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Intercultural Trade Communications

Transcript of Eddy Sumars presentation

  • Intercultural Trade Communication March 16, 2010 Arrowhead Credit union San Bernardino, California Copyright Eddy A. Sumar 2009
  • A Cultural Journey By Eddy A. Sumar, MBA, CCE, CICE Copyright Eddy A. Sumar 2009 ERS Consulting Services In Collaboration with The County of San Bernardino Economic Development Agency & CITD Presents
  • A Global Village
  • The World is Global Trade agreements International trade Multinational corporations The privatization of state enterprises The ability to locate business, particularly manufacturing, wherever the cost is lowest The ability to execute financial transactions instantaneously on a global basis The ability of information and communication technology to transcend time and distance Business is Global
  • Have a global mindset! Understand the world Understand Self Think Global and Act Local Think Local and Act Global Understand Culture Understand People Globalization cries out:
  • Cross-cultural competence is no longer an option It is survival
      • Roots [Content & Context]
      • Risks
      • Rewards
    Understanding Culture = Survival Survival = Harnessing R3 R3
      • Definition
      • Awareness
      • Competence
      • Choice of Behavior
    Understanding Culture is the road to Cultural Intelligence & Business Success
  • Cultural intelligence Cultural intelligence is the capability to deal effectively with people from different cultural backgrounds Cultural intelligence is not difficult to understand but it is difficult to put into practice on an ongoing basis
  • Three Components of Cultural intelligence
    • Knowledge of culture: [ Definition ]
      • what culture is
      • how culture affects human behavior
      • how cultures vary
    • Awareness:
      • being aware of our own assumptions, ideas, words, and behavior
      • being aware of other persons assumptions, ideas, words, and behavior
      • using all the senses in perceiving situations
      • viewing situations from several perspectives
    • Behavioral skills : [ Competence & Choice ]
      • choosing and displaying the appropriate behavior for each particular intercultural situation
  • Define Culture
  • Culture is The collective programming of the mind which distinguishes the members of one group or category of people from another. Geert Hofstede The customs, beliefs, art and all other products of human thought, made by a particular group of people at a particular time. Richard D. Lewis Beliefs, norms, and attitudes that are used to guide our behaviors and to solve human problems. Guo-Ming Chen, William Starosta
  • Culture is: The way we dress The way we communicate (verbal and non-verbal) The way we relate to others and authority Our outlook and attitude toward life Our perception of self and role in society Our perception of time Our space perception The way we learn and study A way of life
  • Culture is below the surface Culture hides more than what it reveals, and strangely enough, what it hides, it hides most effectively from its own participants. Edward Hall
  • Culture is like an iceberg: only a part of it is seen; all the rest is hidden under the water
  • Behaviors Values Customs Beliefs Assumptions Myths & Legends Roots Perceptions Folklore & History
  • Layers of cultures A national level A regional level A generation level A gender level A social class level Organizational or corporate level A personal level
      • History
      • Religion
      • Tradition
      • Customs
      • Values
      • Beliefs
      • Art
      • Literature ( Sayings, & Proverbs )
    Understanding Culture Searching the Roots
  • Understanding Culture Avoiding the Risks
      • Alienation
      • Culture shock
      • Conflict
      • Confrontation
      • Loss of face
      • Loss of business
      • Loss of credibility
  • Understanding Culture Enjoying the Rewards
      • Increased market share
      • Higher sales and profitability
      • Enhanced cash flow
      • Diversified portfolio
      • Truly global presence
      • Ability to compete
      • Improved relationships
      • Enhanced loyalty
      • Understand the Values of your own Culture
      • Consider your assumptions
    Understanding Culture Start from the Home Front
      • Understand the Values of American Culture
      • What Japanese say [Elashmawi & Harris]
      • Personal life
      • Wealth
      • Fairness
      • One answer
      • Family
      • Liberty
      • Materials
      • Education
      • Time
      • Success
      • Dreams
      • Freedom
      • Directness
      • Money
      • Reasons
      • Religion
      • Power
    Understanding Culture Start from the Home Front
  • Understanding Culture Start from the Home Front
      • Understand the Values of American Culture
      • What Malaysians say [Elashmawi & Harris]
      • Success
      • Power
      • Adherence
      • Material Possessions
      • Openness
      • Profit
      • Individualism
      • Time
      • Commitments
      • Money
      • Aggression
      • Innovation
      • Progress
  • Understanding Culture Start from the Home Front
      • Understand the Values of American Culture
      • Cultural contrasts in value [Elashmawi & Harris]
      • Freedom/Independence
      • Self-reliance
      • Equality
      • Individualism/privacy
      • Competition
      • Efficiency
      • Time
      • Directness
      • Openness
      • Aggressiveness
      • Informality
      • Future-orientation
      • Risk-taking
      • Creativity
      • Winning
      • Money
      • How do we conduct business?
      • How do we establish business relationships?
      • What are our expectations of the other person?
      • What does it take to establish trust and respect?