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    EXECUTIVE SUMMARY

    Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100

    percent shareholding in AMP Sanmar Life Insurance Company Limited.

    Reliance Life Insurance Company Limited is officially launched on

    February 1, 2006. This was after obtaining the required regulatiry approvals

    from the Registrar of Companies and the Insurance Regulatory and

    Development Authority. Reliance Life Insurance is the part of the RelianceCapital.

    Reliance Life Insurance has plenty of plans on the anvil. It has also 118

    branches, with strong presence in South and a bouquet of products catering

    savings protection and investment need of individuals and corporate. The

    head-office of it is at Chennai.

    The company has already added 600 employees in addition to the 1000 plus

    staff of the erstwhile AMP Sanmar Life Insurance Company Limited.

    Reliance Life Insurance aims to be the consumers preferred life insurer by

    understanding and meeting his needs.

    Think Bigger, Think Better!

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    INDEX

    CHAPTERNO.

    SUBJECT PAGENO.

    1 INSURANCE INDUSTRY

    1.1 Meaning of Insurance1.2 Importance of Insurance1.3 Difference between Insurance and Assurance1.4 Principles of Insurance1.5 History of Insurance1.6 Time line in Insurance history

    1.7 Meaning of Life Insurance1.8 History of Life Insurance1.9 Key features of Life Insurance1.10 Benefits of Life Insurance1.11 Role of Life Insurance in the growth of economy

    2 INTRODUCTION TO THE COMPANY

    2.1 About Reliance Life Insurance2.2 History2.3 Journey so far2.4 Role of IT at Reliance Life Insurance

    2.5 Mission2.6 Core Values2.7 Future Plans2.8 Head Office2.9 Branches

    3 PRODUCT MIX

    3.1 Traditional Plans3.2 Unit linked Plans

    4 RESEARCH METHODOLOGY

    6.1 Objective of the study6.2 Questionnaire6.3 Sampling Method and Sampling Size6.4 Limitations6.5 Analysis of Questionnaire6.6 SWOT Analysis

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    5 FINANCE DEPARTMENT

    6 CONLUSION

    7 BIBLIOGRAPHY AND REFRENCES

    8 APPENDIX

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    CHAPTER-1

    INSURANCE INDUSTRY

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    1.1 MEANING OF INSURANCE

    Insurance may be described as a social device to reduce or eliminate risk of

    loss to life and property. Insurance is a collective bearing of risk. Insurance isa financial device to spread the risks and losses of few people among a large

    number of people, as people prefer small fixed liability instead of big

    uncertain and changing liability.

    Insurance can be defined as a legal contract between two parties whereby

    one party called insurer undertakes to pay a fixed amount of money on the

    happening of a particular event, which may be certain or uncertain. The

    other party called insured pays in exchange a fixed sum known as premium.

    Insurance is desired to safeguard oneself and ones family against possible

    losses on account of risks and perils. It provides financial compensation for

    the losses suffered due to the happening of any unforeseen events.

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    1.2 IMPORTANCE OF INSURANCE

    Insurance constitutes one of the major segments of the financial market.

    Insurance services play predominant role in the process of financialintermediary. Today insurance industry is one of the most growing sectors in

    India. There is lot of potential in the Indian Insurance Industry.

    There are many issues, which require study. The scope of the study of

    insurance industry of India would be very great as there are ongoing

    developments in the industry after the opening of the sector.

    The major issue right now is the hike in FDI (Foreign Direct Investment)

    limit from 26% to 49% in the insurance sector. Government may in near

    future allow 49% FDI in Insurance. This would lead to more capital inflow by

    foreign partners.

    Another major issue is the effects on LIC after the entry of private players in

    the market. Though market share of LIC has been affected, it has improved in

    terms of efficiency.

    There are number of other hot topics like penetration of Health Insurance,

    Rural marketing of insurance, new distribution channels, new product ranges,

    insurance brokers regulation, incentive scheme of development officers ofLIC etc. So it offers lot of scope for studying the insurance industry.

    Right now the insurance industry has great opportunities in a country like

    India or China which huge population. Also the penetration of insurance in

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    India is very low in both life and non-life segment so there is lot potential to

    be tapped.

    Before starting the discussion on insurance industry and related issues, we

    have to start with the basics of insurance. So first we understand what isinsurance? How the word insurance is different from the word

    assurance? etc.

    1.3 DIFFERENCE BEETWEN INSURANCE AND

    ASSURANCE

    Assurance is older in history and it was used to describe all types of

    insurances. From 1826, the term assurance came to be used only for the risks

    covered by life insurance and the term insurance was exclusively used to

    denote the risks covered by marine, fire, etc.

    The word assurance indicated certainty. In life insurance, there is an

    assurance from the insurance company to make payment under the policy

    either on the maturity or at earlier death. On the other hand the word

    insurance was used to denote indemnity type of insurances where the

    insurance company was liable to pay only in case of the loss damage the

    property.

    The insured event was bound to happen sooner or later under assurance but

    the event insured against may or may not happen under insurance.

    The principle of indemnity applies to insurance contracts(non-life) only.

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    The scope of the word, insurance is wider.

    1.4 PRINCIPLES OF INSURANCE

    An insurance contract is based on some basic principles of insurance.

    (1)Principle of Uberrima Fides or Principle of utmost good

    faith

    It means maximum truth. Both the parties should disclose all

    material information regarding the subject matter of insurance.

    (2)Principle of indemnity

    This means that if the insured suffers a loss against which the policy has

    been made, he shall be fully indemnified only to the extent of loss. Inother words, the insured is not entitled to make a profit on his loss.

    (3)Principle of subrogation

    This means the insurer has the right to stand in the place of the insured

    after settlement of claims in so far as the insureds right of recovery from

    an alternative source is involved. The insurer before the settlement of the

    claim may exercise the right. In other words, the insurer is entitled to

    recover from a negligent third party any loss payments made to the

    insured. The purposes of subrogation are to hold the negligent person

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    responsible for the loss and prevent the insured from collecting twice for

    the same loss. The concept of Third Party Claims is based on the same

    principle.

    (4)Principle of causa proxima

    The cause of loss must be direct and an insured one in order to claim of

    compensation.

    (5) Principle of insurable interest

    The assured must have insurance interest in the life or property insured.

    Insurable interest is that interest which considerably alters the position of

    the assured in the event of loss taking place and if the event does not take

    placed, he remains in the same old position.

    1.5 HISTORY OF INSURANCE

    The concept of insurance is believed to have emerged almost 4500 years ago

    in the ancient land of Babylonia where traders used to bear risk of the carvan

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    by giving loans, which were later repaid with interest when the goods arrived

    safely.

