edcom Annual Report 2014-2015

european institute for commercial communications educationedcom..

We can look back at the past year

edcomAnnual Report2014–2015

with a strong sense of achievement.

Table of contents

3

WelcomeWelcome messages

4–5

Who we areIntroducing edcom, the President and Board, its members and the benefits of an edcom membership

6–7

Our year in numbersAn overview of this year’s projects, new members, meetings and social media figures

8

EventsA calendar of this year’s events

9

In the spotlightArnoud Versluis and Dr Mădălina Moraru

10–11

Summer SchoolIntroducing the Summer School and an overview of this year’s edition

12

Ad Venture An overview of the competition, finalists and winners

13

Thesis CompetitionIntroducing the Thesis Competition and an overview of the winners of this year’s edition

14

Also in edcomAn overview of other edcom projects and events that took place during the past year

15

Towards 2016A calendar of next year’s edcom projects and events

2 edcom Annual Report 2014–2015

«Looking back on the past two years as edcom’s President, I

am happy that, together with our stakeholders, we have begun

the evolution of the edcom brand as a central educational

body in our industry. What started as an academic network

focused on its membership, is becoming a unique entity

within Europe’s commercial communications community. I

have enjoyed and learnt enormously from my involvement,

and I wish Gresi Sanje the best of luck in further improving

edcom’s educational standards within our industry.»

«Following in Frances’ footsteps, I believe we need to set the

direction towards further developing edcom’s uniqueness, in

addition to increasing collaborative initiatives to expand the

network’s brand recognition among academics, students and

industry professionals. With the objectives I propose, I believe

edcom will have a clear brand map from which the industry

and its stakeholders will greatly benefit.»

«We can look back at the past year with a strong sense of

achievement. Once again, edcom has been able to offer many

students the opportunity to improve their future prospects

through a variety of projects that have provided them with

hands-on experience and international exposure. Academics

have also benefited from best practice sharing meetings and

the European network, which continues to grow with the

adhesion of two new members from Romania and the United

Kingdom and more potential members applying to join. I

would particularly like to thank Frances Illingworth for her

great contribution in moving edcom forwards and I wish Gresi

a fruitful term as President during edcom’s new era.»

Frances Illingworthedcom President 2013–2015Global Recruitment Director, WPP

Dominic LyleDirector General, EACA

Gresi Sanjeedcom President 2015–2017

Head of the Communications Management Department, Istanbul Bilgi University

Table of contents

Welcome messages3edcom Annual Report 2014–2015


Who we are

The Instituteis managed by a Board of academics and advertising professionals in collaboration with the edcom Secretariat.

The European Institute for Commercial Communications Education (edcom)strives to promote excellence in commercial communications education and research and to enhance dialogue and co-operation between the European commercial communications sector and academic partners. edcom aims to facilitate cross-border education, employment and exchange of students, as well as to promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms.

Our membersedcom is composed of 47 academic members from 18 countries who teach commercial communications.

Benefits of belonging to edcom Networking and best practice sharing International exchanges Interactive workshops Conferences and events with industry experts Training for continuous development Opportunities and tools for your students

