Edinburgh TV Festival - We still need to talk about commissioning
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SPA Future Thinking is research partner for GEITF 2014 and works with a range of media clients utilising a range of bespoke research tools. Our knowledge of media and marcomms extends from brand proposition and development, campaign evaluation and effectiveness of broadcast sponsorship; to researching all forms of today’s media. To find out more about our expertise in researching the broadcast and media industry please contact a member of our media team. E: [email protected] T: +44(0)20 7843 9777 www.spafuturethinking.com innovation intelligence inspiration THE WHOLE COMMISSIONING PROCESS WE STILL NEED TO TALK ABOUT COMMISSIONING SPA Future Thinking gained feedback from 83 independent production companies who were given the opportunity to talk frankly about their views on getting work commissioned; from securing a meeting, to production, funding and terms of trade. After last year’s survey and festival session, which prompted real changes at a number of broadcasters, GEITF and Broadcast returned to the subject of commissioning and indie relations. 81% 75% 77% 65% 72% 35% 71% 49% 53% 18% 52% 30% 37% 18% 36% 8% Pitched and/or sent/discussed programme proposals with Supplied BBC, Channel 4 and ITV are the main broadcaster indie’s have supplied this year 1998 63% Male 55% Aged 45+ 77% Industry for 16 yrs+ 51% CEO/MD RESPONDENT PROFILE ITV achieve the highest ratings for being excellent to deal with over the whole commissioning process Scored 8 or more out of 10 Scored 5 or less out of 10 RATING OF BROADCASTERS YOU DEAL WITH ON WHOLE COMMISSIONING PROCESS Concerns exist around the BBC commissioning process with 44% believing it has become worse over the last 12 months CHANGE IN COMMISSIONING PROCESS OVER THE LAST 12 MONTHS Better Worse BROADCASTERS COULD MAKE LIFE EASIER QUICKER RESPONSES, DECISIONS AND GETTING FEEDBACK COULD HELP REDUCE FRUSTRATION IN INDIES LIVES... ITV - passion! Stop playing safe / second guessing. Channel 4 - loosen up! Take proper risks Clear answers, honest and speedy feedback LISTEN! And answer emails quicker. No isn’t a great answer, but at least it’s an answer Cheer up, trust us more, and think out of the box By making it a collaborative process - not ‘them’ and ‘us’. We all want to find the next hit show Let the commissioning editors do the commissioning rather than having to go to a channel control TO MEET OR NOT TO MEET, THAT IS THE QUESTION % who have had a meeting unreasonably rescheduled by a Commissioning Executive TWO THIRDS HAVE HAD A MEETING UNREASONABLY RESCHEDULED IN THE LAST 12 MONTHS, WITH THE BBC AND CHANNEL 4 THE MAIN OFFENDERS 69% 56% 19% 17% 8% 4% 4% 2% 33% 28% 16% 14% 25% 22% 20% 26% % who rate broadcasters poorly for politeness and respectfulness in meetings (5 or less out of 10) THE TROUBLE WITH PRODUCTION IS... 2 IN 3 HAVE BEEN ENCOURAGED TO START PRODUCTION ON A COMMISSION WITHOUT OFFICIAL SIGN OFF, OR HAVE OVERSPENT DUE TO NOT HAVING CLEAR EDITORIAL INSTRUCTIONS - CHANNEL 4 AND THE BBC ARE THE MAIN OFFENDERS 64% 67% 46% 46% 26% 14% 20% 14% 16% 14% 14% 5% 10% 7% 6% 0% Encouraged to start production without official green light Overspent due to unclear editorial instruction SETTING APPROPRIATE BUDGETS CHANNEL 4 IS THE TOP BROADCASTER FOR SETTING APPROPRIATE BUDGET LEVELS; WHILE CHANNEL 5 AND THE BBC SEEN AS THE WORST Good Bad 66% FEEL MUCH MORE THREATENED BY IN HOUSE PRODUCTION AT ITV THAN THEY DID A YEAR AGO Less threatened More threatened 66% 5% 40% 13% 36% 3% 26% 6% 18% 4% 9% 4% 6% - - 2% FAIR DEAL OR RAW DEAL WHEN IT COMES TO TERMS OF TRADING, WHO DO THE INDEPENDENT’S CONSIDER IS THE FAIREST TO DEAL WITH? 46% 24% 33% 13% 36% 13% 31% 14% 17% 49% 16% 20% 10% 26% 7% 53% 13% 44% 23% 27% 27% 39% 34% 19% 36% 18% 18% 16% 26% 15% 16% 3% 36% 30% 13% 2% 25% 41% 36% 25% 21% 11% 10% 6% 26% 45% 23% 38% 49% 55% 61% 58% Whilst most broadcasters are viewed as polite and respectful in meetings, 1 in 3 rate the BBC poorly
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This year SPA Future Thinking were proud to be the research partner for The Guardian Edinburgh International Television Festival, running a study to understand the subject of commissioning and indie relations. Research findings and outputs can be found here http://www.spafuturethinking.com/geitf The results of our three surveys were revealed in two lively sessions at the Festival, How To Be A Better Indie and We Still Need to Talk About Commissioning. If you were lucky enough to attend the Festival then we hope you enjoyed these sessions; if not, then here's your chance to review the results in infographic format. We still need to talk about commissioning: Speaking to independent production companies about their views on getting work commissioned; from securing a meeting, to production, funding and terms of trade. Commissioner Survey: Understanding how commissioners work with independent production companies and how well the independent sector serves broadcasters. Freelancer Survey: Capturing freelancers’ experiences of working in the TV industry; including how they think the industry is changing and exactly what the current issues are. Here at SPA Future Thinking we work with a range of media clients, utilising a range of bespoke research tools. Our knowledge of media and marcomms extends from brand proposition and development, campaign evaluation, effectiveness of broadcast sponsorship; to researching all forms of today’s media. For more information on SPA Future Thinking and its role in researching the broadcast and media industry please contact, Suzy Aronstam - Head of Media, Marcomms and Technology on +44 (0) 20 7843 9777
Transcript of Edinburgh TV Festival - We still need to talk about commissioning
SPA Future Thinking is research partner for GEITF 2014 and works with a range of media clients utilising a range of bespoke research tools. Our knowledge of media and marcomms extends from brand proposition and development, campaign evaluation and effectiveness of broadcast sponsorship; to researching all forms of today’s media.