    The concept of insurance as we know today took shape in 1688 at a placecalled Lloyds Coffee House in London where risk bearers used to meet to

    transact business. This coffee house became so popular that Lloyds became

    the one of the first modern insurance companies by the end of the eighteenth

    century.

    Marine insurance companies came into existence by the end of the eighteenth

    century. These companies were empowered to write fire and life insurance as

    well as marine. The Great Fire of London in 1966 caused huge loss of

    property and life. With a view to providing fire insurance facilities, Dr.

    Nicholas Barbon set up in 1967 the first fire insurance company known as the

    Fire office.

    The early history of insurance in India can be traced back to the Vedas. The

    Sanskrit term Yogakshema (meaning well being), the name of Life

    Insurance Corporation of Indias corporate headquarters, is found in the Rig

    Veda. The Aryans practiced some form of community insurance around

    1000 BC.

    Life insurance in its modern form came to India from England in 1818. TheOriental Life Insurance Company was the first insurance company to be set

    up in India to help the widows of European community. The insurance

    companies, which came into existence between 1818 and 1869, treated Indian

    lives as subnormal and charged an extra premium of 15 to 20 per cent. The

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    first Indian insurance company, the Bombay Mutual Life Assurance Society,

    came into existence in 1870 to cover Indian lives at normal rates.

    The Insurance Act, 1938, the first comprehensive legislation governing bothlife and non-life branches of insurance were enacted to provide strict state

    control over insurance business. This amended insurance Act looked into

    investments, expenditure and management of these companies.

    By the mid- 1950s there were 154 Indian insurers, 16 foreign insurers, and 75

    provident societies carrying on life insurance business in India. Insurance

    business flourished and so did scams, irregularities and dubious investment

    practices by scores of companies. As a result the government decided to

    nationalize the life assurance business in India. The Life Insurance

    Corporation of India (LIC) was set up in 1956. The nationalization of life

    insurance was followed by general insurance in 1972.

    1.6 TIME LINE IN INSURANCE HISTORY(MAJOR LANDMARKS)

    1818 British introduced the life insurance to India with the

    establishment of the Oriental Life Insurance Company .

    in Calcutta.

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    1850 Non life insurance started with Triton Insurance

    Company.

    1870 Bombay Mutual Life Assurance Society is the first India

    owned life insurer.

    1912 The Indian Life Assurance Company Act enacted to

    regulate the life insurance business.

    1938 The Insurance Act was enacted.

    1956 Nationalization took place. Government took over 245

    Indian and foreign insurers and provident societies.

    1972 Non-life business nationalized, General Insurance

    Corporation (GIC) came into being.

    1993 Malhotra committee was constituted under the

    chairmanship of former RBI chief R. N. Malhotra to

    draw a blue print for insurance sector reforms.

    1994 Malhotra committee recommended reentry of private

    players.

    1997 IRDA (Insurance Regulatory and Development

    Authority) was set up as a regulator of the insurance

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    market in India.

    2000 IRDA started giving license to private insurers. ICICIPrudential, HDFC were first private players to sell

    insurance Policies.

    2001 Royal Sundaram was the first non-life private player to

    sell an insurance policy.

    2002 Bank allowed to sell insurance plans as TPAs enter the

    scene, insurersstart setting non-life claims in the

    cashless mode.

    1.7 MEANING OF LIFE INSURANCE

    There are three parties in a life insurance transaction: the insurer, the insured,

    and the owner of the policy (policyholder), although the owner and the

    insured are often the same person.

    Another important person involved in a life insurance policy is the

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    beneficiary. The beneficiary is the person or persons who will receive the

    policy proceeds upon the death of the insured.

    Life insurance may be divided into two basic classes term and permanent.

    Term life insurance provides for life insurance coverage for a specified

    term of years for a specified premium. The policy does not accumulate

    cash value.

    Permanent life insurance is life insurance that remains in force until the

    policy matures, unless the owner fails to pay the premium when due. Whole life insurance provides for a level premium, and a cash value

    table included in the policy guaranteed by the company. The primary

    advantages of whole life are guaranteed death benefits, guaranteed cash

    values, fixed and known annual premiums, and mortality and expense

    charges will not reduce the cash value shown in the policy.

    Universal life insurance (UL) is a relatively new insurance product

    intended to provide permanent insurance coverage with greater

    flexibility in premium payment and the potential for a higher internal

    rate of return. A universal life policy includes a cash account.

    Premiums increase the cash account.

    If you want insurance protection only, and not a savings and investment

    product, buy a term life insurance policy.

    If you want to buy a whole life, universal life, or other cash value policy, plan

    to hold it for at least 15 years.

    Canceling these policies after only a few years can more than double your life

    insurance costs. Check the National Association of Insurance Commissioners

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    website (www.naic.org/cis) or your local library for information on the

    financial soundness of insurance companies.

    1.8 HISTORY OF LIFE INSURANCE

    Risk protection has been a primary goal of humans and institutions

    throughout history. Protecting against risk is what insurance is all about.

    Over 5000 years ago, in China, insurance was seen as a preventative measure

    against piracy on the sea. Piracy, in fact, was so prevalent, that as a way of

    spreading the risk, a number of ships would carry a portion of another ship's

    cargo so that if one ship was captured, the entire shipment would not be lost.

    In another part of the world, nearly 4,500 years ago, in the ancient land of

    Babylonia, traders used to bear risk of the caravan trade by giving loans that

    had to be later repaid with interest when the goods arrived safely. In 2100

    BC, the Code of Hammurabi granted legal status to the practice. It

    formalized concepts of bottomry referring to vessel bottoms and

    respondentia referring to cargo. These provided the underpinning for

    marine insurance contracts. Such contracts contained three elements: a loan

    on the vessel, cargo, or freight; an interest rate; and a surcharge to cover the

    possibility of loss. In effect, ship owners were the insured and lenders were

    the underwriters.

    Life insurance came about a little later in ancient Rome, where burial clubs

    were formed to cover the funeral expenses of its members, as well as help

    survivors monetarily. With Rome's fall, around 450 A.D., most of the

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    concepts of insurance were abandoned, but aspects of it did continue through

    the Middle Ages, particularly with merchant and artisan guilds. These

    provided forms of member insurance covering risks like fire, flood, theft,

    disability, death, and even imprisonment.

    During the feudal period, early forms of insurance ebbed with the decline

    of travel and long-distance trade. But during the 14th to 16th centuries,

    transportation, commerce, and insurance would again reemerge.

