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CORPORATE PROFILE

Contents

Contents

Introduction 1

Message from the Managing Director 3

Business highlights 9

Corporate milestones 7

Philosophy 15

Vineyards 21

Winery 27

Portfolio 33

People 49

Giving back 55

Contact information 63

Introduction

IntroductionAn overview of the business

Siam Winery was founded in 1986 by Chalerm Yoovidhya* as the first step towards realising his vision of a ‘Thai Wine Culture’. Over the past quarter of a century, Chalerm has worked on this by offering wine as a moderate alcoholic alternative to beer and spirit, in harmony with his partners and the environment.

Today, Siam Winery is the flagship of Thailand’s flourishing wine industry and one of South-East Asia’s foremost producers and distributors of wine and wine-based beverages. The company aspires to become a leader in Asia’s expanding wine industry.

* Also the founder of Red Bull Energy Drink

Message from the Managing Director

The inspiration behind Siam Winery’s

inception and growth has come from

our genuine love and passion for wines

from Western cultures and a strong

appreciation for both old world and

new world wines.

Through Siam Winery, we are

determined to introduce “new latitude

wines” to the world and to establish

a more developed, sophisticated and

enriching wine culture in Thailand.

We believe that wine cultures vary

from region to region according to the

local way of life. What they have in

common though is their association

with well-being and bringing people

together, either through celebration

or just as part of the enjoyment of

daily life.

Throughout the years, quality has

been our number one priority and is an

area where we will never compromise.

These days we have a strong

winemaking team and state-of-the-art

equipment. We maintain our vineyards

to international standards and our raw

materials are carefully selected from

the highest quality grape varietals.

We aim to maintain our status as

one of the leading wine producers

in Southeast Asia. I am honoured

to announce that we have recently

celebrated our 25th anniversary.

I would like to take this opportunity

to express my deepest thanks to

our people and our partners – all of

whom have given us such loyalty

and dedication over the years.

Without them, we would not have

been able to achieve the success

we have today.

Going forward I hope that we will

continue to satisfy and impress

our consumers with our range of

products. I also sincerely look

forward to working more closely

with our professional partners in

a mutually beneficial manner, to

promote sustainable development

in new and innovative ways - and to

being an inspiration for other local

Thai businesses who seek growth

on an international platform.

Chalerm Yoovidhya Managing Director

3 Siam Winery Corporate Profile

Siam Winery Corporate Profile 4

Floating vineyardChao Phraya river delta

Tap Kwang vineyardSaraburi

Hua Hin Hills vineyard Hua Hin

WinerySamut Sakorn

Our operations in Thailand consist of:

Overview

• Vineyards in 3 locations spanning over 300 acres

• The largest winery in Southeast Asia with a capacity of over 30 million litres per annum

• Production capacity of 1 million units per day

• Full-service logistics and ware- housing system

• In-house marketing and sales team

• Wine tourism and wine retail

• Over 900 employees


The products are sold locally and in over 26 countries across the globe through a network of partners. The product range from wine- based to locally-produced stillwines, imported still wines and non-alcoholic beverages.

SPY Wine Cooler is the first drink in the local market targeting female consumers and has maintained a majority market share in the Ready-to-Drink (‘RTD’) sector since its inception.

Monsoon Valley is the premium new latitude wine from Siam Winery’s vineyards in Thailand.

The World of Wines™ selections are award-winning wines imported from around the world, exclusively selected by our wine experts for customers in Thailand and Southeast Asia.

Premium One™ is a portfolio of imported premium brands from leading international bever-age producers. Since 2010, Siam Winery has added Gerolsteiner sparkling mineral water, Armand de Brignac Champagne, McGuigan and Tempus Two as well as Concha Y Toro’s Casillero Del Diablo to the portfolio.

Additionally, the company operates wine tourism and a retail shop in Hua Hin.


