EDITORIAL CALENDAR 2018 for the music & technology industry, providing in-depth and Asian-focused...
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EDITORIAL CALENDAR 2018 www.musicnewsasia.com
Transcript of EDITORIAL CALENDAR 2018 for the music & technology industry, providing in-depth and Asian-focused...
EDITORIAL CALENDAR 2018
www.musicnewsasia.com
MNA THE MUSIC REVOLUTION
Mus s A i re al k o n t a h i t e ce in t a s, mu & te co r es, co r , b a d re s a x u v & ce r in v e . Cat g o h ic p o s o l an si Asi , t e l r e t e s p re t e d d o m r on l e t n f o t mu w d.
MUSIC NEWS ASIA EDITORIAL CALENDAR
We t he m en fe e s o t s in r s o s om m i bu s i As o r in v e w t us s ex iv , mu s tu , ga t i w , fi t as fe v , mu an k p , jo , an n re.
MUSIC NEWS ASIA EDITORIAL CALENDAR
FEBRUARYDIGITAL AGEWeb Ad Deadline: 15 January 2018- FOCUS THAILAND: Executive Interview (Video/audio))- Report from CESAC (Article)- Must-Have Gadgets 2018 (Video)- Top FREE Streaming Sites in Asia. (Video)- Top Studio Recording in Thailand. (karma studio, Thailand; W Hotel recording studio, Bali, Eric Ng in S’pore) (Article)
MARCHTHE POWER OF AIWeb Ad Deadline: 14 February 2018- FOCUS JAPAN: DIGITAL FUTURE- What is Sound AI (Video Interview/Audio)- Music and Blockchain (Who and Where) (Video Interview/Audio/Article)- Festival of Digitals: Weird entertainment festivals in Japan (Article)
APRILFASHION TRENDSWeb Ad Deadline: 16 March 2018- FOCUS MALAYSIA: The Budding Indie & Rock Scene/ Who To Look Out For in Malaysian Festivals (Video Interview promoters & music agents)- Festival fashion for Spring/Summer 2018 (Article)- Importance of Data in the Music Technology World 2018 & Beyond (Audio/Video Interview)- Guide to Producers & Engineers in Malaysia (Article)- Licensing 101 (Audio/Video Interview)
MAY/JUNEFOCUS CHINA: (Part 1 & 2)Web Ad Deadline: 15 April (Part 1) / 17 May (Part 2)
Part I: DISTRIBUTION HAYWIRE- Where & How To Distribute My Music [Busted Myths About Music Distribution] (Video Interview with Syed from Believe Distribution + Spotify)- Top Recording Tips For An Indie Artist (Video/Audio Interview with a Label)- Recording in China: Labels vs Genre (Video Interview with music executives)
Part II: WE GO LIVE, BABY!- Top Social Media To Gain Fans (Video)- How To Get More Gigs in China (clubs, promoters/agents/distribution (Kanjian), fans, stay in China, get connected) (Interview with music executives)- How To Find A Tour Manager / Live Of A (Video Interviews) Promoter (Asia)- Launch 1st Directory
JULYINNOVATE VIETNAMWeb Ad Deadline: 17 June 2018- FOCUS VIETNAM: Unheard: Leading Artists in Vietnam (Indie/Pop/Rock/etc.) (Article)- Tech Revisit: Latest Must Know Technology 2019 (Tech fairs/exhibitions 1.Tech Startups 2. Sound & Gadgets, Technologies ALive (dive into the sound & light scene, apps, and AR & VR in the LIVE arena) (Article)- Panel Talk in Ho Chi Minh, Vietnam
AUGUSTTHE HALLYU LANGUAGEWeb Ad Deadline: 17 July 2018- FOCUS KOREA: Guide To Everything Indie, Promo, Labels, Marketing, Festivals, Media Relations (Article/Report)- The Hip Hop Lifestyle & Its Artists in Korea (Video Interview)- Guide to Recording Studios in Asia (covering Malaysia, Korea, Thailand,Japan, Indonesia) (Article Guide)- K-Pop Vs. Alternative Genre (Article)
“M A is o t ad m i p f s av a l A i ”
DECEMBER /JANUARY 2019THE ART OF THE CHOPSTICKWeb Ad Deadline: 18 November 2018- FOCUS TAIWAN: A Guide To Everything Indie, Pop, Promo, Venues, Marketing, Festivals, Media Relations, Streaming (Article Report/Executive Interview)- Hot 100 Unsigned Bands (Article)- Top 10 Music Gifts (Video)- TRENDS in 2019: Quote from promoters, agents, labels, artists, music professionals, executives, managers (article)
