MEDIA KIT 2015

TO BEEVERGREEN

Plants, flowers, soil, fragrances: this is what we talk about. Trends, new products, markets, sales and innovation have finally found the right place in our magazines' pages: Flortecnica e vivaismo, GreenUp and greenstyle.

Our way of creating specialist press is fresh and focused on the horticulture and gardening fields, covering our story since its very beginning: the environmental value of green care, from the professional to the more domestic point of view.

Our online and printed publishing products are able to meet rapidly changing needs, new categories of clients and consumers. Trends in motion!

Reliable publications, boasting important collaborations and co-workers.

A young and dynamic publishing house, anchored in the traditions and history of Italian floriculture.

A publisher that invests. A publisher to invest in.

Our goals

_ Create the best publishing and digital products_ Be considered the best_ Become the market leader_ Create new products and constantly improve them_ Develop dynamically the business

Francesco Tozzi

MEDIA KIT 2015

Products

MONTHLY 9 issues +YEARLY FLOR PLANNING

MONTHLY 9 issues +YEARLY GARDEN PLANNING

Trademagazine B2B

BioAgenda BioCalendarioPublishing products B2C

GREENLETTER

Internet and online activities

businessverdeFLORICOLTUREPORTAL

QUARTERLY ISSUE OF GREENCULTURE: BIO-GARDEN, BIO-VEGETABLE GARDEN,BIO-CUISINE

QUARTERLY ISSUE OF GREENCULTURE: BIO-GARDEN, BIO-VEGETABLE GARDEN,BIO-CUISINE

YEARLY ISSUE WITH USEFUL TIPS ABOUTNATURAL COOKING

E-NEWSLETTERand PREVIEW

People

One director, two consultants, four editorial employees, six freelancers, two vendors, more than 100 advertisers.

Our enthusiastic project started 38 years ago with Flortecnica and grew up 12 years ago with GreenUp, becoming an opinion leader on January 1st, 2014.

«A publisher of horticulturalmagazines: we live with plants

and we talk about plants»

FRANCESCO TOZZIMy name is Francesco Tozzi and I am in charge of Edizioni LABORATORIO VERDE publishing company since January 2014. A "WORKSHOP EDITORIAL" capable of meeting all the needs of the client and translating them into innovative publishing tools. Three paper publications, an online portal and e-newsletters, all of which define our style and method of doing business. After graduating at "Fondazione Minoprio" and studying for three years at "Università di Scienze delle produzioni Ornamentali", in the past I worked for the most famous titles in the agricultural and horticultural industry.

MEDIA KIT 2015

ARTURO CROCIAdvisor and ColumnistBrilliant expert at horticultural and gardening fields, Croci is the founder of Flortecnica. He represents the historical and incisive memory of the publishing house.

UBERTO MARNICollaboratorA graduate in Economics, Marni takes care of the sector analyses and writes articles about marketing and market trends. His main activities: market research, definition of marketing strategies, products' analysis and selection.

STEFANIA MEDETTICollaboratorSociologist and journalist, Medetti deals with trends and technology. Living abroad, she can monitor the major international media in order to intercept all that is new or developing.

ANNA PIUSSIColumnistAn "American-Tuscan" with an elegant sensitivity, Piussi gained a B.A. at N. Y. U. followed by a PhD in history of arts at the Oxford University. She is the perfect teacher to show you how to see the world always discovering its beauties.

KAROL LAZARZGraphic DesignerOur editorial ideas take shape in his hands, becoming the result of our work. Lazarz sees reality from a different point of view and, most of the times, from a better perspective.

LAURA DE BERNARDIEditorDe Bernardi's attention and professionalism are a source of courage and tranquillity.She is precise, meticulous and essential: she cuts and sews the publishing house's work, improving its quality.

CARMEN ANTONAAdministratorA point of reference and a trustworthy woman, Antona is a major help to the publishing house's administration. With her, we share many difficulties and also challenging working hours.

STEFANO CARLINMarketing ManagerFor a long time now, Carlin has been involved in the promotion and marketing of our publishing products, making them available to the main Italian customers in the gardening sector. He has always taken care of GreenUp magazine.

MARTA MEGGIOLAROEditorial AssistantMeggiolaro takes care of more classical editorial tasks: she solves problems, secure tangible results and organizes schedules. If she can do it with three children, she can do it even with a single manager!

JESSICA BERTONIConsultant, CollaboratorA graduate in Economics and qualified chartered accountant, Bertoni reveals through our magazines' columns how you can always stay up to date even with the most difficult topics.

KATIUSCIA MORELLOAssistantDay by day, Morello discovers how much fun is to work in the editorial staff, experiencing all of its aspects. She is the glue, the right hand of Francesco Tozzi and his better part. She performs the administrative office's tasks.