    Insurance in India can be traced back to the Vedas. For instance, yogakshema,

    the name of Life Insurance Corporation of India's corporate headquarters, isderived from the Rig Veda. The term suggests that a form of "community

    insurance" was prevalent around 1000 BC and practiced by the Aryans.

    And similar to ancient Rome, burial societies were formed in the Buddhist

    period to help families build houses, and to protect widows and children.

    Modern Insurance

    Illegal almost everywhere else in Europe, life insurance in England was

    vigorously promoted in the three decades following the Glorious Revolution

    of 1688. The type of insurance we see today owes it's roots to 17th century

    England. Lloyd's of London, or as they were known then, Lloyd's Coffee

    House, was the location where merchants, ship owners and underwriters met

    to discuss and transact business deals.

    While serving as a means of risk-avoidance, life insurance also appealed

    strongly to the gambling instincts of England's burgeoning middle class.

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    Gambling was so rampant, in fact, that when newspapers published names of

    prominent people who were seriously ill, bets were placed at Lloyds on their

    anticipated dates of death. Reacting against such practices, 79 merchant

    underwriters broke away in 1769 and two years later formed a New LloydsCoffee House that became known as the real Lloyds. Making wagers on

    people's deaths ceased in 1774 when parliament forbade the practice.

    Insurance moves to America

    The U.S. insurance industry was built on the British model . The year 1735

    saw the birth of the first insurance company in the American colonies in

    Charleston, SC. The Presbyterian Synod of Philadelphia in 1759, sponsored

    the first life insurance corporation in America for the benefit of ministers and

    their dependents. And the first life insurance policy for the general public in

    the United States was issued, in Philadelphia, on May 22, 1761.

    But it wasn't until 80 years later (after 1840), that life insurance really took

    off in a big way. The key to its success was reducing the opposition from

    religious groups.

    In 1835, the infamous New York fire drew people's attention to the need to

    provide for sudden and large losses. Two years later, Massachusetts became

    the first state to require companies by law to maintain such reserves. Thegreat Chicago fire of 1871 further emphasized how fires can cause huge

    losses in densely populated modern cities. The practice of reinsurance,

    wherein the risks are spread among several companies, was devised

    specifically for such situations.

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    With the creation of the automobile, public liability insurance, which first

    made its appearance in the 1880s, gained importance and acceptance?

    More advancement was made to insurance during the process of

    industrialization. In 1897, the British government passed the Workmen's

    Compensation Act, which made it mandatory for a company to insure its

    employees against industrial accidents.

    During the 19th century, many societies were founded to insure the life and

    health of their members, while fraternal orders provided low-cost, members-

    only insurance. Even today, such fraternal orders continue to provideinsurance coverage to members, as do most labor organizations. Many

    employers sponsor group insurance policies for their employees, providing

    not just life insurance, but sickness and accident benefits and old-age

    pensions. Employees contribute a certain percentage of the premium for these

    policies.

    Final Thoughts

    Even though the American insurance industry was greatly influenced by

    Britain, the US market developed somewhat differently from that of the

    United Kingdom. Contributing to that was America's size; land diversity and

    the overwhelming desire to be independent. As America moved from a

    colonial outpost to an independent force, from a farming country to an

    industrial nation, the insurance business developed from a small number of

    companies to a large industry.

    Insurance became more sophisticated, offering new types of coverage and

    diversified services for an increasingly complex country.

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    1.9 KEY FEATURES OF LIFE INSURANCE

    1) Nomination: -

    When one makes a nomination, as the policyholder you continue to be the

    owner of the policy and the nominee does not have any right under the policy

    so long as you are alive. The nominee has only the right to receive the policy

    monies in case of your death within the term of the policy.

    2) Assignment: -

    If your intention is that your policy monies should go only to a particular

    person, you need to assign the policy in favor of that person.

    3) Death Benefit: -

    The primary feature of a life insurance policy is the death benefit it provides.

    Permanent policies provide a death benefit that is guaranteed for the life of

    the insured, provided the premiums have been paid and the policy has not

    been surrendered.

    4) Cash Value: -

    The cash value of a permanent life insurance policy is accumulated

    throughout the life of the policy. It equals the amount a policy owner would

    receive, after any applicable surrender charges, if the policy were surrendered

    before the insured's death.

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    5) Dividends: -

    Many life insurance companies issue life insurance policies that entitle the

    policy owner to share in the company's divisible surplus.

    6) Paid-Up Additions: -

    Dividends paid to a policy owner of a participating policy can be used in

    numerous ways, one of which is toward the purchase of additional coverage,

    called paid-up additions.

    7) Policy Loans: -

    Some life insurance policies allow a policy owner to apply for a loan against

    the value of their policy. Either a fixed or variable rate of interest is charged.

    This feature allows the policy owner an easily accessible loan in times of

    need or opportunity.

    8) Conversion from Term to Permanent: -

    When in need of temporary protection, individuals often purchase term life

    insurance. If one owns a term policy, sometimes a provision is available that

    will allow her to convert her policy to a permanent one without providing

    additional proof of insurability.

    9) Disability Waiver of Premium

    Waiver of Premium is an option or benefit that can be attached to a life

    insurance policy at an additional cost. It guarantees that coverage will stay in

    force and continue to grow

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    1.10 BENEFITS OF LIFE INSURANCE

    1) Risk cover: -

    Life Insurance contracts allow an individual to have a risk cover against any

    unfortunate event of the future.

    2) Tax Deduction: -

    Under section 80C of the Income Tax Act of 1961 one can get tax deduction

    on premiums up to one lakh rupees. Life Insurance policies thus decrease the

    total taxable income of an individual.

    3) Loans: -

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    An individual can easily access loans from different financial institutions by

    pledging his insurance policies.

    4) Retirement Planning: -

    What had provided protection against the financial consequences of

    premature death may now be used to help them enjoy their retirement years.

    Moreover the cash value can be used as an additional income in the old age.

    5) Educational Needs: -

    Similar to retirement planning the cash values that flow from ones lifeinsurance schemes can be utilized for educational needs of the insurer or his

    children.

    1.11 ROLE OF LIFE INSURANCE IN THE GROWTH OFTHE ECONOMY

    The Life Insurance Industry has an enviable track record among public sector

    units. It has a Consistent profit and dividend paying record accompanied by a

    steady growth in its financial resources. Through investments in the

    Government sector and socially- oriented sectors the Industry has contributed

    immensely to the nation's development. The industry is recognized as one of

    the largest financial Institutions in the country. The ventures initiated by the

    industry in the areas of Mutual Fund, Housing Finance has done exceedingly

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    well in recent years. To protect the country's foreign exchange reserves, the

    reinsurance arrangement are so organized that maximum retention is made

    possible within the country while at the same time protecting interests of the

    policy holders.