5edcom Annual Report 2014–2015

President and Board President

Academics

Gresi SanjeIstanbul Bilgi University

Agency representatives

Jan BinarMcCann Prague

Micky DenehyEACA School

Frances IllingworthWPP

Yvonne KoertAvans Hogeschool, NL

Nenad BogdanovicCollege of Agora, HR

Isabelle Van TommeHowest, BE

Alexandre DuarteIADE, PT

Monique GerritsenEPHEC, BE

Cliff Van WyckBournemouth University, UK

Tamara Daltroff EACA

Claudia Ortiz Reyero EACA

edcom Secretariat


300PARTICIPANTS

72TEAMS

15EUROPEAN COUNTRIES

Ad Venture

Summer School

Thesis Competition

10PARTICIPATING

SCHOOLS

13PARTICIPANTS

8EUROPEAN COUNTRIES

72PARTICIPANTS

16EUROPEAN COUNTRIES

38

23

11

VENUE CEADE, SEVILLE

ADVANCED FOUNDATION DIGITAL

Our year in numbers

Projects

MASTER BACHELOR

6 7


22PARTICIPANTS

36PARTICIPANTS

OCTOBER 2014 HAMBURG, GERMANY

54PARTICIPANTS

MAY 2015 PARIS, FRANCE

MARCH 2015 BUCHAREST, ROMANIA

New members

Meetings

University of East London, UK

The National University of Political

Studies and Public Administration, Romania

Social media

7117PAGE VIEWS

904FACEBOOK LIKES

2706WEBSITE USERS

263TWITTER FOLLOWERS


OCTOBER 2014

edcom members’ meeting in Hamburg

Launch of Ad Venture 2015

Launch of Summer School 2015

Events

2014

2015

DECEMBER 2014

Selection of the Thesis Competition candidates

Richard Robinson’s webinar

MARCH 2015

Jan Kürzinger’s webinar

NOVEMBER 2014

Simon Francis’s webinar

FEBRUARY 2015

edcom members’ meeting and AGM in Bucharest

Announcement of the Thesis Competition winners

APRIL 2015

Announcement of Top 10 Ad Venture campaigns

Announcement of Top 3 Ad Venture finalists

MAY 2015

edcom members’ meeting in Paris

Announcement of Ad Venture winners

Election of edcom’s new President and Board

JUNE 2015

Ad Venture winners at Cannes Lions International Festival of Advertising

JULY 2015

Summer School in Seville


Arnoud Versluis Lecturer, Academy for Digital Entertainment NHTV, Breda University (Netherlands)

edcom guarantees professionalism in connecting the industry, education

and research in Europe. This is reflected in the variety of activities

initiated and implemented. The interconnectedness of its partners results

in strong cross-border activities, such as intensive programmes organised

in Antwerp with students from different universities who work on a

creative campaign for a commercial brand. edcom inspires, facilitates

and motivates academia and the industry to keep the connection between

them alive and transparent and always strives to set the bar high!

Dr Mădălina Moraru Associate Professor, University of Bucharest (Romania)

edcom has given me a great opportunity to develop educational

exchanges between the industry and academia. During the past academic

year, teachers and professionals shared extraordinary ideas and, most

importantly, we learned to be a strong European team and to do our best

to remain diverse and cohesive at an educational level. Regarding my own

work within the Research Committee, I believe that there is always room

for further improvement to, for instance, approach research topics with

students in a more thorough manner. After this recent edcom experience,

I have higher expectations of myself as well as of my students.

In the spotlight

Summer School


What is it?The EACA International Summer School is a week-long training programme which aims to inspire and challenge participants to improve their knowledge and skills in order to be successful in the communications industry.

The clientBarbadillo is a sherry, wine and brandy producer located in the South of Spain. Besides being one of the biggest wine producers in Spain, Barbadillo also exports its products to over 50 countries.

Facts & figures72 Participants from 16 european countries, 23 Foundation, 38 Advanced, 11 Digital participants, Venue: Ceade, Seville

The next Summer School will take place in Berlin on 4–8 July 2016. For more information please visit www.eacaeducation.eu


«As always, we heard very good feedback from our participants about the enthusiasm, experience and professionalism of our trainers as well as the challenge and fun of working on a pitch with a team of mixed nationalities. I personally believe that this year was the best Summer School; the students showed a great mix of motivation and teamwork which resulted in very impressive pitches.»

Paul Shinnors Art Director/Graphic Designer, Irish Medical Times and MIMS, Ireland

«It was a great week and while it was intense at times, overall I learned

a lot, made great friends and found it very rewarding»

Stephanie Pollak Media Planner, OMD Nord, Switzerland

«The summer school was an amazing experience and I think it is great

that EACA founded it! Getting insights from successful people, such as

the trainers, was so inspiring! Having won the competition makes it an

unforgettable experience»

Almudena Clemente Albacete edcom Thesis Competition Winner 2014–2015, IADE – Creative University, Portugal

«After having won the Thesis competition, the Summer School was an

amazing opportunity for me to polish my knowledge in advertising

and to meet new people. I really enjoyed working in an international

environment with other students from different cultures. In addition,

it was inspiring to work on a real brief for a real client. I would

highly recommend the course to other students in the commercial

communications field, or to anyone working in advertising!»

Micky DenehyPrincipal EACA International School of Advertising & Communications


CHALLENGE The Ad Venture Competition 2015 challenge was to raise awareness about the benefits which space exploration brings to the daily lives of European citizens.