1986 2002

2006

1998

2004

Corporate milestones

• Launched SPY Wine Cooler • Tab Kwang Vineyard commenced production

• Launched Monsoon Valley in Thailand, UK and USA

• SPY reached 90 million bottles sales with 93% local market share

• Siam Winery expanded into international markets by exporting products to 26 countries

• First planting at Hua Hin Hills Vineyard

1986 1998 2002 2004 2006


2007 2009

2008 2010 2011

• Appointed as official distributor of E. & J. Gallo Winery in Thailand• McGuigan, Tempus Two and Casillero del Diablo joined Premium One™ portfolio

• Launched Chateau Vendome

• Launched Mont Clair Sparkling

• Launched non-alcoholic products

• Launched SPY Cocktail

• Launched Mont Clair

• Launched Fresco

• Launched Kookaburra

• Launched Lion’s Cape

• Launched Peter Vella

• SPY sales reached 100 million bottles• Launched of World of Wines™• Launched Premium One™ with Amand de Brignac and Gerolsteiner.

2007 2008 2009 2010 2011


Business highlights

Business highlights

Continuous growth in existing markets

while capturing new ones

Business highlights

Revenue

Units sold

2010 2,622

66,233

2004 2005 2006 2007 2008 2009 2010 2011

74,16275,619 78,220

73,642

77,821

101,525

2,132

1,875

1,916

1,856

2009

2008

2007

2006

Unit: million Thai Baht

Unit: Thousands (‘000) of units

A STRONG AND STEADY SALES GROWTH

2011 3,503

120,890


International distribution

Bhutan

Cambodia

Czech Republic

Germany

Ghana

Hong Kong

Indonesia

Japan

Laos

Latvia

Myanmar

Netherlands

Nigeria

Philippines

Singapore

Switzerland

Taiwan

Vietnam

Belgium

Canada

France

Germany

Hong Kong

Ireland

Japan

Monaco

Netherlands

Singapore

Sweden

Switzerland

United Kingdom

Cambodia

Nigeria

Singapore

Vietnam


From Thailand to the world

Monsoon Valley and SPY Wine Coolers are available in over 26 countries


PhilosophyVision, mission and core values

Philosophy

“Building a Thai Wine Culture”

Vision


We are dedicated to offering

consumers premium beverages

as a moderate alternative to beer

and spirit and aspire to become

Asia’s leader in wine and wine

based products in harmony with

our partners, the society and the

environment.

Milestones

• Act socially responsible

• Contribute to Thai

Agriculture

• Deliver excellent

customer service

• Make our brands desirable

in Thailand and abroad

• Deliver the best

distribution system and

marketing activities

• To continually invest in

Research and Development

• Have the highest quality

standards for al l our

products

• Uti l ize resources

eff iciently and protect

the environment

• Develop our employee’s

knowledge, abil ity,

performance and

positive attitude

Mission and milestones


• Leadership

• Execution

• Ethical behavior

• Positive attitude

• Teamwork

• Professionalism

• Creative thinking

• Initiative

• Innovative

• Continuous self development

• Proactive and ambitious

• Result oriented

Core values


At Siam Winery, we aim to build a Thai Wine Culture. To achieve

this we slowly introduced the fermented taste of wine to Thai

palates at the beginning. Thus SPY Wine Cooler was created with

sales of more than 100 million bottles per annum today. With the

recent change to a healthier lifestyle the wine category started to

grow rapidly. Siam Winery contributes to the growth by making wine

more affordable, everywhere available and accessible in Thailand.

“Through the export of our Monsoon Valley and SPY to over 20

countries we firmly establish Thailand as an emerging wine country.”

– CHALERM YOOVIDHYA, Managing Director

Building a Thai Wine Culture


Vineyards

VineyardsWhere the new latitude wines are grown

In Thailand, Siam Winery grows grapes in three vineyards: Tab Kwang

Vineyard, Hua Hin Hills Vineyard and from contract farmers in the Chao Phraya

Delta. Hua Hin Hills Vineyard is where the majority of the grapes come from. An

area of over 250 acres is currently planted with an experimental plot trialing more

than 25 grapes varieties.