    CHAPTER-2

    INTRODUCTION TO THE COMPANY

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    2.1 ABOUT RELIANCE LIFE INSURANCE

    Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd.

    of the Reliance - Anil Dhirubhai Ambani Group. Reliance Capital is one of

    Indias leading private sector financial services companies, and ranks among

    the top 3 private sector financial services and banking companies, in terms of

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    net worth. Reliance Capital has interests in asset management and mutual

    funds, stock broking, life and general insurance, proprietary investments,

    private equity and other activities in financial services.

    Reliance Capital Limited (RCL) is a Non-Banking Financial Company

    (NBFC) registered with the Reserve Bank of India under section 45-IA of the

    Reserve Bank of India Act, 1934.

    Reliance Capital sees immense potential in the rapidly growing financial

    services sector in India and aims to become a dominant player in this industry

    and offer fully integrated financial services.

    Reliance Life Insurance is another steps forward for Reliance Capital Limited

    to offer need based Life Insurance solutions to individuals and Corporate.

    2.2 HISTORY

    Reliance Capital Limited announced the launch of its life insurance business

    on February 1, 2006. This was after obtaining the required regulatory

    approvals from the Registrar Of Companies and the Insurance Regulatory and

    Development Authority.

    It was in August 2005 that the ball was set rolling when Reliance Capital

    Limited, the financial arm of Reliance Anil Dhirubhai Ambani Group

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    (ADAG) announced the requisition of 100% shareholding in AMP Sanmar

    Life Insurance Company Limited; and the formal transfer of shares took place

    in October 2005. The company will issue all policy contracts under the

    Reliance Life Insurance Company limited name. All the existing policycontracts also stand transferred to the Reliance Life Insurance entity with all

    the original contractual terms and commitments intact.

    2.3 JOURNEY SO FAR

    2005

    August: Anil Dhirubhai Ambani Group (ADAG) announces the

    acquisition of 100 percent shareholding in AMP Sanmar Life Insurance

    Co Ltd.

    2006

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    January 17: Mr. Nandgopal participates in a one-day conference on

    Optimising growth opportunities through Distribution Matrix:

    Emerging Bancassurance organized by the Asia Insurance Post at the Taj

    President, Mumbai.

    February 1: Rliance Life Insurance officially launched.

    February 16, 17, 18: Strategy meet at the Reliance Management

    Institute. Amongst those who participate are the CEO, COO, Functional

    Heads, Regional Managers and Regional Sales Managers.

    February 26: A Puja held at the Churchgate office situated in Express

    Building, 4th Floor, 14 E Road, Mumbai.

    March 1: Churchgate office inaugurated by Mr. Amitabh Jhunjhunwala,

    Mr. Amitabh Chaturvedi and Mr. Nandgopal.

    March 6: Shifting to the new premises at Churchgate commences.

    March 7: The new office at Chennai, at the Trapezium, First Floor, # 39,

    Nelson Manickam Road, inaugurated by their CEO Mr. Nandgopal, Mr.

    KV Srinivasan and Mr. Sureshbabu also graced the occasion.

    2.4 ROLE OF IT AT RELIANCE LIFE INSURANCE

    1) World Class Data Centre: -

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    They plan to establish a Primary Data Centre at Navi Mumbai

    (Dhirubhai Ambani Knowledge City) which will cater to their company needs

    across India, with fail-over capability to their Chennai Data Centre within the

    same business day in occurance if an incident or Disaster happens.

    2) Inter Office Connectivity: -

    All their Branch / Area and Regional offices will be

    interconnected to their Data Centre with a 24x7 access to Core

    Applications like Lotus Mail, Life-Asia and Internet Applications. This

    will enable their associates to work faster and better with high-speedInternet connectivity and also ensure faster Turn Around Time for their

    customers.

    3) Customer Care Centre: -

    They will host a centralized Customer Care Centre at

    Dhirubhai Ambani Knowledge City at Navi Mumbai, which cater services

    to internal and external queries and complications. A customer

    Relationship Management Tool (CRM) and Lead Management System

    (LMS) are in progress.

    4) Web Portal: -

    This portal will be an interface between both internal employees

    and their external users. Some of the functions included in their portal are

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    Policy Tracking Systems, Corporate News, Quality Checking System,

    Under Writing Medical System, and Agent Management System etc.

    5) R World: -

    Reliance Mobile R-World will provide online information about

    their Company, Products, and Policy Services to their existing customers,

    Agents/Advisors and Lead Generators.

    6) SMS Alerts: -

    SMS Alerts will be provided to their Sales Managers about thelatest happenings like Contests and Campaigns, Employee Alerts will

    include Company News and Welcome/Birthday/Anniversary message etc.

    Customer Alerts will include Welcome/Birthday/Anniversary message,

    Policy Dispatch Details, Policy Servicing SMS like Premium Receipt and

    Renewal Premium reminders etc.

    7) Life and Group Asia: -

    Single Life and Group Life details will be captured and managed

    by Life and Group Asia. A common middleware between these

    applications will enable Group Life Customers to view their individual

    Single Life Insurance Plan details taken with Reliance Life Insurance and

    vice versa.

    8) Advisor Lounge: -

    It is a dedicated area for Reliance Life Insurance

    Agents/Advisors in all the branches across India. This Lounge will be

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    equipped with desktops and printers with Internet connectivity, where

    their Advisors can bring in the prospects and can have discussions across

    the table and they can create and print quotes. The Agents/Advisors can

    use this area to service their existing customers.

    9) Document Management System: -

    DMS will enable both policy issuance and contract servicing

    through an automated workflow, which yields a faster Turn around Time

    to both internal and external users. This application will enable them to

    have a paperless office and thus mitigate the risk of losing vitalrecords/papers.

    10) Wireless Data Access: -

    This will enable identified Top Sales Managers and Top Advisors

    to access real time data for both LMS and CRM on the fly through Handheld

    PDA device.

    11) SAP ERP Modules: -

    SAP (Finance and HR Modules), will automate the Expense,

    Travel and Leave Management Systems.

    2.5 MISSION

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    The mission of Reliance Life Insurance Company Limited is to be the best in

    every sphere- business results, customer care and employee focus. The aim of

    the company is to Think Bigger and Think Better.

    2.6 CORE VALUES

    Reliance Life Insurance Company Limited has some core values which are

    listed as follows:

    1) Result Oriented

    2) Performance Driven

    3) Customer Focused

    4) Learning and Development Oriented

    5) Employee Centric

    6) Informal and Fun

    2.7 FUTURE PLANS

    Forty-four new branches to be opened across the country in the coming

    months; and a pan India presence with 162 branches in the coming

    year.

