EDU NOW! Zac Burac November 21, 2013 Joel Janke Business 240 Josh Steinegger.
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Transcript of EDU NOW! Zac Burac November 21, 2013 Joel Janke Business 240 Josh Steinegger.
EDU NOW! Zac Burac
November 21, 2013 Joel JankeBusiness 240 Josh Steinegger
EDU NOW!• Mobile app for colleges and universities• Professional firm located in Milwaukee, WI• Projected launch date Spring 2014• Innovative product
Product and Services
• Combines information sources• Websites• School portals• Email
• Personalization• Customer service
Mission Statement
• EDU Now’s purpose is to provide simple, effective, and efficient college information made instantly accessible to faculty, staff, students, and anyone seeking information about the institution. Additionally, we will provide a thorough customer service experience to complement the product they receive. Together, we will expand our ability to provide a quality, professional product that delivers a great benefit to all who use it.
Marketing Strategy
• Product/Services• Combines information sources• Personalized
• Price• Based on enrollment• Free to students
Marketing Strategy• Place• App Store• Google Play
• Promotion• Trial offer• Conferences• Word-of-mouth
Market Analysis
• Mobile app market• Thriving• Competitive
• School app market• Uninhabited• Room for growth
Industry Analysis
• Self-run apps• Created by college• Run by students
• School Website/Portal• No mobile app
Company Analysis
• Organize aspects of college life• Targeting various roles• Goals• Penetrate mobile app market• Establish credibility• Serve southeastern Wisconsin
EDU NOW!
Customer Analysis
• Students• Grades, Tuition, Events
• Faculty• Classes, Meeting, Events
• Administration• Financials, Conferences
S.W.O.T. Analysis
• Strengths• Expert Staff• Time• Resources• Overall Cost
• Weaknesses• Location• Brand
Recognition
S.W.O.T. Analysis
• Opportunities• Growth• Market Control
• Threats• Competition• Colleges• Online Schooling
Target Market
• Primary Research• Ages 18-25
• Secondary• Enrollment growth• Growth of app market
25%
50%
15%
10%
Age Groups Who Use Applications
Age 10-19
Age 20-29
Age 30-39
Age 40+
Evaluation• Business Customers• Essential to school• Easy to contact Help• Usage numbers
• Individual Members• Easy to use• Routine use• Improvements
Three Common Questions 1) What medium is the best way to communicate between faculty and students?2) Why do we feel that our product will succeed in an apparent saturated market?3) How will we be able to determine how our product is successful?
EDU NOW!
Any Questions?