Hua Hin Hills Vineyard is situated near the royal beach town of Hua Hin in Prachuap Kiri Khan province, approximately a two-and-a-half hour drive from Bangkok. The terrain of loamy-sand and slate and a constant ocean breeze allows international grape varietals to thrive and produce aromatic, great tasting wines.

NEW LATITUDE WINE, TWO SEASONS, ONE CROP

Hua Hin Hills Vineyard

The vineyards


The Sala offers the best view of the vineyard. The pavilion design is based on a Thai style house with a modern twist.

The Sala houses an information centre on viticulture and oenology where visitors can learn about winemaking. There is also a wine bar, restaurant, retail shop and wine cellar.

The Sala Wine Bar & Bistro

Hua Hin Hills Vineyard is the home of Monsoon Valley. For more information visit: www.huahinhillsvineyard.com

Wine Tourism


Tab Kwang Vineyard

Contract Farming

Tab Kwang Vineyard is situated on part of the mountainous range known as Pak Chong Hills. At 150 metres above sea level, the Shiraz, CheninBlanc and Colombard varietals are thriving in this vineyard.

The vineyards of the local farmers are situated in the Chao Phraya River delta which is 60 kilometres south west of Bangkok - between the Tacheen and Meklong Rivers. Local grape varietals are planted on the islands, separated by canals - a signature characteristic of this area. Siam Winery ensures sustainable viticulture standards and stringent quality controls.


Winery

WineryQuality from grape to glass

“Quality control from vineyard to winery to delivery points”

– CHALERM YOOVIDHYA Managing Director


The winery

SOUTHEAST ASIA’S LARGEST WINERY

Siam Winery’s state-of-the-art facility in Samut Sakhon province is located just an hour from Bangkok. Annual production capacity is over 30 million litres with production of 1 million units per day.

Siam Winery employs approximately 400 staff from a resident winemaker to oenologists and farmers. Siam Winery has achieved international standards with ISO 9001 version 2008, ISO 14001, ISO 17025, GMP and HACCP.

Two warehouses around the Bangkok area, with total storage of 7,600 square metres and a company owned logistics and distribution system allow Siam Winery to cover the entire supply chain.

The wines are transported in air-conditioned trucks to ensure that the best quality product reaches our customers wherever they are. The in-house sales and marketing team manages the brands and offers a one-stop service for customers as well as import partners.

Logistic and distribution


The winemaking team

Winemaking team

The local winemaking team is led by an experienced German winemaker as well as tropical viticulture and winemaking consultants from Germany.

The highly specialised consultinggroup has been working exclusively with Siam Winery on tropical grape growing and hot climate winemaking. The consultants are supporting Siam Winery’s development of vineyards, winemaking standards and talents.


The winemaking team works together at the highest level of professionalism to guarantee world-standard winemaking as well as the best possible quality in every bottle of Siam Winery’s premium wines.


PortfolioServing every consumer segment

SPY Wine Cooler

SPY is a sparkling and refreshing wine-based beverage, made from a blend of grape wine and sparkling water. It is the first contact to the wine category for many consumers and is now the market leader in the Thai market.

There are a total of eight variants under the SPY brand: The Wine Cooler range from SPY Classic,SPY Red, SPY White, SPY Goldand SPY Black.


SPY Wine Cooler is Thailand’s most popular alcoholic beverage brand amongst women. Selling over 100 million bottles per annum.

The SPY Cocktail range is made from tropical fruit extracts and comes in four flavours based onwell-known cocktails; Screwdriver, Mai Tai, Kamikaze and Margarita. Margarita is the latest addition having made its debut in April 2011.


Fresco

Fresco has a balance of sweetness with a light and smooth taste and targets new wine drinkers who want an enjoyable drink for celebrations or a relaxing time with friends.

Fresco is available in four labels including Apple White, Strawberry Rosé and Berry Red and the new Sparkling Peach.

Fresco is a fruit wine blended

from grapes and different kinds

of fruits and berries. With its

moderate content of a lcohol

(approximately 8%) and its

convenient screw cap closure,

it is perfect to be enjoyed at

any time and any place.


