EDUCATION BOOK 2019

SEMINAR INDEXWELLA.COM/EDUCATION

MASTER CRAFTEXPERTISE & INSPIRATION

DISCOVERYPRODUCT KNOWLEDGE & BASIC SKILLS

WELLA CRAFTKNOWLEDGE & TECHNIQUES

ADVANCED CRAFTCreate the perfect total look for your client,

personalised to their needs and desires.

Become a beauty coach who provides services

that grow the business and drive loyalty.

At Wella, we do things the Wella Way. Learn

the techniques, skills, and knowledge to grow

your craft and achieve beautiful, professional,

and predictable results each time.

Designed to give hairdressers all of the

product knowledge, tools, and basic

application skills needed to successfully

use our Wella Professionals portfolio in

their daily salon routine.

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The ultimate in craftsmanship. Builds your

skills and reputation by igniting your creative

spark, giving you the confidence to push

boundaries. Become part of the Master Craft

Elite by obtaining one of the industry’s most

recognised certifications.

DISCOVER THE LATEST NEWS IN PRODUCT

KNOWLEDGE, COVERING THE WHAT, WHY,

AND HOW: WHAT IS IT? WHY WOULD YOU

USE IT? HOW DO YOU USE IT?

Understand the entire Wella product portfolio

through our Discovery Seminars. Choose

to experience these sessions at one of our

studios or discover on location at your salon.

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DISCOVERYHOUSE OF BLONDORDiscover Blondor; our multiple award-winning, complete

lightening range. You will leave this session with an under-

standing of the shade portfolios, mixing and application of:

• Blondor

• Blondor Freelights

• Magma by Blondor

HALFDAY

DISCOVERY

Discover Color Touch; a mildly oxidising demi-permanent

range. In this session you will learn all about the sub-ranges

within Color Touch. You will leave with great knowledge and

understanding in what all the products in the range are, what

they can do and how to use this fashion forward range to

create low commitment and quick colour services in the salon.

COLOR TOUCH

HALFDAY

DISCOVERY

ILLUMINA COLORDiscover ILLUMINA Color, our greatest colour innovation to date.

ILLUMINA Color has redefined the permanent colour category

with its resulting standard of luminous and healthy-looking hair.

HALFDAY

DISCOVERY

Discover everything you need to know about NEW

Koleston Perfect ME+ and understand the value of

Pure Balance Technology. Get to know the experience

changes needed for perfect fit in the salon.

In this session you will discover:

• No habit changes, only experience changes

• Simple-to-mix and easy-to-apply colour formulations

• New Pure Balance services

• Tips and tricks for ease of use

• New shades and shade palettes

KOLESTON PERFECT ME+ DISCOVERY

HALFDAY

DISCOVERY

NEW

AT WELLA WE DO THINGS THE WELLA

WAY. LEARN THE TECHNIQUES, SKILLS AND

KNOWLEDGE TO GROW YOUR CRAFT AND

ACHIEVE BEAUTIFUL, PROFESSIONAL AND

PREDICTABLE RESULTS EACH TIME.

Colour is at the core of Wella Professionals

craftsmanship. Wella Colour Craft holds the

foundational knowledge of the entire Wella

colour portfolio – use it as a source to ignite your

creativity in colour.

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ESSENTIALCRAFT

Going grey can be one of the toughest beauty

challenges a woman faces. For her, it is not only about

looking beautiful, but finding a solution that best

fits her lifestyle and mindset. You will learn how to

personalise your client’s hair colour to embrace and

perfectly enhance her grey hair.

You will also:

• Learn new information and specific solutions using

Koleston Perfect ME+

• Gain an understanding of the key considerations

when colouring grey/white hair

• Learn new tips and tricks with Koleston Perfect ME+

This seminar is a prerequisite for the Master Colour Expert Program

KOLESTON PERFECT ME+ SHADES OF GREY

1 DAYESSENTIALCRAFT

CREATE THE PERFECT TOTAL LOOK FOR YOUR

CLIENT, PERSONALIZED TO THEIR NEEDS AND

DESIRES. BECOME A BEAUTY COACH WHO

PROVIDES SERVICES THAT GROW THE BUSINESS

AND DRIVE LOYALTY.

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ADVANCEDCRAFT

The ability to create a perfect balayage is one of

the skills a hairdresser needs. Statistics show that

more than 12 million balayage colour treatments

were performed in the UK in 2018 alone!

In this workshop you will learn to take the

guesswork out of hand painting hair and

understand how to apply the fundamental

principles of a perfect balayage and how to create

this fashion focussed look in salon-friendly time.

You will also:

• Learn to apply balayage without foils and

separators

• Master the art of seamless blends from root to tip

• Discover tips and tricks with the NEW Koleston

Perfect ME+ to create trend tones for your

balayage clients

This full day seminar includes hands-on experience

guided by a guest artist and a Wella educator.

KOLESTON PERFECT ME+ BALAYAGE SPECIALIST

This seminar is a prerequisite for the Master Colour Expert Program

1 DAYADVANCEDCRAFT

MASTER COLOR EXPERT

COURSE COMMENCES AUGUST 2018

The Master Colour Expert Programme is a

comprehensive business building course strategically

developed to grow your skill, mastery and creativity.

Join the four-stage Master Colour Expert Programme

and you will be on your way to earning one of the

best recognised colour accreditations in the industry.