    A state-of-the-art customer care centre will provide continuous,

    responsive services to the caller and promptly address queries, collate

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    feedback and suggestions from the caller, who may be both prospective

    and existing clientele and from channel partners in Chennai and

    Mumbai.

    It will be launching additional products aimed at providing

    unparalleled service to its valued clientele.

    2.8 HEAD OFFICE

    Reliance Life Insurance Company Limited,

    The Trapezium,

    39, First Floor,

    Nelson Manickam Road,

    Chennai 600 029.

    2.9 BRANCHES

    They have so many branches and substations in the India. They have around

    160 branches in the India. And they have planned to open more branches

    across the country in the coming months.

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    CHAPTER 3

    PRODUCT MIX

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    3.1 TRADITIONAL PLAN:-

    Life insurance products are designed to suit the requirements of

    customers. Fundamentally the product provide for:

    Risk cover

    Investment

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    Health cover

    In every product, to a certain degree, risk cover is imperative for

    it to fall under the category of insurance. Based on the coverage of theproduct, the premiums are calculated and the customer pays accordingly. In

    order to suggest the right product, it is essential for an agent to understand the

    requirements of the customer well.

    Reliance Life Insurance Company Limited has offered 9

    traditional plans to the customers, which are listed as follows:

    1) Reliance Term Plan

    2) Reliance Whole Life Plan

    3) Reliance Child Plan

    4) Reliance Endowment Plan

    5) Reliance Special Endowment Plan

    6) Reliance Cash Flow Plan

    7) Reliance Credit Guardian Plan

    8) Reliance Special Credit Guardian Plan

    Each of the above traditional plans is discussed as follows:

    1) Reliance Term plan: -

    This insurance policy is designed for those who only want life cover for the

    protection of their family, and do not wish to save for themselves. It can also

    be useful to business firms that wish to provide financial security to their

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    business against the sudden loss of partners or valuable manpower. Since

    there is no saving element or bonus provision, the premium is very low.

    Hence, this is a high-risk plan with a low premium.

    Features: -

    a) Purely a term plan

    b) Entry age minimum 18 years and maximum 65 year

    c) Maximum premium paying term is 30 year

    d) Loan facility N.A.

    e) Maturity amount = Sum assured

    2) Reliance Whole Life Plan: -

    This insurance policy is designed for people who do not wish to avail of any

    benefits themselves but wish to create an immediate estate to protect their

    family by availing of insurance cover on their life at a very low cost.

    Features: -

    a) It is a whole life insurance policy with profits

    b) Low cost life cover

    c) Maturity age is 85 year or 99 years last birthday as chosen

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    d) Maturity amount = Sum assured + Vested bonus

    e) Tax benefit is available

    3) Reliance Child Plan: -

    This insurance policy is designed for people who wish to save money for a

    future time when there will be a recurring need for substantial amounts of

    money. This is especially true when it comes to paying large sums of money

    for higher education as and when your son or daughter is studying to become

    an Engineer, a Doctor or specialize in some other field, or is perhaps planning

    to go abroad.

    This money is payable in equal installments over the last 4 years of the policy

    term.

    Features: -

    I. Minimum entry age is 20 year and maximum 60 year

    a) Minimum sum assured is Rs. 25,000.

    b) Minimum premium paying term is 5 year and maximum 20

    year

    c) Tax benefit is available

    d) Maturity amount = Four equal installment of sum insured in

    last four year plus vested bonus in the last year

    e) Loan facility is available

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    4) Reliance Endowment Plan: -

    Reliance Life Insurances Reliance Endowment Plan is the key to all your

    financial needs. It is an inexpensive and easy way to protect you, your family

    or your business.

    In a nutshell this plan will keep you financially prepared for all the special

    occasions in your life - your daughters wedding, your childs university

    education or even a new office for your business - by eliminating the burden

    that a shortage of money creates.

    In the event of your untimely death, Reliance Endowment Plan will also

    assist your loved ones through this difficult time by the financial support that

    it provides.

    Reliance Endowment Plan also gives you the additional benefit of

    participating in the companys profits, which you will receive at the end of

    the policy period.

    Features: -

    a) Entry age minimum is 5 year and maximum 65 year

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    b) Maturity age minimum is 18 year and maximum 75 year

    c) Minimum premium paying term is 5 year and maximum 35

    year in case of regular and in case of single 15 year

    d) Minimum sum assured is Rs. 25,000 or as determined by the

    minimum premium

    e) Maximum sum assured is Rs. 5,00,000 (entry age below 18

    years and no limit for entry age 18 and above)

    f) Premium mode annual, half yearly, quarterly and monthly (bysalary deduction only)

    g) Loan up to 90% of the surrender value of the policy

    h) Maturity amount = Guaranteed sum assured + Reversionary

    bonus

    5) Reliance Special Endowment Plan: -

    This insurance policy is designed for people who wish to combine savings

    with extended security. The unique feature of this policy is that life protection

    continues for five years after you have stopped the payment of premium.

    Payment of sum assured at the end of premium paying term and extension of

    life cover thereafter for the full sum assured for a period of 5 years, are

    characteristics of the policy.

    This plan also participates in the profits.

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    Features: -

    a) Entry age minimum 12 year and maximum 65 year

    b) Minimum sum assured is Rs. 25,000c) Minimum premium paying term is 10 year and maximum 40

    year

    d) Unique feature of this policy is that five year life protection

    continues after you have stopped the payment of premium

    e) Tax benefit is available

    f) Under this policy bonus is compounded yearly

    g) Loan facility is available

    h) Maturity amount = Full sum assured before maturity date +

    Vested bonus at the time of maturity date

    6) Reliance Cash Flow Plan: -

    This insurance policy is designed for those who have a recurring need for

    reinvestment in business or look for short-term investment channels. The

    advantage of the policy is that they need not part with a sizable amount of

    money at any one time, but create, through regular premium payments, a

    periodic return of lump sums which become available for reinvestment at

    higher returns, while providing simultaneously, substantial life cover.

    Alternatively, it can be used to meet any immediate financial crisis in the

    family like your son's college admission, your daughter's engagement, and

    renovation of your home or perhaps, a holiday abroad.

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    The money is payable in installments. The first installment is paid at the end

    of the 4th year and thereafter at the end of every 3rd year.