Grape product

The products are made from natural ingredients from the farmand neighbouring communities.The grape product range is produced to the highest quality to satisfy our consumers.

The grape products from Hua Hin Hills Vineyard include:

• Grape leaf tea• Grape seed oil• Essence of grape • Grape juice

Handmade products from grapes have been delicately handled to preserve the essential nutrients.


“...genuinely interesting wine of surprisingly good quality.”– LISA

PEROTTI BROWN Master of wine from USA

The flagship range includes Monsoon Valley Brut Blanc de Blancs and Extra Sec Rosé, the limited Cuvée de Siam Blanc and Rouge as well as three sweet wines – a late harvest Chenin Blanc, Trio Wine and fortified Muscat.

All have received an array of awards as well recommendations from inter-national wine critics such as Robert Parker and wine competitions. They are listed at major five star hotels and resorts in Thailand, as well as paired with Thai food by the most famous chefs around the world.

Monsoon Valley

Now in its tenth vintage, Monsoon Valley has been on the forefront of the new latitude wine movement. There are fifteen distinct labels under the Monsoon Valley brand. The classic range includes Monsoon Valley Blended White, Blended Rosé, and Blended Red.

The premium range includes Chenin Blanc Medium Dry, Colombard, White Shiraz (Rosé Shiraz), Sangiovese Rosé, and Shiraz.

NEW LATITUDE WINES FROM THE VINEYARDS


“Perhaps the biggest surprise was the 2008 Colombardfrom Monsoon Valley. This tasty offering had a resemblance to the wonderful Colombard that used to be made in Napa Valley.”

– ROBERT PARKER, wine critic


World of Wines™

World of Wines Selection by Siam Winery is a range of award-winning wines from around the world which have been hand-picked winemaker, Kathrin Puff together with leading Thai sommeliers. The portfolio offers great values for every day wine drinking.

The suppliers of these wines are global wineries such as E. & J.Gallo Winery in California, McWilliams in Southern Australia, Concha Y Toro in Chile and Uniwines in South Africa.


“ Our aim is to provide customers with affordable, available and accessible wines ”

– CHALERM YOOVIDHYA Managing Director

The innovative wine pairing wheel helps consumers select the perfect wine for each dish.

The Wine Wheel is an interactive, user-friendly wine selector chart that aids customers at the point of purchase by matching the type of food with wines from the World of Wine™ selection. The World of Wine website also provides information on anything you want to know about wines.

FOOD AND WINE PAIRING MADE EASY

The Wine Wheel - a retail solution


World of Wines™ - Mont Clair


Mont Clair originates from South Africa’s cool coastal vineyards and is Thailand’s most popular

wine brand. The full range includes the Sparkling Brut and Sparkling Rosé, the Bin Series

(Chardonnay, Rosé, Cabernet Sauvignon and Shiraz), as well as premium Gold Label Bin

9000. They serve all occasions, outlets and consumers, and one of the top choices for

Thailand’s social events.


In 2007, Siam Winery established a partnership with E. & J. Gallo®, the largest privately owned winery in the world, to launch Peter Vella® wine, a quality wine from California. Peter Vella® is part of the World of Wine™ selection and comes in two ranges: the Classic Range offer Chardonnay and Cabernet Sauvignon and a blended range in a convenient large format for take home. These easy drinking wines come from California’s sun-drenched vineyards and are very popular among new drinkers across Asia. They are the #1 important California wines in Thailand.

World of Wines™ - Peter Vella


This partnership marks a significant development for Siam Winery incollaborating with a major international wine player.

Gallo Winery was founded in 1933 by Ernest and Julio Gallo, and has remained privately held. Today, it has more than 4,600 employees and has remained under the management of Gallo family members for more than three generations. E. & J. Gallo®

distributes its products in over 90 countries and is one of the largestexporters of Californian wine.

This partnership with E. & J. Gallo® shows the commitment to building a wine culture in Thailand and to giving consumers a chance to taste high-quality imported wines at affordable prices.


