super premium » ice creams
• Original and exclusive flavours
Where else can you find
« Cookie Dough» or « Fairly Nuts»?
• Generous american‐style recipes
•Milk and cream, in more than half of the tub
•Big chunks of brownies, chocolates, fruits, nuts…
•Swirls of caramel, chocolate, marshmallow…
•Made with natural ingredients
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Business citizenship: Ben & Jerry’s DNA
• The brand was created in 1978 by two school friends,
Ben (Cohen) and Jerry (Greenfield), in Vermont, USA
• Using business as a tool for social and environmental change
‘‘Business has a responsibility to give back
to the community”. Ben
• A strong heritage: Ben & Jerry’s is recognised as a pioneer in
the area of sustainable consumption
Always from left to right: Ben and JerryThe two founders
(April 2010)
(1980’s)
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The 2 pillars of our social and environmental mission
• Sourcing of ingredients
• Reducing our impacts on climate change
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Two approaches for agricultural ingredients
• For ingredients products in developing countries:
FAIRTRADE
• Cocoa, vanilla, sugarcane, bananas, nuts like almonds…
• For ingredients produced locally in Europe: SUSTAINABLE AGRICULTURE
• Dairy ingredients from our « Caring Dairy » programme
• Free‐range eggs
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Pots 150ml
Pots 500ml 4.5 l
Q1 2011
All ice creams will be Fairtrade certified by the end of 2011
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• Over 50% of the tub is cream and milk
• In 2010, > 95% of dairy ingredients come from Caring Dairy farmers
• Every farmers commits to implement an annual improvement plan and attend 3 training workshops a year
« Caring Dairy », the Ben & Jerry’s programme for sustainable dairy farms
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We measured our carbon footprint
RETAILFREEZERS
HOME USE
DAIRY INGREDIENTS
OTHER INGREDIENTS
PACKAGING
FACTORY
DISTRIBUTION2010 EAS Conference 10
Reducing our carbon footprint and becoming « climate neutral »
• « Reduce, reduce, reduce » the greenhouse gas emissions along the product life cycle
• A 3 step approach focused on
1. Maximising energy efficiency
2. Moving to renewable energy sources
3. Offsetting unavoidable climate impact by financing renewable energy projects in the developing world
• The world’s first « climate neutral » ice cream
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