EDUCATION

CI

Training, Education & Paths To Become a

Competitive Intelligence Professional

February 3, 2011 | SCIP Wisconsin

Source: “Competitive Intelligence Education,” Sep. 2009, SCIP.“2005 Carnegie Classification of Institutions of Higher Education,”Carnegie Foundation for the Advancement of Teaching.

CI vs. Higher Ed

Top 10 Analytic Techniques in CITechnique Typically taught in this class—Competitor analysis Strategy, marketingSWOT analysis StrategyIndustry analysis Strategy, marketingCustomer segment analysis MarketingFinancial ratio analysis Finance, accountingCustomer value analysis MarketingScenario analysis Finance, risk managementIssue analysis IT, management, science, etc.Strategic group analysis Strategy, marketingSustainable growth rate analysis Finance, entrepreneurship

Source: “State of the Art Survey,” SCIP, 2005. “Comparing Competitive Intelligence Education to Competitive Intelligence Practice,” Daniel Bukowski, 2007.

Nick Gutowski, Mercyhurst College student.

Competitive intelligence research requires a level of

critical thinking and deductive reasoning for which students are not

educationally prepared.

A Sampling of Business CertificationsAPR – Accreditation in Public Relations | AAFM – American Academy of Financial Management | CBCP – Certified Business Continuity Professional | EIoD, eiod.org – Certified Director : by the Egyptian Institute of Directors | CDir – Chartered Director | CAE – Certified Association Executive | CFM – Certified Facility Manager | CFP – Certified Financial Planner | CHIP – Certified Home Inventory Professional | CBIP – Certified Business Inventory Professional | CIIA – Certified International Investment Analyst | CIPM – Certified International Project Manager | CIPP – Certified International Procurement Professional | CMC – Certified Management Consultant | CM – Certified Manager | CMAR – Certified Manager of Animal Resources | CMBA – Certified MBA | CMgr – Chartered Manager | C.I.M. – Certified in Management | CAIA – Chartered Alternative Investment Analyst | CFA – Chartered Financial Analyst | F.CIM – Chartered Manager | CM&AA – Certified Merger and Acquisition Advisor | CPCM – Certified Professional Contracts Manager | CPSM – Certified Professional in Supply Management | CFCM – Certified Federal Contracts Manager | CcCM – Certified Commercial Contracts Manager | COP – Certified Outsourcing Professional | CPC – Certified Protocol Consultant | CPO – Certified Protocol Officer | CSPG – Certified Specialist in Planned Giving | CTA – Commodity Trading Advisor | EDP – Electronic Document Professional | Global Professional in Human Resources Certification | EFA – European Financial Advisor | EFP – European Financial Planner | NPMA – Property Manager : certified by the National Property Management Association | Professional in Human Resources Certification | P.Mgr. – Professional Manager | PMgr – Professional Manager | SAPM – Stanford Advanced Project Management Mastery Program. | BBB – Small Business Certification | Senior Professional in Human Resources Certification | ACA, FCA or CA – Chartered Accountant | ACMA or FCMA – Associate or Fellow Chartered Management Accountant | ACCA or FCCA – Associate or Fellow Chartered Certified Accountant | AAIA or FAIA – Associate or Fellow International Accountant | CPA – Certified Public Accountant | CIA – Certified Internal Auditor | CMA – Certified Management Accountant | CCC – Chartered Cost Controller | CFE – Certified Fraud Examiner | | FRM – Financial Risk Manager | CFP – Certified Financial Planner | CWM – Chartered Wealth Manager | CCP – Certified Credit Professional | CCMT – Certified California Municipal Treasurer | CGAP – Certified Government Auditing Professional | CAM – Chartered Asset Manager | CTEP – Chartered Trust and Estate Planner | CPM – Chartered Portfolio Manager | CGFM – Certified Government Financial Manager | CGFO – Certified Government Finance Officer | CMA – Certified Management Accountant | CPFO – Certified Public Finance Officer | CPFA

There is a growing awareness that CI is learned through actively listening,

reading, discussing, and

performing.Craig S. Fleisher,“Competitive Intelligence Education,”

Information Management Journal, 2004.