Ed Us Kill
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Transcript of Ed Us Kill
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EduSkillCreating a Brand Identity-By MindCube Design Pvt. Ltd.
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SERVICE INDUSTRY
Expected to generate about 70% of Indias GDP by 2012 Service sector will account to about 60% (or 38 million)
of new jobs that will be generated by 2012
FUTURE TRENDS
Globally outsourcing industry would continue to grow
Following the success of US and UK, more countriesin the European Union & India would outsource their business
Technological power shift from the West to the East as Indiaand China emerge as major players
Political backlash over outsourcing would come downas companies reap the benefit of outsourcing
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EDUSKILL
EduSkill- An organization to provide affordable quality training inemployable and vocational skills for unemployed or under-employedyouth of India.
TARGET GROUP
1. Fresh graduates2. Employers,3. Employees and4. Students in Service Industry
In tier II & III cities of India
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Verticals
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VERTICALS
Hospitality
Health Care
Finance and commercial laws
Logistics
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PLAYERS
EduComp
National Skill Development Corporation (NSDC) IndiaCan (Joint venture between Educomp & Pearson)
ADVANTAGE
EduSkill- Aims to provide training in almost all verticals in service sector.
Target group is in Tier II & III cities while competitors focus on Tier I cities.
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WHAT EDUSKILL SHOULD MEAN TOPEOPLE OUTSIDE AND WITHIN?
PROPOSED IMAGE FOR EduSkill
Trust
Reliable
Professional
Affordable
Modern/contemporary
Dependable
Inspiring
Progressive
Innovative
Motivating
Confident
Socially responsible
Excellent quality education
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POTENTIAL PITFALLS
Name EduSkill is very common which might create confusion for the targetgroup,
Without a proper implementation, a mere identity will not help.
Mere dressing up without a perceptible character will lead us nowhere inthe current competitive scenario.
Without a proper implementation of the identity, we can not have a brandrecognition.
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CREATING THE COMMUNICATION TASK
Defining the brand
I m the new player and am made of different things to become aleader
Rise above just an education provider
So that the brand not just assures a progressive status but in this
process overcomes prevailing negativities
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What initiatives are we taking to make us be totally different when we enter the
market ?
How do we plan to make a new start?
How do we plan to develop into a customer focussed organisation?
How do we inculcate belief and sense of pride internally
WHAT EDUSKILL SHOULD REFLECT ON?
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STRATEGY
Create distinct brand identityCreate an international global image of the organizationCommunicate for brand awareness and recognition in marketPosition the brand as an affordable quality training providerTo build EduSkill as the first choice for the employable & vocational training forfresher graduates/organizations/employees
CHALLENGES
Make brand differentiated and fortified in
current competitive landscape Inspire prospective candidates to believe, remain connected and
loyal in the future by the following :
Know your niche target. Survey students/customersDeliver what you promise
Develop a unique market strategy & approach
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EDUSKILL- BRAND EXPERIENCE
External
Name Logo/brand signature Advertising Brand Identity Products & Service Environment
Internal- Introduce the identity among the internal audience,motivating, inspiring and educating that we are potential marketplayers & will bring difference by excellent services
Quality of services Business Process Customer Relations Brand Values Training & Staff Motivation Recruitment Policies Technology etc..
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DEVELOP EDUSKILL AS A BRANDIN FOUR DIFFERENT PERSPECTIVES
Brand as a product/service
Brand as an organization
Brand as a distinct personality
Brand as a symbol
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RATIONALE BEHIND IDENTITY
Enforce the practice and values of the organizaion
Set global education standards & values
Lay down the ground for creating table stakes
IN THE PROCESS
Build a light house identity
Assume thought leadership of the category
Create symbols of evaluation
Use advertising and publicity as a high leverage asset
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Build your future today
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LOGO & COLORS
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COLORS
GREENsymbolises growth(sprouts, spring, youth)
this color isstrong and dynamic,remarkablebright and visible.It also representstranquality and goodluck.
GRAYsymbolises knowledge(hi-tech, knowlege,
attention)
the colour of intellect,knowledge & wisdom.It supports green &make it more effectiveand communicative. Itis perceived as a longlasting & classic colourof authority.
BLACKneutral colour(background & accent)
make colours freshand bright
WHITEneutral colour(background & accent)
make colours freshand bright
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THE SHAPE- SYMBOL OF KNOWLEDGE
The shape has an endless variety of characteristics communicating to your
audience. It can be presented as a quote, leaf, window, book or endlessassociation wth different desired shapes.
It can be used both horizontal and vertical.
The shape is the secondary symbol for EduSkill. In the next 3-10 years, throughright communication, the symbol itself will represent EduSkill as well as the wholelogo.
Imagery used in the shape puts attention on the main idea of giving prominenceto the images of knowledge seekers. It focuses on the high level of the course,presenting it to be more interactive.
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Quisque a urna orci, velsemper lectus. Maecenasmattis nunc eget semvarius id posueresem condimentum.Nunc sed tellusfelis. Maecenassagittissollicitudinmassa, quis
Education is the ability to listen to almostanything without losing your temper or your self-condence.
~Robert Frost
DEVELOPING ARECOGNIZABLE SHAPE,SYMBOL OF KNOWLEDGE
quotes book window
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USING BRAND IDENTITY IN INTERIORS
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ABBREVIATED VERSION OF THE LOGO
Merchandising like caps, mugs, packaging, and which
communicates it as a symbol itself
Main logo for general comunication.
It can be used with or without tagline.
Used when small size logorequired like internetcommunication
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USING LOGO OPTIONS
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