Premium One™ is Siam Winery’s portfolio of imported premium brands from international leading wine and beverage producers.The brands under this Premium One™ portfolio include:

Australian Vintage has a proud heritage and rich history of strong brands founded by passionate winemaking families. Four generations of the McGuigan family have made wine their life, shaping some of Australia’s greatest wine brands, including the two brands under the distribution line – McGuigan and Tempus Two. Australian Vintage also became a major exporter of Australian wine to 20 countries world wide.

Armand de Brignac is rated the No.1 Champagne in the world by FINE Champagne Magazine. It is a prestige Cuvée produced in the traditional old world style, from grape to glass. Armand de Brignac is a fine, smooth and creamy champagne with underlying power and great mineral freshness.

RATED THE No.1 CHAMPAGNE IN THE WORLD

Australian Vintage

Armand de Brignac

Premium One™


Gerolsteiner is the world’s leading premium mineral water. It is known for its balanced taste and naturally high mineral content. Every litre of Gerolsteiner sparkling mineral water contains approximately 2,500 milligrams of minerals and trace elements. This water from Germany’s volcanic Eifel region is therefore among the country’s most highly mineralised yet natural waters.

Concha y Toro is Latin America’s major wine exporter and with presence in over 130 countries, it is one of the world’s most powerful wine brands*. It is a truly global company where tradition and innovation meet to underwrite a commitment to our customers to offer the best quality and wine drinking experience. SiamWinery distributes the leading Chilean icon brand Casillero del Diablo, as well as Gran Reserva.

E. & J. Gallo® winery is the world’s largest family owned winery and the largest exporter of Californian wine.In 2011, Siam Winery was appointed as the official distributor of the complete Gallo wine portfolio in Thailand. The brands include Boone’s Farm®, Carlo Rossi® and Gallo Family Vineyards®.

*‘The Power 100’, Intangible Business, May 2011

Gerolsteiner

Concha y Toro

E&J Gallo Winery


People

PeopleSiam Winery’s most important asset

Human resources

Siam Winery recognises that people are the most important asset. By

offering a unique working framework, individuals can enjoy different aspects

of the creation of quality beverages, delivering top class service and

gaining expertise in different components of the wine business.

Dedicated to values of the highest quality, the working environment

promotes passion, creativity and leadership opportunities. Siam Winery

now has over 900 people working on creating value and contributing to

growth. It has a corporate Human Resource Policy which aims to create

conditions for a balanced and sustainable workplace for employees.


Investing in people

Siam Winery’s top priority is investment in enhancing employees’ competence,

performance and job satisfaction. To achieve this, Siam Winery has basic

training programs such as corporate culture awareness and specialised

training programs focused on trading, manufacturing, servicing, logistics

and farming.

Siam Winery offers awards for its best performing employees to recognise

their contributions and for employees who have been with the company

for a long time to recognise their loyalty to the company.


Giving back

Giving backCorporate social responsibility activities

The commitments

Siam Winery is committed to being responsible for all its stakeholders by

paying attention to their interests, benefits and potential concerns. Throughout

the operations, the concept of business achievement goes well beyond

financial targets. The commitment to giving back to stakeholders, the

neighbors, the environment and consumers, is broadly but not limited to

three pillar programs. These are:

Being respectful of the host communities in every area of operation is a key priority. The current rural development program is part of the Meechai Viravaidya Foundation. Since its inception, Siam Winery aims to continuously improve the program by having a review committee at the corporate level for each project proposed.

The future project includes the PDA School – BIRD program which uses the same community-based approach as the Village DevelopmentProgram (VDP) but focuses on a school as an entry point of activities, serving a greater population of approximately five villages.

By involving the youth in rural development and community empowerment, it is anticipated that there will be strong support and participation from their parents, grandparents, and local communities.

Rural development


Siam Winery fully acknowledges that operating in a world where most natural resources are limited and require the best utilisation of facilities to minimisethe environmental impact.