OCTOBER [SECOND ANNIVERSARY ISSUE]WE JUST LOVE GIVEAWAYSWeb Ad Deadline: 16 September 2018- #100GIVEAWAYS CAMPAIGN- FOCUS INDONESIA: Guide to Managers & Booking Agents (Article/Report)- Discover new cities: Bandung, Yogyakarta, Surabaya, Medan, etc.) (Video Interview/Documentary)
NOVEMBERREGGAE LIVES!Web Ad Deadline: 17 October 2018- FOCUS PHILIPPINES: A Guide To Everything,, Promo, Venues, Marketing, Festivals, Media Relations, Streaming (Video/Audio Interviews/Article)- Why the Filipinos love their reggae / Reggae artists (Video Interview)_ Alternative Labels ( Redeye Worldwide) (Article)
SEPTEMBERLAND OF DANCE & SILK / EDM CRAZEWeb Ad Deadline: 19 August 2018- FOCUS INDIA & SRI LANKA: A Guide To Everything EDM, Promo, Venues, Marketing, Festivals, Media Relations, Streaming (Article/Report/Interview)- Executive Interview: “The Growing EDM As Main Genre In India”- Top Clubs in Asia (Article)
“M A’s e na t k o r er 2,000 mu p es al f o r u t gi d e n .”
DISTRIBUTION STRATEGYKEY FIGURES11 issues per year: February, March, April, May / June, July, August, September, October, November, December / JanuaryOpen Rates: 70%Monthly Viewership: 20,000 [avg. growth of 30% per month]
DISTRIBUTION PLANDatabase of 2,000 music executivesE-Newsletter WebsiteSocial Media Platforms: LinkedIn, Facebook, Instagram, Twitter
MARKETING ACTIVITY PLANDirectory & GuidePanel Talks / Seminars / Workshop#100GIVEAWAYSPartnership with Music Conference, Festivals, Brands
TARGET READERDemographic Target: China, Hong Kong, Taiwan, Malaysia, Singapore, India, Thailand, Vietnam, Indonesia, The Philippines, Korea, and JapanOutside of Asia: Brands or individuals who would like to promote their brands, music and business in AsiaDecision Makers From The Music IndustryMusic Professionals & EnthusiastsCore Age: 21 - 50 “Our “Exe ve I r e ” se co s e f le g
ex iv d of on w in r i .”
CONTENT COUNTRY FOCUS
February → ThailandMarch → JapanApril → MalaysiaMay/June → ChinaJuly → VietnamAugust → KoreaSeptember → India & Sri LankaOctober → IndonesiaNovember → PhilippinesDec/Jan → Taiwan
MNA EVENT CALENDAR
PANEL DISCUSSION, WORKSHOP & NETWORKING(COUNTRY FOCUS)
The 1-day event aims to address some of the most crucial issues in the music industry in 2018 and beyond with Q&A sessions, workshops and networking opportunities open to the floor. Attended by music professionals, executives and educational institutions, it aims to build sustainable network and provide relevant information to participants.
April, Kuala Lumpur (Malaysia)July, Ho Chi Minh (Vietnam)October, Jakarta (Indonesia)December, Taipei (Taiwan)
READERSHIP PROFILE & VIEWERSHIP STATS
WEBSITE VIEWS UNIQUE VISITORS SOCIAL MEDIA IMPRESSIONS
MONTHLY AVG. 22,000 9,000 90,000
YOY GROWTH 120% 165% 210%
TOP SUBSCRIBER PROFILE
RIGHTS OWNER 38%
RECORD LABEL& PRODUCTION
22%
DISTRIBUTION 21%
MUSIC PUBLISHING 19%
AGE BREAKDOWN
24 - 29 31%
30 - 39 49%
40 - 49 11%
50 & Above 9%
REGION
ASIA 72%
UK & USA 28%
Background image: Miyavi
RATE CARD 2018
Sam RuiNamewee
MNA DIGITAL SPACE
Videos, Interviews and articles published on MNA Website
Monthly E-newsletters &Customized EDMs
Social Media: MNA account & editor-in-chief’s personal account
Ad SpaceDimension* (pixel) W x H
Home Page**
Category**
E-newsletter***Interview Technology Festivals
Other Categories
Leaderboard 728 x 90 2,150 575 546 546 525 1,185
MPU 300 x 250 1,545 468 445 445 425 N.A.
