Edip ws latvia 14_may_politecnico

EDIP: European Design Innovation Platform

Marzia Mortati, Beatrice Villari Politecnico di Milano

Agenda 12.15 – 12.30 Design Policy in Europe 12.30 – 12.50 Examples of design policies 12.50 – 13.10 EDIP European Design Innovation Platform 13.10 – 13.45 Sharing Ideas! 13.45 – 14.00 Conclusions and future activities

design-‐driven

not designed

VS

Los Angeles Airport Prague Airport

Design Policy Context in EU

… & more to come?

2009: Political commitment at European level

2011: European Design Innovation Initiative

2012: Role of European Design Leadership Board

2013: Action-Plan for Design-Driven Innovation

2014: European Design Innovation Platform

Europe 2020 Flagship Initiative Innovation Union

EDII Initiative In line with the commitment taken in the Innovation Union, the European Commission has launched in 2011 the European Design Innovation Initiative (EDII) to exploit the full potential of design for innovation. The goal of the initiative is to: - raise the awareness of design as a driver of innovation in Europe - enhance its role as a key discipline to bring ideas to market transforming them into user-friendly and appealing products, processes or services by enterprises and public services in the EU.

DESIGN POLICY ACROSS EUROPE NOW

only few governments have developed clear national or regional strategies to include design in innovation

policies.

design has a fragmented role in innovation policies across EU.

Design Policy in Europe now

THE LEVELS OF DESIGN IN ENTERPRISES

DESIGN LADDER (Danish Design Centre, 2003)

(Ramlau & Melander, 2003)

STAGE 1 NO DESIGN Design plays no role in product development

STAGE 2 DESIGN AS STYLING Design is only relevant in terms of style

STAGE 3 DESIGN AS PROCESS Design is integral to the development process

STAGE 4 DESIGN AS STRATEGY Design is a key strategic means of encouraging innnovation

How to propose design programmes LEVEL 1 & LEVEL 2

› To develop the local design culture – through dissemination coming from local institutions, and speci!c training dedicated to enterprises/organizations or other stakeholders. › To develop the competences linked to products/services/strategy development through design – through small projects that combine designers and enterprises, or insert designers in other contexts as mentors.

› Pilot projects including design in new areas – for example through involving expert institutions that can guide the activity (such as universities and design councils) › Projects to mentor and coach local organizations – for example to raise awareness around speci!c characteristics of design, like graphic qualities and coordinated image, or to introduce a product/service designer in the technical team of the company.


› New innovation projects to combine multi-disciplinary competences › Projects to experiment around the launch of new product/service systems › Projects to experiment and regenerate the customer experience


DEA – Design e Artigianato

Institutions involved: Provincia Autonoma di Trento, CEII Trentino, Politecnico di Milano – DESIGN dep.

DEA aims at developing new products, services, and communication in local craft companies through the collaboration between young designers and enterprises.

The design policy initiative


Edi$on Ideas Companies Involved

Designer applica$on

Projects

Ed 01 09/10 27 9 105 5

Ed 02 10/11 13 70 60 10

Ed 03 11/12 20 13 143 8

Duration: 10 months Total Annual Budget: 200.000 €

DEA – Design e Artigianato The process of activation of the initiative


Seminars for companies – to introduce entrepreneurs to the main capabilities of design. Design Audit – to get to know companies and to orient the development of projects. Match company / designer – to create a direct relationship and sustain knowledge exchange. Support of the university to the development of projects – the university has been the connector and facilitator of the initiative

Few interesting activities

Designing Demand Design Council UK

Designing Demand sets out to improve the performance of UK businesses by helping them to use design as a key driver of growth and competitiveness. The programme’s overarching objective is to embed effective processes for the management of design in SMEs and also specifically in technology start-ups.

Designing Demand The process of activation of the initiative

Designing Demand The objectives of the initiative

Designing Demand The main characteristics of the initiative

1. Design Council – the precense of an institution has been a quality assurance 2. Demand-led – consulting services have been highly personalised, and guided by expert Design Associates 3. Design Associates – expert consultants have coached businesses aer following their own training (Business Advisors and Designers Workshops). 4. Assistance to businesses – services to businesses have been delivered according to their level of expertise.

Designing Demand e mix of people involved, enterprises, and tools has been one of the main advantages of the programme.

The main characteristics of the initiative

White Logistics and Storage Rebrand

Design Bulldozer Estonia’s Design Action Plan - 2012

Design Bulldozer is the pilot initiative of the national programme on design in Estonia. It has selected 10 enterprises to work with 10 design managers for 20 months to develop new products and services.