Activities include:

• Reducing carbon footprint and waste water treatment and other initiatives at Siam Winery operations• Improving the natural habitat around Hua Hin Hills Vineyard and Kuiburi National Park• Introducing waste separation at The Sala and improving sustainable methods

We recognise that when consuming our alcoholic products, the enjoyment must go hand in hand with certain responsibilities.

Being a founding member of the Thai Federation for Responsible Drinking, we conduct responsibly drinking campaigns for our staff and consumers.

Sustainability Responsible drinking

Siam Winery has been working actively on improving the environmentof key national parks in Thailand especially the Kui Buri National Parkand the Hua Hin community for many years. The focus of the efforts is on caring for the environment of the neighbourhood and educating the children on awareness for nature, wildlife and the environment.

Siam Winery is a patron of a local school in Kok Chang, Prachuab Kiri Khan province and continuously supports the school and its studentsby building and maintaining a library for their use.


The Chalerm-Daranee Yoovidhya Library is located at Baan KokChang Pattana school at Pra chuapKiri Khan. The library has been built to be used as an academic resource for the school and community. The library also has the objective of encouraging the community to live in harmony with nature and to use theknowledge obtained from the library accordingly.

Wine Harvest Charity Auction - where all the proceeds go to preserving Kui Buri National Park

Wildlife photo exhibition featuring Bruce Kekule – all sales ofphotographs go to wildlife conservation funds and projects

Eco Youth Camp – youth throughout the country join this nature conservation program in Prachuap Kiri Khan to learn about the eco-system and how topreserve the environment. The benefit is to enhance local community and for sustainable development.

Corporate social responsibility

A series of corporate social responsibility activities that have successfully been implemented include


Siam Winery is a founding member* of the Thai Foundation for Responsible Drinking (TFRD). This organisation has a mission of building a responsible drinking culture in Thailand.


Responsible drinking

Siam Winery is aware of the risks that consumption of alcohol

may cause harm to themselves and others when they drink

irresponsibly. The founding companies of TFRD see the benefit of

educating consumers on how much alcohol consumption is in a

reasonable range.

The current campaigns that TFRD is promoting are:

• The ‘Know your limits’ which aims to educate consumers

about the nature of different alcoholic beverages and the effects

of drinking

• The ‘Prevent Underage Drinking Campaign’ which intends to raise

awareness at alcohol outlets and with distributors not to sell

alcoholic beverages to underage drinkers

• The ‘Drink Don’t Drive Campaign’ which aims to create consumers

awareness of the dangers of driving while intoxicated.

*Note:Founding members of TFRD are: Bacardi (Thailand) Ltd., Brown-Forman Thailand LLC, Diageo Moet Hennessy (Thailand) Ltd., Pernod Ricard Thailand Ltd., Thai Asia Pacific Brewery Co., Ltd. and Siam Winery Trading Plus Co., Ltd.


Contact information

Disclaimer:

Siam Winery Trading Plus Co., Ltd. expressly disclaims any liability whatsoever for

any loss howsoever arising from reliance of any party upon the whole or any part of

the contents of this publication. No representation or warranty is made to the accuracy,

completeness or reliability of the information in this publication.


Winery:

Head office:

Hua Hin Hills

Siam Winery Co., Ltd9/2 Moo 3 Tumbon Bangtorud Muang District, Samut Sakhon 74000, Thailand

Tel: +66 (0) 34 845 303-4 Fax: +66 (0) 34 845 334-42

Hua Hin Hills Vineyard204 Moo 9, Baan Khork Chang Patana, Nong Plup, Hua Hin,Prachuap Kiri Khan 77110Thailand

Tel: +66 (0) 81 701 0444 Fax: +66 (0) 81 376 1474Website: www.huahinhillsvineyard.com

Siam Winery Trading Plus Co., Ltd. 174/1-4 Viphavadee-RangsitSoi 78 Viphavadee-Rangsit Rd.Sanambin, Don Muang, Bangkok 10210, Thailand

Tel: +66 (0) 2 533 5600 Fax: +66 (0) 2 533 6080Website: www.siamwinery.com


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