Eday 2014 - Zero effort commerce door eBay/Marktplaats

Organizing for the future of Zero Effort Commerce

an eBay perspective by Joep Hutschemakers Marktplaats Zakelijk

eBay Inc. confidential 2


ENABLING (END2END) COMMERCE eBay’s mission


ZERO EFFORT COMMERCE eBay’s vision

“…a future in which commerce intelligently happens automatically through our smart devices. ZEC will anticipate your shopping needs and act upon them….” Steve Yankovich


ENABLING (END2END) COMMERCE

DATA Creating personalization & inspiration

PAYMENTS Enabling transactions

anywhere

OMNICHANNEL OPTIMALISATION

Creating an unified user experience


“..Consumers want experiences that are not intrusive but inspiring, experiences that don’t dictate but guide and assist, in ways that feel authentic and natural…” “…WE WANT TO MAKE MOMENTS OF INSPIRATION INSTANTLY SHOPPABLE. …” Devin Wenig

President Ebay Marketplaces

Enabling end 2 end commerce:

OMNICHANNEL OPTIMISATION


TAKING DOWN THE BARRIERS

•  In store, online, cross commerce, mobile, local, etc, eBay is aiming at facilitating seamless omnichannel experiences: Not online or offline. Just shopping, anytime, anywhere

•  Mobile is the big driver, local is key


CONNECTING ONLINE TO OFFLINE PhiSix


CONNECTING ONLINE TO OFFLINE RedLaser


CONNECTING OFFLINE TO ONLINE - Local Milo


CONNECTING ONLINE TO OFFLINE Ebay Now


CONNECTING ONLINE TO OFFLINE Connected Glass


MANAGING CUSTOMER EXPECTATIONS:

Smartphone take off


Where “innovation” is the new standard

paper

multichannel

There is already a mobile only generation

web mobile ✔


Social is the new local


Visual storytelling tramples the wall of text


Notifications are the new email


Relevancy is crowd/expert sourced

“90% of customers trust recommendations from other customers”.

2009 Nielsen study


Personal is 1device = 1 person


Context shapes around where you are you do not look for it, it finds you location is not a filter any more


ORGANIZING FOR FUTURE OF ZERO EFFORT COMMERCE

DATA Creating personalization & inspiration

PAYMENTS Enabling transactions

anywhere

OMNICHANNEL OPTIMALISATION

Creating an unified user experience

Zero Effort Commerce So Easy… Toddler Buys Car On eBay: 14-Month-Old Sorella Stoute Uses Dad’s Smartphone App To Bid


Thank you! Contact: Joep Hutschemakers [email protected]

Eday 2014 - Zero effort commerce door eBay/Marktplaats

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