Institutions involved: Estonian Design Centre, Ministry of Economy and Communications, Enterprise Estonia

Design Bulldozer The objectives of the initiative

1. To improve the competitiveness of Estonian companies through design 2. To increase the strategic use of design in national companies 3. To encourage the development of a national market for design services 4. To increase the export capacity of Estonian companies

1. COMPANY IDENTITY To shi the company from pure cra to more structure through introduction of: - Control of the chain of production, from raw material to marketing - Local production - Constant development of new products - Constant control of the process of product development

Design Bulldozer The design Audit - Alpaka

TYPES OF PRODUCTS


WHAT TO IMPROVE THROUGH DESIGN


ACTION PLAN THROUGH BULLDOZER


Design Bulldozer The design Audit - Alpaka ACTION PLAN THROUGH BULLDOZER

www.designpolicy.eu

DeEP | Design in European Policy

ACTION PLAN FOR DESIGN-DRIVEN INNOVATION

Action Plan for Design-Driven Innovation

Aims to accelerate the take-up of design in innovation policy, with 3 strategic areas for action: •  Promoting understanding of design's

impact on innovation

•  Promoting design-driven innovation in industries to strengthen Europe's competitiveness

•  Promoting the adoption of design to drive renewal in the public sector

Delivering the Action Plan: EDIP The European Design Innovation Platform is one of the key mechanisms for delivering the vision of the Action Plan. It will deliver: •  A web-based platform to support peer-learning,

networking and partnerships •  A programme of engagement…

—  Advocating design-driven innovation to policy-makers —  Supporting the design capabilities in enterprises —  Supporting the design capabilities in the public sector

The EDIP concept

EDIP’s vision is to connect and raise awareness across the EU, of the potential of design to drive innovation in business and the public sector.

The EDIP consortium Consortium Lead: Design Council, UK Work Package Leads: Lancaster University, UK Birmingham City University, UK Politecnico di Milano, Italy Danish Design Centre, Denmark Nesta, UK

Supporting Partners: KEPA, Greece Invest Northern Ireland, UK Estonian Design Centre, Estonia ARC Fund, Bulgaria Luxinnovation, Luxembourg La 27e Region, France dSola, Slovenia Dissemination Partner: European Network of Living Labs

Register your interest at www.designpla=orm.eu © Eric Fischer (Creative Commons)

The vision for the Platform Not just information, and not a library. Enable users to:

•  Explore design and innovation knowledge •  Find peer support, and make contacts •  Connect existing projects on design & innovation •  Benefit from an international knowledge base that will

grow to become the first place to go…

WP1 Information & Web Platform (Design Council, UK) Design, build and maintain a web platform to showcase best practice & enable connections

WP0 Coordination & Management (Design Council, UK) Manage the consortium and ensure delivery and robust risk management

EDIP Work Packages Overview

WP2 Knowledge Integration (Lancaster Uni & Birmingham City Uni, UK) Select best content for web platform, support partners to add new content

WP6 Design Leadership (Design Council, UK with Dsola) Engagement of design leaders

WP3 Engaging Policy-makers (Polimi, IT with ARC & LUX) Engagement of policymakers

WP5 Engaging the public sector (NESTA, UK with EDC & LR27) Engagement of public administrators

WP4 Engaging enterprises (Dansk Design Centre, DK with Invest NI & KEPA) Engagement of enterprises

WP7 Dissemination & Advocacy (Design Council, UK with ENoLL) Raise awareness of the platform via EU networks and by reaching out to key organisations

WP3: Engaging Policy-makers •  Create an online Policy Forum. •  Produce 10 case studies of design-driven policy. •  Collate key resources on design-driven policy in an online repository. •  Develop recommendations to help policy-makers self-assess design policies. •  Host 8 advocacy and immersion events for policymakers. •  Engage many policy-makers in these events across Europe

SHARING IDEAS!

Design Personas. Please, help us understand the Latvian system of policies and design?

Understanding users

Design Personas. How it works: It is not a questionnaire, it is a tool to create and share users profiles.

Understanding users

Please, Share with us what you already know to make it visible for external people

Understanding users

What is the level of understanding of Design as tool/lever for innovation and growth ?

What about Design in Your contexts

What will people use the information/service for ?

What kind of information do YOU need

How should we present the Information ?

What kind of ‘language’

What frustrations do people have with current resources on design / design policies ?

What about the lack of information

If the European Forum could do just one thing to support YOUR INSTITUTION, what would it be ?

What about the lack of information

Which actors/organizations/networks are crucial in Your country for design policy (making, promoting, evaluating) ?

What about Design in Your contexts

What do people want from an European Forum on Design Policies ?

Bulding a place for design discussion

Thank you!

Marzia Mortati – Politecnico di Milano [email protected]

Beatrice Villari – Politecnico di Milano [email protected]

www.designplatform.eu

Edip ws latvia 14_may_politecnico

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Transcript of Edip ws latvia 14_may_politecnico