MATTEO RAGNIEditorial ConsultantBorn in Minoprio, grown in the sunlight of the Middle East (involved in agricultural development projects), Ragni represents some Israeli companies, leaders in balcony and bedding plants' production.

Paola Lauricella – ISMEA A graduate in Political Sciences (specializing in "economic-agrarian" areas), Lauricella takes care of agri-food system studies that have been created by ISMEA . Since 1999, she has been in charge of overseeing the various sectors of floriculture and has been entitled to take part to Mipaaf, in nursery gardening, on behalf of ISMEA.

Charles Lansdorp – OLANDA For 25 years, Lansdorp has been the representative of the Flower Council of Holland in Italy. Throughout the traditional channels of floriculture, he has always promoted the importance of plants and their environmental, aesthetic and commercial value. Today, Lansdorp is a trusted consultant for the best production and services companies of Netherlands.

Walter ZoccaratoFLORICULTURAL PRODUCTIONOne of the most brightly consultants in the Italian market, Zoccarato always comes up with brilliant ideas and projects.He helps the publishing house to successfully face our future.

FREELANCERS

MEDIA KIT 2015

Numbers

32.800+ 46.000+58.000+40.000+125.930

=302.730

readersper year

• We achieve various kinds of target: producers of plants and flowers, accesso-ries, objects and complements, dealers, suppliers and consumers

• We are a publishing house that considers promotion of plants and landscape main-tenance as a top priority

• We reach a large audience every day, an audience of your potential customers

MEDIA KIT 2015

What we do

1721editorial

OUTSTANDINGpages per year

600550

500 393

28150

page ofDEDICATED

SECTIONS

page ofTRENDS

page ofTRAINING

page ofTECHNIQUES

page ofMARKETS

page ofEDITORIALS

MEDIA KIT 2015

Advertisers and distribution

500

annual advertisement

200annual advertisement150

annual advertisement40 annual advertisement

18,5%average

annual growth

BioAgenda15 annual advertisement40.000

copies distributedgarden planning

400

circuit of 100sales points

useful names

MEDIA KIT 2015

Brebbia, Lake Maggiore. The exterior of the publishing house.

MEDIA KIT 2015

JAN/FEB MARCH APRIL MAY JUNE JULY/AUG SEPT OCT NOV/DEC

GreenUp • Market and trends

• Greenhouses and buildings

• Monitoring consumption and markets

• Markets of fertilisers

• Special insert: South Markets

• Special Insert: Fertilisers

• Special insert: Visual Merchandising

• Special insert: Hobby Market

• Special insert: Tools

• Special insert: Made in Italy

• Garden design• Special insert:

Substratum

• Transportation and logistics

• Christmas preview

• Special insert: Garden planning

Flortecnicae vivaismo

• Cultivation• of flowers• Merchandising

tools for promotion

• Cultivations and plantations

• Special insert: Under-greenhouse irrigation

• Fertilisers for nurseries

• Soils for protected crops

• IPM and organic crops

• Fertirrigation• Environmental

certifications

• Markets and consumption of exported plants and flowers

• Nursery consumption

• New commercial varieties

• Made in Italy value

• Monographic yearbook

greenstyle • Spring • Summer • Autumn • Winter

Bio Agenda • Yearbook/Agenda – with tips about "bio-style" and "natural lifestyle"

Editorial calendar 2015ANNUAL SCHEDULE

greenstyleBIO•GIARDINO BIO•ORTO BIO•CUCINA

TORNARE TRA I FIORIscoprire

NUOVO. PASS ION I DA COLT I VARE NE L VERDE

QU

AD

RIM

ESTR

ALE

NU

MER

O 1

6| P

RIM

AVER

A 2

014

- ED

IZIO

NI L

ABO

RATO

RIO

VER

DE

SRLS

décor6 COMPOSIZIONIPER GLI INTERNI

cucinaMENÙ COMPLETO CON

4 RICETTE VERDI

orticolturaCOME REALIZZARE UN

ORTO SINERGICO

PRIMAVERA 2014 | numero 16

Euro 2,50PREZZO di LANCIO

Euro 1,20

NUOVE TECNICHE / sostenibili

COMPOST,più fertilità e piante più sane

27

Giugno/Luglio 2014 n. 6/7 • anno XXXVIII

dal 1977 informa il settore

TRADE MAGAZINE MENSILE DI AGGIORNAMENTO PROFESSIONALE PER LA FLORICOLTURA E IL VIVAISMO

Flortecnicae vivaismo

22 VIVAISMO / convegni

EXPORT, bisogna fare sistema

36 PRODUZIONE / fl oricola

Riparte la richiesta delle“miniature” di garofano

TENDENZA PEPERONCINI

La bellissima varietà

Chilly Chili di

PanAm.