    Features:-

    a) Plan with profits

    b) Minimum entry age is 15 year and maximum is 63 year

    c) Maximum premium paying term is 34 year

    d) Loan facility is not available

    e) In case of death full sum assured + accrued bonuses up to the

    date of death is payable immediately

    f) In case of survival up to maturity date all premium paid

    g) Rider accident death and critical illness

    h) Mode of payment is available

    7) Reliance Credit Guardian Plan: -

    This insurance policy is designed for those who not only safeguards

    individuals but also families and businesses from the financial hardship that

    could arise from unfortunate and unexpected death.

    Features: -

    a) Loan protection against home, home improvement, two

    wheelers and four wheelers

    b) In case of death remaining loan amount paid immediately

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    c) In case of survival no benefit is available

    d) Premium payment option for single and regular is available

    e) Premium paying term is 2/3 of loan period and remaining

    period paid by the company

    8) Reliance Special Credit Guardian Plan: -

    This insurance policy is designed for those who not only safeguards

    individuals but also families and businesses from the financial hardship that

    could arise from unfortunate and unexpected death, disability or critical

    illnesses.

    Features: -

    a) Loan protection against home, home improvement, two wheelers

    and four wheelers

    b) In case of death remaining loan amount paid immediately

    c) In case of survival no benefit is available

    d) Premium payment option for regular and single is available

    e) Premium payment term is 2/3 of loan period and remaining

    period paid by the company

    f) Maturity amount = All the premium paid amountg) Tax benefit is available

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    3.2 UNIT LINKED PLAN

    A unit-linked policy is a life assurance policy in which the benefits

    depend on the performance of a portfolio of shares.

    Each premium paid by the insured person is split: a part is used to

    provide life assurance cover, while the balance (after the deduction of costs,

    expenses, etc.) is used to buy units in a unit trust.

    In this way, a small investor can benefit from investment in a managedfund without making a large financial commitment. As they are linked to the

    value of shares, unit linked policies can go up or down in value.

    Policyholders can surrender the policy at any time and the surrender value is

    the selling price of the units purchased by the date of cancellation 9less

    expense). A small part of the contribution is used for providing life cover and

    the balance is invested in unit. Legal heirs are entitled to the amount of

    insurance cover and entitled units in case of death of the insured.

    Reliance Life Insurance Company Limited has also offered the two Unit

    Linked Plans, which are listed as follows:

    1) Reliance Market Return Plan

    2) Reliance Golden Years Plan

    Amongst the above plans the Reliance Market Return Plan is the

    largest selling plan of the Reliance Life Insurance Company Limited. The

    above two ULIP plans are discussed as follows:

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    1) Reliance Market Return Plan: -

    Reliance Market Return Fund is the unit-linked product that helps you invest

    in the financial markets in a combination of investment instruments of your

    choice. You can enjoy the returns from the markets without the trouble of

    monitoring and managing your own investment portfolio and keeping track of

    the market movements. At the same time your investment premiums provide

    you with insurance cover. Reliance Market Return Fund unit-linked insurance

    plan provides you with a basket of fund options that balances your return and

    risk exposure while providing life cover at the same time.

    Features: -

    a) Minimum entry age is 30 days and maximum entry age

    is 65 year

    b) Maximum policy term 40 year and minimum policy term

    5 year

    c) Mode of premium as annual, quarterly, half yearly and

    monthly Rs. 1000 (for salary deduction only) and Rs.

    2500 (standing order/credit card)

    d) Top up premium minimum Rs. 2500

    e) Option of investment fund

    i. Capital secure 100% fixed interest securities

    ii. Balanced minimum 80% fixed interest securities

    and maximum 20% in equity

    iii. Equity 100% equity

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    iv. Growth minimum 60% fixed interest securities and

    maximum 40% in equity

    f) Loan facility is not available

    g) One switches every year free and subsequent switchescharged 1% of the amount switched

    h) Partial withdrawals per year under regular and single

    premium options is 2 times

    i) Lock in period till today is 3 year

    j) Minimum unit account balance after each withdrawals is

    Rs. 10,000

    2) Reliance Golden Years Plan: -

    Reliance Golden Years Plan.. The Reliance Life Insurance no-worry stay

    happyretirementplan. Reliance Golden Years Plan is a flexible package that

    provides freedom of choice in choosing the type of investment, life cover,vesting options such as commuting and annuity options. Contributions

    provide Income tax savings as well.

    Reliance Golden Years Plan, a flexible pension product is available for all

    individuals who are between the ages of 18 and 65.

    Features: -

    a) Entry age minimum is 18 year and maximum 65 year

    b) Minimum premium amount Rs. 10,000 and maximum

    is unlimited

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    c) Mode of premium payment is available

    d) Pension plan with risk cover and without risk cover

    e) Choice of investmenti. Capital secure fund 80% in equity and 20% in

    government security

    ii. Balanced fund 80% in government and 20% in

    equity

    f) No loan facility is available

    g) Tax benefit is available

    h) Annuity options

    i. Annuity payable for life

    ii. Annuity payable for 5/10/15 years certain and

    thereafter with life

    iii. Annuity payable for life with return of capital on

    death of the annuitant

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    CHAPTER 6

    RESEARCH METHODOLOGY

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    1.1 OBJECTIVES OF STUDY

    1) To get some good market exposure by dealing with the prospectsface to face.

    2) To improve our ability to sell a financial product like life insurance.

    3) To know the perception of the consumer about life insurance.

    4) To get a deep knowledge of the financial product like insurance.

    5) To get some information about the market share of Reliance Life

    Insurance as compared to the giants like LIC and to know the

    standing of the company in the market.

    1.2 QUESTIONNAIRE

    It is most common instrument whether administered in person

    by phone or online questionnaires are very flexible. The form of each

    question is also important. Closed end question include all the possibleanswers and subjects matters choices among them.

    I have used open-end questions so that customers can write

    answer in their own words.

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    I have also used closed-end questions, which provide answers

    that are easier to interpret and tabulate. I have taken care in the wording

    and ordering of questions. I have used simple, direct, unbiased wordingquestions, which are arranged in a logical order. I have asked personal

    questions at last so that respondent does not become defensive.

    Questionnaire of the customer

    I have made questionnaire consisting seventeen questions to

    get customers view about life insurance. I have asked personal questions

    at last so that they do not become defensive. I have tried to know their

    performance i.e. whether they want to invest, where thy want to invest, up

    to what amount and since when.

    1.3 SAMPLING METHOD AND SAMPLE SIZE

    Introduction:-

    Any organization whether big or small, private or public need

    different types of information are to know its popularity. I have gathered

    secondary data and primary data and collected information from the

    combination of these two data.