Starting out with the essentials, you will go on a

journey of intense learning to develop your creative

and corrective colouring skills to the highest level.

This outstanding program combines face-to-face

coaching with Wella Professionals certified colour

master trainers, resulting in one of the industry’s

most recognised certifications.

• Expand your colour business

• Develop your skills and push your boundaries to

the highest level

• Be ready to change your life.

THE ULTIMATE IN CRAFTSMANSHIP: BUILDS YOUR

SKILLS AND REPUTATION BY IGNITING YOUR

CREATIVE SPARK, GIVING YOU THE CONFIDENCE

TO PUSH BOUNDARIES. BECOME PART OF THE

MASTER CRAFT ELITE BY OBTAINING ONE OF THE

INDUSTRY’S MOST RECOGNISED CERTIFICATIONS.

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MASTERCRAFT

12-MONTHCOURSE

MASTERCRAFT

MASTER COLOREXPERTLEADERS IN EDUCATION

JOIN THE COLOUR ELITE, THE INNER CIRCLE OF THE

BEST COLOURISTS IN THE WORLD BROUGHT TO YOU BY AWARD-WINNING

EDUCATORS –WELLA PROFESSIONALS.

Global Master Color Expert Programme is one of the

highest colour accolades in the industry. It isn’t very often

something truly changes your life, but the Master Color

Expert Program is aimed at just that. It will arm you with

all of the skills, confidence and inspiration to change YOUR

life not only professionally but personally, too.

With a limited intake of colourists each year, you could

bag the hottest ticket in town for senior colourists looking

to become a true authority in colour.

From the very first day you will feel an ignited passion for

colour, you will be itching to get back into the salon to

apply all of the new skills you have learnt. From unrivalled

R&D content to a unique business building day, designed

to make the most of your new go-to colourist status.

Every single skill you learn over the 6-month period can

easily be re-applied back in the salon, you will have the

confidence to achieve any colour result that you have

ever dreamed of creating.

Prepare yourself for the 2019 Master Color Expert

Programme.

Go to Wella.com/education #itchangedmylife

or call the Wella Studio at: 011 268 0447.

KADUS PROFESSIONAL EDUCATION

/KadusProfessionalSouthAfrica

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Inspiring the salon community and helping elevate skills, confidence,

and potential is the most important and rewarding part of our job.

Because we share the same passion for hair, we have created a fresh

and unique approach to help you grow your expertise:

LEARN IT, LIVE IT, SHARE IT.

LEARN IT With education tools that

are simple and intuitive to use,

learning becomes natural.

LIVE IT Put your skills into practice right

away with Trend Directions,

techniques, and service ideas.

SHARE IT Engage in a peer-to-peer

community that embraces

communication, collaboration,

and celebration among stylists

like you.

OUR VISION

THREE-TIERS OF EDUCATION.

We believe in your talent. That’s why we provide you with a

complete education program based on three different levels of

expertise, in order to adapt to your individual needs:

FOUNDATION

CRAFT

ADVANCED

ADVANCED

CRAFT

CREATIVE

MASTER CRAFT

Learn and understand

the key fundamentals

within our programme.

Elevate your knowledge

and skills by taking them

to the next level.

Get creative! Experience new

and exciting techniques

that you can use in the salon.

A 360° EDUCATION

WHO SHOULD ATTEND

Colourists who are new to the industry or more

experienced colourists who want to refresh their

colour knowledge.

WHAT YOU WILL LEARN

Increase your fundamental understanding of

colour and gain the confidence to use it in a way

that is suited to your clients and their lifestyles.

COURSE CONTENT

An understanding of colour theory and how it

applies to Kadus Professional colour.

Available on demand through your Kadus sales

representative.

FOUNDATION COLOUR

Directions are everywhere. On the streets, in

architecture and exhibitions. Directions are for

life, not just for catwalks. They’re designed for

real people ... like you.

Our Directions Collection 2019 is designed to

inspire hairdressers with new techniques for

cutting, colouring and styling. Increase client

loyalty through ‘real life’ inspiration and hair

directions that are wearable; through looks that

will give your clients confidence to express

themselves and their individuality.

CREATIVE DIRECTIONS

WHO SHOULD ATTEND

Experienced colourists who are already confident

with the basics of colour and would like to take

their understanding to the next level.

WHAT YOU WILL LEARN

In-depth colour correction techniques that will

help you obtain the best colour results possible

for your clients.

COURSE CONTENT

Guidance on colour correcton and how to obtain

the best colour results when faced with the

challenges of lightening, darkening or changing

the tone of previously coloured hair.

Available on demand through your Kadus sales

representative.

ADVANCED COLOUR

STUDIO SEMINARS

Hesitant to leave your salon? With our “ACCESS”

Education Program, our educators come to you!

Inspired by the idea that learning should happen

on your schedule, we can customise an on-

demand education programme that brings all

the relevancy, interactivity, and discovery right

to your salon. Master on-trend techniques and

learn from our talented education team through

our unique interactive learning styles.

Access Education also covers product

knowledge on the full brand portfolio.

Contact your Kadus Professional sales or

education consultant to make a booking.

ACCESS EDUCATION

YOUREDUCATION

YOURIS IN

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Y O U R O N L I N E L E A R N I N G D E S T IN AT I O N

/EDUCATION

FREE ACCESS TO 150 interactive course modules of around 5 minutes each

and a selection

100 step-by-step videos.

of the best

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