To find out more about our expertise in researching the broadcast and media industry please contact a member of our media team.
E: [email protected] T: +44(0)20 7843 9777
www.spafuturethinking.com innovation intelligence inspiration
THE WHOLE COMMISSIONING PROCESS
WE STILL NEED TO TALKABOUT COMMISSIONING
SPA Future Thinking gained feedback from 83 independent production companies who were given the opportunity to talk frankly about their views on getting work commissioned; from securing a meeting, to production, funding and terms of trade.
After last year’s survey and festival session, which prompted real changes at a number of broadcasters, GEITF and Broadcast returned to the subject of commissioning and indie relations.
81%
75%
77%
65%
72%
35%
71%
49%
53%
18%
52%
30%
37%
18%
36% 8%
Pitched and/or sent/discussed programme proposals with
Supplied
BBC, Channel 4 and ITV are the main
broadcaster indie’s have supplied this year
1998
63%Male
55%Aged 45+
77%Industry for
16 yrs+
51%CEO/MD
RESPONDENT PROFILE
ITV achieve the highest ratings for
being excellent to deal with over the whole
commissioning process
Scored 8 or more out of 10
Scored 5 or less out of 10
RATING OF BROADCASTERS YOU DEAL WITH ON WHOLE COMMISSIONING PROCESS
Concerns exist around the BBC commissioning
process with 44% believing it has become worse over the last 12
months
CHANGE IN COMMISSIONING PROCESS OVER THE LAST 12 MONTHS
Better
Worse
BROADCASTERS COULD MAKE LIFE EASIER
QUICKER RESPONSES, DECISIONS AND GETTING FEEDBACK COULD HELP REDUCE FRUSTRATION IN INDIES LIVES...
ITV - passion! Stop playing safe / second guessing.
Channel 4 - loosen up! Take proper risks
Clear answers, honest and
speedy feedback
LISTEN! And answer emails quicker. No isn’t a great answer, but at
least it’s an answer
Cheer up, trust us more, and think out of the box
By making it a collaborative process - not ‘them’ and ‘us’. We all want to find the next hit show
Let the commissioning editors do the commissioning rather than having to go to a
channel control
TO MEET OR NOT TO MEET, THAT IS THE QUESTION
% who have had a meeting unreasonably rescheduled by a Commissioning Executive
TWO THIRDS HAVE HAD A MEETING UNREASONABLY
RESCHEDULED IN THE LAST 12 MONTHS, WITH THE BBC AND CHANNEL 4 THE MAIN OFFENDERS
69% 56% 19% 17% 8% 4% 4% 2%
33% 28% 16% 14% 25% 22% 20% 26%
% who rate broadcasters poorly for politeness and respectfulness in meetings (5 or less out of 10)
THE TROUBLE WITH PRODUCTION IS...2 IN 3 HAVE BEEN ENCOURAGED TO START PRODUCTION ON A COMMISSION WITHOUT OFFICIAL SIGN OFF, OR HAVE OVERSPENT DUE TO NOT HAVING CLEAR EDITORIAL INSTRUCTIONS - CHANNEL 4 AND THE BBC ARE THE MAIN OFFENDERS
64% 67%
46% 46%
26% 14%
20% 14%
16% 14%
14% 5%
10% 7%
6% 0%
Encouraged to start production without official green light
Overspent due to unclear editorial instruction
SETTING APPROPRIATE BUDGETS
CHANNEL 4 IS THE TOP BROADCASTER FOR SETTING APPROPRIATE BUDGET LEVELS; WHILE CHANNEL 5 AND THE BBC SEEN AS THE WORST
Good
Bad
66% FEEL MUCH MORE THREATENED BY IN HOUSE PRODUCTION AT ITV THAN THEY DID A YEAR AGO
Less threatened
More threatened
66%
5%
40%
13%
36%
3%
26%
6%
18%
4%
9%
4%
6%
-
-
2%
FAIR DEAL OR RAW DEAL
WHEN IT COMES TO TERMS OF TRADING, WHO DO THE INDEPENDENT’S CONSIDER IS THE FAIREST TO DEAL WITH?
46%
24%
33%
13%
36%
13%
31%
14%
17%
49%
16%
20%
10%
26%
7%
53%
13%
44%
23%
27%
27%
39%
34%
19%
36%
18%
18%
16%
26%
15%
16%
3%
36% 30% 13% 2%
25%
41%
36% 25%
21% 11% 10% 6%
26% 45%
23%
38%
49% 55% 61% 58%
Whilst most broadcasters are
viewed as polite and respectful in meetings,
1 in 3 rate the BBC poorly