    Secondary data: -

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    Secondary data consist of information that already exists somewhere, having

    been collected for another purpose. I have gathered secondary data from

    website of different operators, different magazines, newspapers and libraries.

    Primary data: -

    I have taken great care while collecting primary data to answer that it is

    relevant, accurate, current and unbiased. I have taken a sample of 50 people. I

    have visited them personally to get data.

    Sample size: -

    I have taken sample size of 50 respondents. Because the population is too

    large so it is difficult to survey.

    1.4 LIMITATIONS

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    I am a human hang, so there is some limitation of the human

    hangs which is reflected in this research.

    The following are the limitation of this research study.

    1) The sample size of 50 might not represent the perception of whole

    population, as the sample size is too small for total population of

    Ahmedabad city.

    2) The opinion expressed by the respondents may be biased.

    3) The attitude of the research might be biased.

    4) One of the most influencing and most critical limitations is that I am

    not trained for the research study and this is my first study. I tried

    hard to come at conclusion, but there is lack of expertise.

    5) Another limitation is that there is lack of time. If I give more time

    then studies will be more effective.

    There are some limitations of this study. But in spite of their limitation I

    worked with the enthusiasm. And I tried to give the best results to the

    research of this report.

    1.5 ANALYSIS OF QUESTIONNAIRE

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    Here I have formed a questionnaire to study why people go for life insurance.

    What is peoples major motive behind investing in life insurance? Do they

    decide upon their own or they take guidance of an agent? What is their

    perception about Reliance Life Insurance Company Limited?

    Questions:-

    There are 7 questions in the questionnaire. Out of these 7 questions, 6

    questions are close ended and one question is an open ended one.

    Target Population:-

    I had conducted this survey among 50 people, and the target group was a mix

    of people from the society. I asked the questions to Doctors, Professionals,

    Professors, Advocates, Engineers, and general public.

    Analysis:-

    I have used pie charts, and some other statistical measures to analyze thequestions.

    Q.1 What is your main motive behind investing in life insurance?

    (a) Tax Benefit

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    (b) Savings

    (c) Risk Cover

    (d) Return/Yield

    There could be any motive of people behind investing in a life insurance

    policy. The main purpose of life insurance is the Risk cover of ones life. But

    some people consider different advantages of a life insurance policy. Some

    people consider Tax benefit as the main advantage of life insurance. Some

    believe that life insurance is an investment so they tend to invest in life

    insurance. While some people believe that it is a compulsory saving. Now

    lets see what all people say

    MOTIVE NO.

    TAX 20

    SAVING 5

    RISK COVERAGE 23RETURN/YIELD 2

    TOTAL 50

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    TAX

    SAVING

    RISKCOVERAGE

    RETURN/YIELD

    Here we can see that majority of the people tend to invest in life insurance for

    the risk coverage. The next preferred option is Tax Saving. We founded from

    the discussion with public and some experts that those people with a low

    income tend to invest in life insurance to gain tax benefit.

    Saving motive constitutes very small part of the total sample. Return comes

    last.

    But this is the general conclusion of 50 people. If we take a larger sample, wecan get a different result.

    As the private players have launched ULIPs, more and more people are

    turning towards these products so the Investment motive has been gaining

    command. Also the number of those people who wish to invest for return is

    also increasing.

    According to a life insurance expert (Vinod Thakkar ), life insurance is for

    protection first then for Savings and Tax benefits all those things.

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    Q.2 Rank the above motives according to your preference

    MOTIVE OFINVESTMENT

    TAX BENEFIT SAVINGS RISK COVER RETURN/YIELD

    Preference

    1 21 3 24 1

    2 19 11 16 4

    3 8 25 7 10

    4 2 11 3 35

    05

    10152025303540

    Pre

    fere

    nce 1 2 3 4

    TAX BENEFIT

    SAVINGS

    RISK COVER

    RETURN/YIELD

    We can see from the table and the graph that the number one motive of

    people about investing in life insurance is risk coverage, which is the main

    theme of life insurance followed by Tax benefit. The third position is of

    saving and fourth is Return. This shows that still people consider other

    financial tools more viable for return and life insurance is for Tax benefit and

    risk cover.

    Q.3 How do you decide about investing in life insurance?

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    (a) On my own

    (b) family decision

    (c) Employer decides

    (d) as per the guidance of agent

    This is a very crucial question as most of the people are not much familiar

    about different life insurance plans offered by different life insurance

    companies so people take help of the life insurance agent and as he guides

    understanding the needs of the individual, people would invest.

    Here one hazardous factor is the moral hazard. People tend to invest in life

    insurance plans to maintain relations though they are not in need of life

    insurance.

    Also sometimes it depends upon the convincing power of the agent.

    SOURCE NO.

    ON MY OWN 29

    FAMILY DECISION 7

    EMPLOYER DECIDES 0

    AGENT GUIDANCE 14

    TOTAL 50

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    ON MY OWN

    FAMILY

    DECISION

    EMPLOYER

    DECIDES

    AGENT

    GUIDANCE

    Here we can see that majority people (58%) decides on their about investing

    in life insurance. 28% persons decides as per the guidance of the agent. There

    is no contribution of employers in the decision of ones investment in life

    insurance. 14% people invest in life insurance as per the family decision.

    Q.4. Which life insurance policy would you prefer to buy?

    (a) Term Assurance

    (b) Whole Life

    (c) Endowment

    (d) Combination of Whole Life and Endowment

    (e) Unit Linked

    This is another crucial question as there are number of products offered by

    life insurance companies. The products range from pure Term Assurance

    Plans to Unit Linked Insurance Plans, which are relatively new entrant in the

    market.

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    We have already explained all these policies ahead.

    Now lets find out what people have to say:

    Term

    Assurance

    Whole Life

    Endowment

    Combined

    ULIPs

    As it is evident from the chart and the table 38% people prefer combination of

    Whole Life and Endowment product. It gives people double advantage. The

    person would get some amount at the end of the stipulated period; for

    Type of policy N0.

    Term Assurance 9

    Whole Life 9

    Endowment 7

    Combined 19

    ULIPs 6

    TOTAL 50

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    instance 20 years, and after that period the risk cover continues and the rest of

    the amount would be paid when the person dies.

    Q.5 Would you prefer Reliance Life Insurance or LIC for buying the life

    insurance policy?

    (a) Reliance Life Insurance

    (b) LIC

    This is the most important question as it reflects the scope of the study. It is

    the main theme of this questionnaire.

    Prior to 2000 LIC was the only player in the life insurance market and it had

    the total market. So people had to go to LIC for buying life insurance policy.

    But after the entry of private players in 2000, some people have also turned to

    private life insurers.

