The Edmonds Political Contacts Database

will get you an even larger slice of the

$12 Billion

political advertising pie in 2020

Experts Predict Record Breaking

Expenditures in 2020

The 2020 Elections Will Set

Another Ad Spending Record

In 2020 we are not going to be able to get out of the way of (political) money. Steve Marks, EVP

Spending on political advertising is projected to hit record highs in 2020

Radio advertising will likely receive a

significant bump…eclipsing what was

spent during 2016

(Political advertising) will surge $3.6 billion

above most recent…campaign year 2020 US Presidential Race Will Be Costliest in History.

Where is the money?

4 Key Elements to Political Ad Sales $$$

Order the Edmonds Database and Contact Every

Candidate and Campaign, From Local to National

Develop an Understanding of the Political Ad

Market

Give Candidates and Political Consultants

What They Want and Write The Orders!

Communicate The Benefits of Your Station’s

Unique Selling Propositions to Candidates

1ST Key Element:

What Races are in Play…

❖ The Presidency

❖ 34 U.S. Senate Seats

❖ 435 U.S. House Seats

❖ 11 Governors

❖ 10 Attorneys General

❖ 80% of over 6,500+ state legislative seats

❖ 10’s of thousands of county and local elections

Develop an Understanding of

the Political Ad Market

2020 Political Ad Spending:Media Share

Source: Borrell and Edmonds

Percent of 2020 ElectoralAdvertising Spending by Contest Level

Source: Campaign and Elections Magazine,

OpenSecrets, FollowTheMoney, FEC and Edmonds

Projected 2020 Ad Spending on

Radio in Millions

(9% Share)

Source: Borrell and Edmonds

U.S. Senate$33

U.S. House$77

StateGovernor

$13

Lt. Governor &Attorney General

$15

StateAssembly

$208

Local BallotIssues$302

Specialinterests

$77

U.S. President$152

City/LocalElections

$225

2020 Totals = $1.1 Billion

Projected 2020 Ad Spending on

Broadcast TV in Millions

(39% Share)

Source: Borrell and Edmonds

U.S. Senate$138

U.S. House$322

StateGovernor

$55

Lt. Governor &Attorney General

$64

StateAssembly

$875

Local BallotIssues$1,265

Specialinterests

$303

U.S. President$655

City/LocalElections

$945

2020 Totals = $4.6 Billion

Projected 2020 Ad Spending on

Cable TV in Millions

(13% Share)

Source: Borrell and Edmonds

U.S. Senate$46

U.S. House$106

StateGovernor

$18

Lt. Governor &Attorney General

$21

StateAssembly

$289

Local BallotIssues$418

Specialinterests

$100

U.S. President$209

City/LocalElections

$312

2020 Totals = $1.5 Billion

Projected 2020 Ad Spending on

Newspapers in Millions

(8% Share)

Source: Borrell and Edmonds

U.S. Senate$30

U.S. House$70

StateGovernor

$12

Lt. Governor &Attorney General

$14

StateAssembly

$189

Local BallotIssues$275

Specialinterests

$66

U.S. President$138

City/LocalElections

$205

2020 Totals = $1 Billion

Issue/Advocacy, Independent

Expenditure Groups & Super PAC’s

2nd Key Element:

Order the Edmonds Database and Contact Every

Candidate and Campaign, From Local to National

Here’s what you get:

❖ Candidate Contact Information at all levels…Over 30,000 files nationwide

❖ Candidate Contact Updates

❖ National Issue/Advocacy groups, PACs, Super PACs, and their Media Buying Firms

❖ Periodic Updates, Inside Info and Best Practices

❖ State Party Chairs contact information

❖ A Political Advertising PowerPoint that you can customize for your local use

Pays for itself with your first sale!

Multi-State Discounts Available

Access via Box.com online file sharing service, so

updates are available immediately.

Data can be viewed in Excel format, either online or

downloaded.

ALSO INCLUDES…National Issue/Advocacy Groups,

PACs, Super Pacs and their Media Buying Firms.

Communicate The Benefits of Your Station’s

Unique Selling Propositions to Candidates

It’s all About Simplicity, Speed and Service

Develop easy-to-understand

presentations that include

your entire portfolio of

products as spending levels

increase.

3rd Key Element:

4th Key Element:

Give Candidates and Political Consultants

What They Want and Write The Orders!

❖ Provide hard data on the voter audience you deliver.

❖ Make sure your sales team understands the political category and what

makes your ads an excellent buy … important election dates, disclaimer

requirements, who’s entitled to Lowest Unit Rate, etc.

❖ Offer simple packages of your product portfolio for ease of buying.

(Don’t make it hard work – you’ll lose them)..

❖ Also compile SOP and contact info for emergencies; evenings and

weekends.

To do that, simply:

For More Information:Bob Lawrence, CRSM

Director of Sales

Revenue Development Resources, Inc.

0: 316.613.8752

M: 214.912.0262

www.RDRtoday.com