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How we collect and process Single Source data in Indonesia.

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About Roy Morgan Research Single Source Flow Chart

Roy Morgan Research is the largest and longest established Australianmarket research company, with over seventy years of experience in the conductof market research. We are an independent wholly Australian owned company.Established by Roy Morgan in 1941, the organisation is a household name linked to professional, high quality, consultancy orientated market research in media, finance and other industries. Roy Morgan Research has conducted the National Readership Survey in Australia since 1974.

In 1988 Roy Morgan Research embarked on a program of internationalexpansion with a view to making Single Source a leading global source of relevantquality information. Roy Morgan Research’s reputation has been founded on it’s ability to provide consistency, quality and continuity in its service to all clients.

In 2005 Roy Morgan Single Source was introduced in Indonesia.

A commitment to quality service is fundamental to the way we do research. This commitment occurs at every stage of the research process. Roy Morgan adheres to The Code of Professional Behaviour of ESOMAR.

How we obtain and interpret our information for Indonesia.

Door to door interviewing is conducted on weeknights and weekends. SCM’s are left withrespondents (or an adequately literate member of the family prepared to assist the respondent).SCM is picked up approximately oneweek later at an agreed date and time.

Responses

At this point completed ES and SCM’s are returned to Jakarta for Data Capture, where they aregraded, scanned and operator verified.

Data Capture

Data cleaning, processing and weighting takes place at this stage in Melbourne. Here we build Single Source databases for ASTEROID. We then distribute ASTEROID databases to the Jakarta office.

Data Analysis

This phase involves the design and production of what we call weekly Establishment Surveys (ES)which are Interviewer administered door to door.Also, at this stage we produce monthlySelf-Completion Materials (SCM).

Questionnaire Design

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The areas we cover when creating the Sampling PlanHow Roy Morgan collates and interprets data Processing

Sample Size

Coverage

Schedule/Timing

Household

Sampling

Weighting

Incentives

• n=26,000 per year • n=2,165 per month • Continuous

• 17 Provinces• 22 top cities • 22 other urban centres and rural areas• Covering around 90% of the population aged 14+

• Weekly • 48 weeks per year (4 quarters x 12 weeks)• 2 visits per interview, 1 week apart

• Indonesian residents in private households (excluding servants and visitors) aged 14+• A single respondent selection within each household based on random selection criteria (levels of quotas apply to ensure age and gender equality and the inclusion of less educated minorities).• Household selection follows strict protocols (including direction of household selection, skip intervals and necessary call backs).

• In urban areas, each city/town is divided into municipalities (Kotamadya) and Kelurahans are randomly selected within each municipality dependent on sample size for each city/town. Within each selected Kelurahan a number of RT’s (Rumah Tangga (Household)) are randomly selected, on an interval basis, dependent on the sample size required.• Rural Kelurahans are selected at least 50 kilometres outside the Top Twenty Two cities, and an appropriate distance from the 22 other urban centres, to ensure representation of rural communities. Within each selected Kelurahan a number of RT’s are randomly selected, on an interval basis, dependent on the sample size required.

• Quarterly by: - Geography - Age - Sex - Education - Household size

• Non-monetary incentives are provided to the respondents on completion of the survey and pick-up of SCM Booklet 2.

Recruitment/Establishment

Survey

Interviewers

Printing andDispatch

Return Procedure

Data Capture

Data Processing

• Booklet 1 includes an administered section and a self-completion section.• Booklet 2 is self-completed by the respondent.

• Interviewers are experienced and fully trained and briefed. • All field work is conducted under the direction of field supervisors, and• 40% of interviews are witnessed or back-checked.

• Booklets are printed in Jakarta and dispatched from the field office.• Version control and inventory systems exist to ensure correct material is dispatched to ensure required field coverage.

• A pre-arranged visit is made for the interviewer to return to pick up and audit Booklet 2 after the respondent has completed it.• Unique identifying barcode recorded on return.

