ED- Slides [ Prof. P.v. Gupta]

8/8/2019 ED- Slides [ Prof. P.v. Gupta]

http://slidepdf.com/reader/full/ed-slides-prof-pv-gupta 1/40

Entrepreneurship In Technical Institutes

Prof P.V. Gupta

Fellow ISTE21.05.2010



ENTREPRENEURS± THE CHANGE MAKERS

SOME FAMOUS NAMES

1. Bill Gates

2. Sabeer Bhatia

3. Azim Premjee

4. Narayan Murti

5. Sunil Bharti6. Sam Pitroda

7. Lakshmi Mittal

8. Rattan Tata ( Nano Car)

9. Verghese Kurien ( Milkman)

10.Dhirubhai Ambani

11.Karsanbhai Patel (Nirma)

12.Amita Roddick (founder of body shop)

13.Shahnaz Hussain (of herbal beauty)

14.Vandana Luthra (VLCC)15.C K Ranganathan (Cavin Care)



16. Michael Dell (founder of Dell co.)

17. Ray Kroc ( Mc Donalds)

18. Kishore Biyani (Pantaloons malls, Big Bazar)

19. Jashwantiben Popat (lizzat papad)

20.Dr. Reddy of Apollo hospitals

21. Dr. Ram Das Pai

22. Swami Ram Dev Jee

23. Kiran Mazumdar Shah (Biocon)

24. Brijmohan Lal (Hero Honda)

25. Prof. Muhammed Yunus ( Noble Laureate- Grahmin bank)

26. Capt. G R Gopinath (Air Deccan)

27. K P Singh (DLF)

28. Rohtas Goel (Omaxe Ltd)

29.Ibuka & Marita (Sony)



30. Ram Chandra Sharma & Dr. P K Sethi (Jaipur Foot)

31. Frans Often (Netherlands of Light Emitting Diode Lamp)

32. Subrata Roy (of Sahara group)33. Adi Godrej ( Chairman Godrej)

34. Kumar Manglam Birla

35. Naresh Goyal (Jet Airways)

36. Rahul Bajaj (Bajaj Auto)

37. Y C Deveshwar (ITC)

38. Vijay Mallaya

39. J.R.D. Tata

40. Lord Swraj Paul (Caparo Group)

41. Lord Karan Billimoria (Cobra Beer)

42. Indra Krishnamurthy Nooyi (CEO-Pepsi Co.)

43. Nandan Nilekani (Co-Chairman of Infosys)



DEFINITION: ENTREPRENEUR

(The word was coined by Mr. J.B. Say, a French

economist in 1800)

-One who undertakes an enterprise or business

(Dictionary meaning)

-One who marshals the resources necessary to launchand/or grow a business that focuses on innovation and

development of new products or services

(Miami entrepreneurship centre)

We shall define it as:

An entrepreneur is an individual who launches a venture

and/or significantly improves it through innovative

means.



An entrepreneur is an individual who notonly is a creater of value but also growth.

An entrepreneurial venture is built arounda need, a need to make lives moreconvenient, mobile, secure or exciting.



DIFFERENCE BETWEEN ENTREPRENEURSHIP AND

INNOVATIVE ENTEREPRENEURSHIP

(i) Starting garment business is an example of

entrepreneurship while starting designer garment

business is an example of innovative entrepreneurship.

(ii)Whosoever designed wooden wheel carts driven by

bullocks was an entrepreneur but whosoever improved

carts with rubber tyre wheels and gears was an innovative

entrepreneur. Similarly man driven rickshaw & motor

driven rickshaw are examples of entrepreneurship &

innovative entrepreneurship

(iii) Manual stabilizer (entrepreneurship)

Automatic stabilizer (innovative entrepreneurship)



(iv) Manual washing machine (entrepreneurship)

Automatic (Fuzzy Control) washing machine

(innovative entrepreneurship)

(v) Desert coolers was an entrepreneurship example

AC is innovative entrepreneurship- Remote

controlled acs.

(vi) Manual water taps and then sensor water taps &

many such examples.

(vii) Nano car (Tata) and Nano Fridge (Godrej) are

examples of innovative entrepreneurship.Swatch



THOUGHTS ON INNOVATION

Two Harvard economists, Sachs and Warner, studied 97

countries over two decades to understand what drove the

economic success of nations. To the surprise of many,

availability of abundant natural resources actually

correlated negatively with economic success. Human

ingenuity and innovation is always more valuable than

physical resources.

Vivek Paul, MD ± Taxes Pacific Group

Never before in history has innovation offered promise of

so much to so many in such a short period.

Bill Gates- American Entrepreneur



Innovation is a process by which varying degrees of

measurable value enhancement is planned and achieved in

any commercial activity.

NKC

Innovation brings together aesthetic sensibilities andscientific innovations. As creativity and enterprise blossom

new jobs are created and new income generated for

generations of working people

Dr. Manmohan Singh, PM of India



CAN ENTREPRENEURSHIP BE TAUGHT?

CAN ENTREPRENEURSHIP BE DEVELOPED?

The answer is emphatic yes, just as managers/ leaders can be

developed in Business Schools.

There is an element of entrepreneurship in each person, which can be

nurtured by providing the right opportunities and training. (Hyderabad

based National Institute of Small Industries Extension & Training-

NISIET)

Where and how?

