Edge Media Pack

media pack 2012/13

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multi-platfOrm tOuchpOints

total gloBal Brand reach320,597

287,579 gloBal uniQue users

700+ live JoBs

24,443 print aBc

8,500+ ipad app downloads

39,366 social media reach

41,737 gloBal moBile uniQue users

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part Of future’s games family

source: aBc Jan–dec 2011. comscore digital analytiX June 2012 – eXcludes social media/golden Joystick

total gloBal portfolio reachOver 13.2 milliOn

over 2 milliOn votes

over 12.8 milliOn gloBal uniQue users

social media footprint 900,000+over 3.9 milliOn views

cvg gamesradar nintendo gamer official playstation official nintendo pc gamer edge official XBoX 360

source: aBc Jan–dec 2011. comscore digital analytiX June 2012 – eXcludes social media/golden Joystick

over 2 milliOnvotes

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abOut edge

since its launch in 1993, Edge has been serving a distinctive, award-winning brand of videogame insight and opinion to committed gamers, game industry professionals and creative leaders. today it reaches new audiences in new ways via its redesigned website and its dedicated ipad edition, which enhances the brand’s renowned editorial through animation, audio and interactive features.

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the audience

the gameraged 31

95% male

70% work full time (gB average: 37%)

£23,740 average personal income (gB average: £18,899)

spend 23 hours gaming per week

Bought 28 games in the past 12 months

aged 32

97% male

61% work in gloBal games development

£29,714 average personal income (gB average: £26,611)

the professional

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the audience – lifestyle habits

leads a Busy social life

heavy consumer of technology

spend 7.1 hours watching films per week

39% go to the cinema once per month or more (gB average: 14%)

spend £13 per month on dvds(gB average: £3)

38% attend gigs/festivals (gB average: 31%)

spend £44 per month on eating out and £32 on alcohol

21% own a tablet, with 18% planning to buy one in the next 12 months (gB average: 14% own a tablet)

72% own a smartphone with 11% planning to buy one in the next 12 months (gB average: 45% own a smartphone)

66% are interested in gadgets/new technology (gB average: 30%)

spend 8.3 hours watching tv per week

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magaZine and Website

Edge was fi rst published in 1993. since launch, it was won the mcv award for Best magazine team and six magazine of the year awards from indin and the games media awards. following its recent redesign, it now provides an even more sophisticated package of gaming insight to its dedicated readership.

Edge’s website works hand in hand with the print publication, complementing its coverage with up-to-the-minute news and industry insight delivered to a large, international audience of industry professionals and gaming enthusiasts.

with channels dedicated to news, reviews, features, opinions, jobs, videos and advice for getting started in the game industry, the new site is a rich resource for anyone with an interest in the fast-moving, ever-evolving world of interactive entertainment.

24,443 aBc

258,011 gloBal uniQue users(+20.6% YOY)

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interactive ipad editiOn

in June 2012, Edge launched as a fully interactive ipad edition featuring interactive pages, fullscreen video and exclusive extra content.

this interactive edition is fully optimised for the retina display of the new ipad to deliver razor-sharp image quality, offering a hugely upgraded experience for consumers of Edge’s digitial editions and resulting in a stream of fi ve-star reviews from its readership.

Edge’s publisher, richard keith, says: “with its award-winning brand of videogame insight and opinion, Edge is a perfect fi t for the ipad and we are delighted to launch. this is an extremely exciting opportunity for Edge – not only does it offer higher levels of engagement for our readers, but it also opens up possibilities for advertisers.”

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the coverwrap featured a fully interactive advertisment which appeared immediately before the front cover page of the interactive Edge ipad edition. the video culminated with a link to the trailer.

in addition to this ipad activity, square enix also benefi ted from a one-week homepage takeover on Edge’s website, along with the fi rst ever inside front cover douple-page spread in the magazine.

square enix also placed three advertisements throughout the ipad edition, each containing promo trailers and preorder hotspots.

ipad app – sQuare eniX takeOver

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magazine Ratedouble-page spread £6,650full page £3,500

website Rateleaderboard £17 cpmfull-width leaderboard £17 cpmskyscraper £16 cpmmpu £17 cpmsite reskins (skies, leaderboards & mpus) £55 cpmdaily newsletter – mpu slot £750 five-day takeover Website recruitment ads Rate Tenancy fixed buttons £250 30 daysBanner £300 7 daysskyscraper £300 7 daysmpu £350 7 daysJob post with logo in listings £300 30 daysfeatured recruiters £450 7 dayspremium jobs £500 30 daysfeatured job £575 30 days

advertising rates

ContactJas Raiadvertising sales manager +44 (0)207 042 4219 [email protected]

Rate£15,000

£10,000

£1,950

£1,450

£1,250

Creative solutions for advertorials, tip-ons, unusual sizes, covermounts, sponsorships, sampling, database marketing, article reprints & hi-res pdfs – prices available on request. please note there is a three-month cancellation period for all bookings.

iPadfully interactive cover wrap 3x interactive advertisement (weblink, hotspot and video)

‘inside front cover’ dps in magazine

fully interactive cover wrap1x interactive advertisement (weblink, hotspot and video)

‘inside front cover’ dps in magazine

1x advertisement with weblink + pre-order hotspot + video + special effects

1x advertisement with weblink + pre-order hotspot + video

1x advertisement with weblink

Magazine inserts Bound-in up to 20g £72loose up to 25g £56

Rate per thousand

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magazine website recruitment ads

Recruitment ads

iPad

Leaderboard728x90 or 728x300gif – 50kB, flash – 30kB

Banner728x90 or 728x300gif – 50kB

Full-width leaderboard970x60 or 970x90gif – 50kB, flash – 30kB

Skyscraper160x600 or 300x600gif – 50kB

Skyscraper160x600 or 300x600gif – 50kB

Job post with logo in listings120x60gif – 50kB

Fixed buttons145x100gif – 50kB

MPU300x250 or 400x400gif – 20kB, flash – 30kB

MPU300x250 or 400x400gif – 50kB

Featured recruiters120x60gif – 50kB

Full page1536x2008ads for the ipad edition to be supplied as rgB png files.

Double-page spread

Type Trim Bleed380x245 400x265 406x271

Full page


Half-pagehorizontal


Half-pagevertical


Quarterpage


Site reskin1600x1200gif – 100k

advertising specs

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Edge Media Pack

Documents

Transcript of Edge Media Pack