Educate & Present Like a Marketer
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Think Visually. Presented by: Whitney Power , BA Senior Project Coordinator Center for Nursing Research & EBP
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Transcript of Educate & Present Like a Marketer
Think Visually.
Presented by: Whitney Power , BASenior Project Coordinator
Center for Nursing Research & EBP
We’re all mass
communicators!
Nurse researcher/presenters Nurse Educators
Beer PR pros and
advertisers
Industrial Lighting Journalists
Motivational Speakers
Project Coordinators
Thinking Visually 4 Points
Educators as Advertisers
5 Rules: Foundation
Rule 6: Plan, Sharpen Your Axe
Stay Inspired & Excited About New
1.
2.
3.
4.
1.
Thinking Visually
Educators as Advertisers
Your Advantage : Audience Attention
Buy Geico insurance
• Why to buy Geico insurance– 15 minutes on the phone with a Geico
agent can save you 15% or more on car insurance bills for the calendar year
– People who switch might be as happy as a Camel on Wednesday, also known as “Hump Day”
– Geico is better than Allstate because it is cheaper over the course of 5 years, especially if you buy a bundle pacakge, which is our current promotion that we think you will really really like.
How Happy are People Who Save 15% by Switching to Geico?
10% Words 65% Picture + Words
We Remember
Thinking Visually
Educators as Advertisers
1.
2.
Thinking Visually
Duarte’s 5 Rule Foundation
How to Download Duarte PowerPoint
Template - Handout
Duarte's 5 Rules for Creating Presentations
Your Thoughts?
Audience is King
Spread Ideas, Move People
Help them SEE what you’re SAYing
Design, Don’t Decorate
Healthy Relationships –Don’t Make Them Work
Remember?
Thinking Visually
Duarte’s 5 Rules Recap
Think Visually.
3.
Thinking Visually
Sharpen Your Axe
Advertisers = Storyboard
Teachers = Lesson Plan
Speakers = Speech Outline
Fight the Urge!
“Think Visually.”
Audience & What Motivates Them
Marketing “Audience” = Persona
Key Message = Slogan
“Think Visually.”
Key Message = Social Campaign Slogans
Key Message = Advertising Slogans
Presentation Logistics = The Day-Of
Presentation Logistics: Consider Every Perspective
Tell them what you’re going to tell them.
Tell them.
Tell them what you told them.
Stick to 3 Points
Paper Fold – Visuals and Points
Support
Stat
Quote
Story
Joke
Image
Video
Point
1.
2.
3.
Show Statistics
Use Quotes
“It usually takes more than three weeks to prepare a good impromptu speech. “
- Mark Twain
Planning Template + PowerPoint Notes
Remember
Think Visually.
4.
Thinking Visually
Staying Inspired
Think Visually.
Graphic Facilitation : AKA
• Scribe
• Whiteboard Video
• Sketchnotes
• Doodles
Graphic Facilitation Inspiration
Watch this video
Follow this blog
Read this guide
Go to these Websites
Graphic Facilitation: Want to Know More?
Watch TED Talks
Some TED Talks to Inspire You
On Power Posing –
building confidence before
going in front of a group
On Messaging–
building a company/ story
around a key message -
“why”
On Perspective–
using the left and right
side of the brain. This on
might make you cry.
Any TED Talks You
Recommend?
Think Visually.
Thinking Visually 4 Points Recap
Educators as Advertisers
5 Rules: Foundation
Rule 6: Plan, Sharpen Your Axe
Stay Inspired & Excited About New
1.
2.
3.
4.
1. See Flyer
2. Go to CNR&EBP
Intranet
3. Contact Me:
X88252
Resources
Thank You / Final Questions?
Go forth and educate like an
advertiser
• Hump Dayhttp://www.youtube.com/watch?v=kWBhP0EQ1lA&feature=player_detailpage
• Duarte 5 Rules Videohttp://www.youtube.com/watch?v=hT9GGmundag&feature=player_detailpage
• iSpot TV Loreal Commericalhttp://ispot.tv/a/7wxZ
• Scott Friedman talkhttp://www.youtube.com/watch?feature=player_detailpage&v=BLcVAA65eQs#t=175
• Giphyhttp://giphy.com/
• Graphic Facilitation Historyhttp://www.youtube.com/watch?feature=player_detailpage&v=w2JuqfrsVhM#t=9
• CNR&EBP Intranet: http://intranet.seton.org/v2/nursing-research-and-evidence-based-practice/publish-present/
Image Source Hyperlinks listed in Teaching-Strategies G-Drive Folder- Presentation Skills
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