Tante le nuove varietà in mostra ai Flower Trials. Per conquistare produttori, rivenditori e consumatori

«An editorial group that gives top priority to competence and professionalism, with a long-term vision and an

obsession for quality."»

MEDIA KIT 2015

Editorial calendar 2015SPECIAL PRODUCTS

PRIMO PIANO / legislazione

FLOROVIVAISMOBene il nuovo piano di sviluppo del settore

16

Agosto/Settembre 2014 n. 8/9 • anno XXXVIII

dal 1977 informa il settore

TRADE MAGAZINE MENSILE DI AGGIORNAMENTO PROFESSIONALE PER LA FLORICOLTURA E IL VIVAISMO

Flortecnicae vivaismo

37 PRODUZIONE / tecniche

le nuove linee per la lotta integrata

57 TENDENZE / andamenti

Mercato altalenante per il primo settembre 2014

NUOVI IMPIANTIper riscaldare

le serre

con il patrocinio di

Ediz

ioni

Lab

orat

orio

Ver

de s

rls -

via

Pasu

bio

16, 2

1020

Bre

bbia

(VA

)

ENERGIE ALTERNATIVE E SOSTENIBILI

Supplemento al n. 140 www.businessverde.com

SOLUZIONIper il risparmio

energetico

case history7di riferimento

1 2 3

4 5 6

871. Trends of cut flower and arrangements

for PDV (April)

2. Renewable energy and alternative ener-gy sources (May)

3. Monograph about the Italian industry (bi-lingual / foreign distribution) (July /

August) 4. Monograph about the Mediterranean

products and South-Italian product range offer (October)

5. Yearbook / agenda of suppliers for the modern garden centre (November /

December)

6. Trends, news and business. Monographs and merchandise offer (September)

7. IPM 2016 Preview - Made in Italy 8. Monograph about modern techniques in

professional cultivation (April)

SudMediterraneo

Speciale décor outdoor

Speciale tecniche di coltivazione

MEDIA KIT 2015

How we make itPRINT ADVERTISING

FORMAT SIZEFlortecnica e vivaismo - GreenUp - Garden planning - greenstyle

1/1 page 4 colori 210X297mm + 3mm 

1/2 vertical page 4 colori 105x297mm + 3mm

1/2 horizontal page 4 colori 210x148,5 + 3mm 

1/3 vertical page 4 colori 73x297mm + 3mm 

1/4 page 4 colori 105x148,5mm + 3mm 

Panoramic 2 X 1/6 page 4 colori 420x73mm + 3mm

Bio Agenda

1/1 page 4 color 160X240mm + 3mm

1/1 page

Bio Agenda

1/1 page

1/2vertical

page1/2 horizontal

page

1/4page

1/3 vertical page

Panoramic 2 X 1/6 page

*Materials delivery within the 20th day of the month preceding the publication

MEDIA KIT 2015

FORMAT SIZE(px)

Banner top 600x80

Banner center 600x200

Banner bottom 600x600

How we make itONLINE ADVERTISING

FORMAT SIZE(px)

Banner top 970x59

Banner center 300x250

Banner top

Bannercenter

Focusgreen letter

24 issues per year168.000* users per year5 targets of reference

Fortnightly news-letterand DEM, drawing attentionon the publisher's products,with previews, insights and

extra content

GREENLETTER

* CERTIFICATED CONTACTS: business owners, sales outlets, purchasing managers

MEDIA KIT 2015

Advertising campaignsPRINT ADVERTISING

per click

Banner top 728x90px 0,05€

Box center 300x250px 0,035€

Insertion duration: 30 daysPrecise advertising position on demand

per click

Banner top 600x80px 0,05€

Box center 600x200px 0,035€

Box bottom 600x600px 0,025€

Fortnightly e-newsletter and banner duration is determined per issue. Precise advertising position on demand

ONLINE ADVERTISING

ALL YOU CAN eat24 annual issues on paper +1

cover + 24 BANNERS +1 DEM E-MAIL

CLASSIC

12 issues 1/1 page + 1 cover + 12 banners

STANDARD

6 1/2 pages + 6 banners

GREENLETTER

businessverde

MAGAZINES | BOOKS | WEB

Via Pasubio 16 - 21020 Brebbia (VA) | tel. 0332 989211 | www.laboratorioverde.net | info@laboratorioverde.net

t@LAB_VERDEfacebook.com/pages/Edizioni-laboratorio-verde

f

1 X

1/1 pagina 2.100 €

1/2 pagina 1.050 €

1/3 pagina 750 €

1/4 pagina 500 €

Panoramica 2 X 1/6 pagina

750 €

Official Prices List +40% Precise advertising position on demand Agency +15%