CLIENT European Space Agency (ESA)

PARTICIPANTS 300 participants, 72 teams, 15 countries

Ad Venture

For more information, please visit www.adventure-competition.eu

Finalists01 BECAUSE. Because we care Pantheon University, France

02 VIRALITE Viralite Leeds College of Art, UK

03 SPACEGIRLS Your Everyday Astronaut Aarhus University, Denmark

04 MAAD One Day University of Leeds, UK

05 OPEN SPACE #WHATIF Ecole Supérieure de Publicité, France

06 SPACE RANGERS Was it really better before Ecole Supérieure de Publicité, France

07 GAME MAKERS The Space Games Howest, Belgium

08 GERT LUSH Gert Lush Bournemouth University, UK

09 ALLOY Closer Than You Think Bournemouth University, UK

10 MIND CHEF Invisible Heroes Istanbul Bilgi University, Turkey

WINNER TEAM BECAUSE. represented by Lola van den Berg, Florian Jeusset,

Natacha Hannothiaux and Johana Pallas.

PRIZE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY

PARTNER ADFORUM


The Thesis Competition rewards the best Bachelor and Master theses focusing on commercial communications among edcom member schools.

Each edcom member is eligible to select one finalist in the Bachelor and one in the Master category. Each finalist receives an edcom Certificate.

The winners will receive free participation, accommodation and travel to the EACA International Summer School.

In 2015 the competition was entered by 13 participants from 8 countries and 10 schools.

WINNING MASTER THESIS

Branded Content in shape of a Story as the Advertising Formula for the WebBy Almudena Clemente AlbaceteIADE – Creative University, Portugal

WINNING BACHELOR THESIS

Setting Trends: Library as Retail Space in a Contemporary Urban Situationby Sara Hovdsveen Westerdals, Norway

Thesis Competition

Also in edcom

Webinars Simon Francis «Integrated Marketing» Richard Robinson «What the Client Wants» Jan Kürzinger «Freelance or employed?»

Interactive workshopsSeveral speakers are invited to provide

a short session on a trending topic in

communications. Academics discuss them

in small groups and then share it with the big

group. This new format was tested in the May

meeting in Paris and was warmly welcomed

by edcom members.

Working groupsThese three working groups were born from

the interactive workshops and are comprised

of three or four members who will research

and collaborate to further develop these

topics.

WG1: European Exchanges WG2: Academia + Industry Connections WG3: Blended Education

European exchanges Avans Hogeschool

Collaboration of students and

professionals; international exchange

programmes, teacher mobility and more.

Ephec University College

International marketing week on

«Packaging Design and Sustainable

Development».

Artesis Plantijn Hogeschool Antwerpen

Summer courses, competitions, group

workshops, exhibitions and more.

IADE – Creative University

International exchange programmes

for lecturers.



JANUARY 2016

Launch of EACA Inspire!

Towards 2016

2015

2016

21 OCTOBER 2015

edcom meeting in Brussels

20 OCTOBER 2015

EACA 2020 Vision Seminar & Euro Effie Awards Gala

OCTOBER 2015

Launch of Ad Venture 2016

Announcement of Summer School 2016

18/19 FEBRUARY 2016

edcom meeting in Breda

EARLY 2016

Launch of the career guidance platform

19/20 MAY 2016

edcom meeting in Zagreb

Ad Venture final

4–8 JULY 2016

Summer School for students and young professionals in Berlin

SEPTEMBER 2015

Launch of Thesis Competition 2016

EACA Inspire! is EACA’s

new umbrella structure that will integrate all our education and

training projects. EACA Inspire is aimed at academics, students, young professionals and senior agency professionals. edcom will remain an independent institute but will be a part of a big network that will bring more opportunities to collaborate with agency

professionals. EACA Inspire! will be officially launched at the beginning

of 2016. So stay tuned for all updates.

european institute for commercial communications educationedcom..

Contact

Tamara DaltroffDirector of European Affairs

[email protected]

+32 2 740 07 15

Claudia Ortiz ReyeroEuropean Education & Training Manager

[email protected]

+32 2 740 07 16

Brand Whitlock 152,

1200 Brussels, Belgium

+32 2 470 0716

www.eacaeducation.eu [email protected] edcom @EACA_edcom

edcom Annual Report 2014-2015

Documents

Transcript of edcom Annual Report 2014-2015