• Jakarta• Stringent quality checks & balances throughout scanning process. • Utilise ReadSoft’s Eyes & Hands data capture software. • 3 x Kodak i780 scanners.• Data Capture - Mark fields 96% of all fields (100% accurate after verification). - Numeric fields 3% of all fields (99% accurate after verification). - Alpha fields 1% of all fields (98% accurate after verification).• On screen operator verification.• All pages stored in image storage system (Alchemy).• Any data of concern can be traced to the area and interviewer for clarification.

• Melbourne, Australia. • Logical edit checks on the data.• Data cleaning according to documented procedures.• Questionnaire images examined to resolve data inconsistencies.• Data projected according to latest Indonesian estimates.• Results validated against known industry population estimates.• ASTEROID database delivery allows easy data retrieval.

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The most extensive, inter-related Survey ContentRoy Morgan Single Source Results and Comparisons

FACT SHEET 3: SURVEY CONTENTFACT SHEET 3: SURVEY CONTENT

Establishment Survey and Self-Completion Material

• Activities and Interests• Attitudes and Lifestyles • Bank Accounts • Business Decisions• Cinema Attendance• Country of Manufacture • Credit Cards • Demographics• Direct Investments & Investment Funds • Financial Institutions• Food Purchases/Consumption• Games Consoles• Holidays and Travel• Household Items / Appliances• Household Products Bought • Insurance• Internet Behaviour and Preferences• Job Satisfaction • Loans • Managed Funds • Magazine Readership • Media Most Useful• Media Preference by Daypart • Media Usage • Motor Vehicles

• Newspaper Readership• Non-Alcoholic Beverages • Online Spending • Payment Methods • Pensions• Personal Products • Radio Diary • Radio Listening • Roy Morgan Values Segments* • Retail – Non-food Purchasing • Sectional Reading• Shares• Shopping Centres• Smoking• Sporting Participation • Supermarkets • Take Away Food• Telecommunications• Time Spent on Activities• TV Attention Level• TV Diary • TV Program Involvement • TV Viewing• Website Visitation

* Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network

Comparative Statistics External Data Source (All People Unless Otherwise Stated)

Roy Morgan Single Source Survey

(People Aged 14+Unless Otherwise Stated)

Labour Force (Number of Employed persons)

94 million(Aged 15+)National Labour Force SurveyBPS Statistics Indonesia August 2013

96 million (Aged 15+) 12 months to June 2014

Labour Force Participation Rate

67%(Aged 15+)National Labour Force SurveyBPS Statistics Indonesia August 2013

65% (Aged 15+) 12 months to June 2014

Number of People Attending School

14.6 million(Aged 15+)National Labour Force SurveyBPS Statistics Indonesia August 2013

14.5 million (Aged 16+) 12 months to June 2014

Households with a Mobile Phone

83.5%National Socio-Economic SurveyBPS Statistics Indonesia 2012

83.9% 12 months to June 2014

Households with a Fixed Telephone

6.3%National Socio-Economic SurveyBPS Statistics Indonesia 2012

6.2% 12 months to December 2013

Households with a Desktop computer

6.4%National Socio-Economic SurveyBPS Statistics Indonesia 2012

6.6%12 months to June 2014

Number of Bank Rakyat Indonesia (BRI Customers)

42 million customersBRI 2013

41.7 million customers (transaction accounts) 12 months to June 2014

Number of Bank Rakyat Indonesia (BRI Accounts)

48 million deposit accountsBRI annual report 2013

47 million transaction accounts 12 months to June 2014

Smoking IncidenceAdult Men - 67% Adult Women - 5%Global Adult Tobacco SurveyWorld Health Organization 2011

Adult Men - 65% Adult Women - 2% Quarter to June 2014

Number of RegisteredMotorcycles

69.0 millionBPS Statistics Indonesia 2013

65.4 million Quarter to June 2014

Number of Domestic AirTravellers

2.3 millionBPS Statistics IndonesiaDecember 2013

2.3 millionQuarter to June 2014

Presidential Election 2014(% of electors 17+)

H. Prabowo Subianto 46.85%Ir. H. Joko Widodo 53.15% 2014 Presidential election official results

H. Prabowo Subianto 48% Ir. H. Joko Widodo 52% Morgan Poll June 2014Finding No. 5666

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