    Reliance Life Insurance Company Limited is newly launched company. So it

    has fewer customers as compared to LIC. But the ULIP plans are sold more

    of Reliance life insurance as compared to LIC in todays environment.

    Now lets see what people say:

    Particulars No.

    Reliance Life Insurance 15

    LIC 35

    TOTAL 50

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    Reliance Life

    Insurance

    LIC

    As evident from the chart that 30% of people would prefer Reliance Life

    Insurance while 70% would prefer LIC.

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    Personal Details: -

    1) Age

    (a) 18 to 30

    (b)31 to 50

    (c) 51 to 65

    18 to 30

    31 to 50

    51 to 65

    Age No.

    18 to 30 531 to 50 3051 to 65 15TOTAL 50

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    As evident from the chart that I have taken a sample of 50. Out of

    which 10% people are aged between 18 to 30, 60% people are aged between

    31 to 50, and remaining 30% people are aged between 51 to 65.

    2) Occupation

    (a) Service

    (b) Business

    (c) Profession

    (d) Housewife

    (e) Retired

    Occupation No.

    Service 5

    Business 15

    Profession 10

    Housewife 5

    Retired 15

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    TOTAL 50

    Service

    Business

    Profession

    Housewife

    Retired

    As the evident from the chart that out of 50 respondents 10% are of service

    men, 30% are of business men, 20% are of professions, 10% are of

    housewives and remaining 30% are of retired.

    3) Income

    (a) 50,000 to 1,00,000

    (b) 1,00,000 to 5,00,000

    (c) More than 5,00,000

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    50,000 to

    1,00,000

    1,00,000 to

    5,00,000

    More than

    5,00,000

    As the evident from the chart out of 50 respondents 20% are earning annually

    between 50,000 to 1,00,000, 50% are earning between 1,00,000 to 5,00,000

    and 30% are earning more than 5,00,000.

    Income (Per Annum) No.

    50,000 to 1,00,000 10

    1,00,000 to 5,00,000 25

    More than 5,00,000 15

    TOTAL 50

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    4) Family members

    (a) 2

    (b)3

    (c) 4

    (d) More than 4

    Family Members No.

    2 5

    3 15

    4 20

    More than 4 10

    TOTAL 50

    2

    3

    4

    More than 4

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    As the evident from the chart out of 50 respondents 10% have 2 family

    members, 30% have 3 family members, 40% have 4 family members and

    remaining 20% have more than 4 family members.

    1.6 SWOT ANALYSIS

    SWOT analysis is the analysis of the internal and external factors, which have

    impact on the survival of any organization. Now lets make SWOT analysis

    for reliance Life Insurance Company Limited.

    STRENGTHS:

    1) Reliance Life Insurance Company Limited is the part of the

    Reliance Capital.

    2) The brand name is enough to sell the products easily.

    3) Private placement of Rs. 10,000 crs worth of securities with RBI by

    the government. Led to an improvement in market securities.

    4) Strong liquidity from FII was the major reason for the up move.

    5) Range of products

    6) Reliance has a long and strong history of solvency, financial

    stability.

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    WEAKNESSES:

    1) Newly established company, so people seems it risky.

    2) Lack of staff.

    3) Lack of advertisement, so most of the customers are not aware of

    the Reliance Life Insurance.

    OPPORTUNITY:

    1) There is a vast untapped market in India. The life insurance

    penetration in India is approximately 2.5%. So it has large

    potential.

    2) Intention of traditional products is to encourage long term,

    regular and disciplined savings to systematically build up atarget fund.

    3) The average insurance premium being collected by the company

    has been growing exponentially year on year.

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    THREATS:

    1) The main threat is from the other players who have grabbed

    approximately 15% of the market share.

    2) As the government has scrapped the rebate on the life insurance

    premium, the people who used to invest in life insurance for the

    sole motive of tax benefit may turn to other instrument

    CHAPTER 8

    CONCUSION

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    After the deep study of insurance sector of India, I can tell that this is

    the sector, which has most business opportunities perhaps in India.

    Insurance industry is one of the fastest sectors in India. Insurance

    sector has been growing by 25% to 30% and it is expected to increase

    by 50% in coming 5 years. After the opening up of the insurance

    sector, it has become much competitive and insurance awareness

    among people has increased.

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    As far as the comparison of Reliance Life Insurance and other players

    is concerned, there are both positive as well as negative impacts on

    both the sides.

    For Reliance Life Insurance, the negative aspect is that its market shareis low.

    For private players the negative aspect is that they have to fight with

    the public sector giant which is established player with a high brand

    value.

    But the positive impact is that the life insurance awareness has

    increased and the business of Reliance Life Insurance has increased.

    CHAPTER 9

    BIBLIOGRAPHY AND REFERENCES

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    www.reliancelife.com

    www.indiainfoline.com

    www.bimaonline.com

    www.google.com

    Life Time Magazine of Reliance Life Insurance

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    http://www.reliancelife.com/http://www.indiainfoline.com/http://www.bimaonline.com/http://www.google.com/http://www.reliancelife.com/http://www.indiainfoline.com/http://www.bimaonline.com/http://www.google.com/
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    ANNEXURE

    Questionnaire

    Survey by student of R.K.C.B.M.

    On

    Life Insurance

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    NAME: ___________________________________________

    Q.1 What is your main motive behind investing in life insurance?

    (a) Tax Benefit

    (b) Savings

    (c) Risk Cover

    (d) Return/Yield

    Q.2 Rank the above motives according to your preference

    MOTIVE OF

    INVESTMENT

    TAX BENEFIT SAVINGS RISK COVER RETURN/YIELD

    Preference

    1

    2

    3

    4

    Q.3 How do you decide about investing in life insurance?

    (a) On my own

    (b) family decision

    (c) Employer decides

    (d) as per the guidance of agent

    Q.4. Which life insurance policy would you prefer to buy?

    (a) Term Assurance

    (b) Whole Life

    (c) Endowment

    (d) Combination of Whole Life and Endowment

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    (e) Unit Linked

    Q.5 Would you prefer Reliance Life Insurance or LIC for buying the life

    insurance policy?

    (a) Reliance Life Insurance

    (b) LIC

    PERSONAL DETAILS

    1) Age

    (a) 18 to 30

    (b)31 to 50

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    (c) 51 to 65

    2) Occupation

    (a) Service

    (b) Business

    (c) Profession

    (d) Housewife

    (e) Retired

    3) Income

    (a) 50,000 to 1,00,000

    (b) 1,00,000 to 5,00,000

    (c) More than 5,00,000

    4) Family members

    (a) 2

    (b)3

    (c) 4