Sponsored Content
(on slider)
Half screen size
2,950 N.A N.A. N.A. N.A. N.A.
Sponsored Content
(normal post)
Normal article posting
1,860 N.A. N.A. N.A. N.A. N.A.
ADVERTISING RATES A-la-carte
* Advertisements are fit to screen on Desktop (728x90), Mobile (320 x 50) and Tablet (468 x 60).** The rates are for 1 advertisement unit per 4 weeks, in USD. The ad spaces purchased for the categories mentioned are placed within the content of the article.*** Rate is for 1 advertisement unit per e-newsletter (monthly)
No. of Insertions/Article
AD SLOT Dimension 2-5 6-10 11-15 20-25 26 & Above
Slider 1400 x 500 5% 10% 15% 20% 25%
Leaderboard 728 x 90 5% 10% 15% 20% 25%
Sponsored Content N/A 7% 12% 17% 22% 27%
MPU 300 x 250 5% 10% 15% 20% 25%
1. The rate is applicable to any ad slots location (ie. leaderboard insertion on mainpage is will receive similar discounts if located at interview category
2. Bulk rates purchase must be paid in full before any ads are being published3. Bulk purchase of 10 insertions and below must be used within 6 months4. For Combo and Annual Rate, please contact Sales Representative Ramsom Koay for more details.
ADVERTISING RATES Bulk Discount
❏ Content upon client’s requests written by MNA, published on MNA website with images and URLs. Copyediting is subject to MNA’s style.
❏ Featured in specific section for up to 4 weeks❏ Social media shout-out❏ Promoted on MNA Homepage Slider for 4
weeks
Add-on (E-newsletter Coverage):
❏ For an extra 530 USD, your piece will be featured on our monthly e-newsletter sent to over 2,000 music executives. Our e-newsletter has an average 50% open rate.
EDITORIAL RATESAdvertorial Package I
Type: Advertorial I (AV I)Word Count: 500-800Price: 1,606 USD
(for combination of other features, please contact us)
❏ Content upon client’s requests written by MNA, published on MNA website with images and URLs. Copyediting is subject to MNA’s style.
❏ Featured in specific section for up to 4 weeks❏ Social media shout-out
Add-on (E-newsletter Coverage):
❏ For an extra 530 USD, your piece will be featured on our monthly e-newsletter sent to over 2,000 music executives. Our e-newsletter has an average 50% open rate.
EDITORIAL RATESAdvertorial Package II
Type: Advertorial II (AV II)Word Count: 500-800Price: 1,480 USD
(for combination of other features, please contact us)
❏ An editorial with images published on MNA website
❏ Featured under “Events in the region” or “Artists” section on MNA homepage for up to 1 month
❏ Inclusion in MNA monthly e-newsletter❏ Social media shout-out
Type: Event / Artist ReleasesWord Count: 200-300Price: 656 USD
EDITORIAL RATESEvent/ Artist Releases
Type: Bulk Buy (Applicable to all editorial packages)Word Count: 500-800Requirement: For a bulk rate of at least four (4) advertorial buys (for combination of other features, please contact us)
No. of Editorials 4 5-8 9-14 15-20 21 & Above
Discounts 5.5% 10% 17% 22% 30%
On top of what Advertorial Package I & II are offering, bulk buy clients will also receive: ❏ YouTube blurbs / mentions by MNA
Editor-in-chief ❏ Extra social media mentions❏ Extra ad space(s) available on selected
categories
EDITORIAL RATESBulk Buy
MNA (Music News Asia) is Asia’s leading an online
publication for the music & technology industry,
providing in-depth and Asian-focused content for
music professionals all over the world.
Website: musicnewsasia.com
Facebook: @MusicNewsAsia
Twitter: @Music_News_Asia
LinkedIn: Music News Asia
ABOUT US CONTACT US
Monica TongManaging Director / Editor-in-Chief
Jue WangMarketing & Sales Director
Jennifer Huang Business Partnership
Ramsom KoaySales (Indonesia & Malaysia)
Digitalstream Communications is a digital PR and Communications agency with a twist. Our marketing services and communications talents come hand-in-hand and are
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