Management and Engineering institutes & colleges are the best places

for this activitySubjects & courses on entrepreneurships can be offered to students

during their studies and facilities provided on campuses for developing

innovative entrepreneurial ideas into proto-types.



HBS (Harvard Business School developed a capsule µMgt of Small

enterprises¶ for stds eager to start their own business after World

War- II (in 1947).Similarly HBS graduate and venture capitalist Arthur

Rock funded the first Professorship in the field of Entrepreneurship

at HBS in 1980. To-day HBS requires its 900 1st year students to take

a course called µThe Entrepreneurial Manager¶ and offers 20 elective

courses in the area to its 2nd year students, Even Wharton offers a

major to prepare students for careers as autonomous entrepreneurs

or as family business e-s.)

EDI-Ahmedabad is the pioneer in India. These days most B-schools

offer courses in e¶s etc.

Establish

Entrepreneurship development parks (EDP)

Incubators



Organize

Entrepreneurship awareness camps

Entrepreneurship development centers (EDC)eg. (i) IIM-B¶s NSRCEL (Nadathur S. Raghnvan centre for

Entrepreneurial learning which offers teaching &

research, and state of the art incubator).

(ii) IIM-L¶s Abhiyan E-cell.

Invite

Entrepreneurship trainers

Entrepreneurs for interface with students.Projects

Final year projects in engineering colleges should be

live projects which can be exploited commercially



WHAT CELEBRITIES SAY ON ENTREPRENEURSHIP

IN EDUCATION

There has been a substantial growth in our higher education.

However our employment generation system is not in a

position to absorb the graduates passing out from the

universities, leading to increase in educated unemployedyear after year. A multi pronged strategy is needed to make

education more relevant. The system should highlight the

importance of entrepreneurship and prepare the students

right from college education to get oriented towards settingup the small scale industrial ventures which will provide

them creativity and freedom and ability to generate wealth.´

Dr. APJ Abdul Kalam, Former President of India at

the 76th annual GM of FICCI



There is an entrepreneur within every human being. Our education system should encourage Entrepreneurship.

The world remains deprived, the society remains deprived

when human beings cannot explore their Entrepreneurial

abilities because as an Entrepreneur, an individual could

have contributed much more to the society than as an

executive working for somebody else. With

Entrepreneurship you can change not just yourself butalso the world.

Noble Laureate- Prof. Muhammad Yunus



COLLEGE CAMPUS, THE NURSERY FOR INNOVATIVE

ENTREPRENEURSHIP

The college campus, it turns out, can be an ideal incubator for hatching smallbusinesses. Nanina¶s Gourmet Sauce, a pasta sauce company based in New

Jersey, was started, for instance, in 2005 by students taking an

entrepreneurship course at Monmouth University. Nanina¶s products are now

sold in nearly 400 supermarkets and gourmet shops in New Jersey and

Manhattan, and the company¶s director of operations is 23 year old NickMassari, a student in that class.

Undergraduate courses in how to start and run a small business are becoming

as ubiquitous as Economics. Gone is the conventional wisdom that running a

small business cannot be learned by sitting in a classroom.

According to the Kauffman Foundation in Kansas City, more than 2,000 colleges

and universities now offer atleast an entire course of study in entrepreneurship.

That is up from 253 institutions offering such courses in 1985. More than two

lakh students are enrolled in such courses, compared with 16,000 in 1985.



MIT SETS CENTRE FOR ENTREPRENEURS

Massachusetts Institute of Technology (MIT) has established

an academic centre dedicated to development and

entrepreneurship.

Created with a $50-million funding from the Dubai-basedLegatum, a private firm that invests in global financial

markets and in initiatives supporting sustainable

development, the Legatum Center for Development and

Entrepreneurship will support aspiring entrepreneurs fromthe developing world, helping them acquire the knowledge

required for successful business development. Legatum has

significant interests in India, with almost $1 billion invested

in the country.



HELP FOR INNOVATORS

Honey Bee network, India which identifies individual

innovators, provides them financial and technical

assistance, helps them file for patents and devises models

for self-sustenance ± has so far mobilized over 75,000

innovations and traditional knowledge practices from over

500 districts.

National Entrepreneurship Network (NEN) of the Hyderabad

based Wadhwani Foundation (website: www.nenonline.org)

It offers platform for budding entrepreneurs.TiE (The Indus Entrepreneurs)-industry chambers promotes

entrepreneurship.



TYPES OF ENTREPRENEURS

A- Techno Entrepreneurs: Manufacturing Business

EntrepreneursBusiness Entrepreneurs: Retail Business, ServiceBusinessSocial Entrepreneurs (Noble-laureate Mohammed yunus)

Educational Entrepreneurs (Dr. Ram Das Pai)

B- Small Business EntrepreneursBig Business Entrepreneurs

C- 1st Generation Entrepreneurs

2nd Generation Entrepreneurs (Family BusinessEntrepreneurs)Age, Qualifications, Experience, Gender do not matter in the making of an Entrepreneur.



SOME INNOVATIVE ENTERPRISES

DabbawallasSachet selling

Designer clothes

Voltage stabilizers

Software solutions

Coaching academies

Multi-speciality hospitals

Call centres, bill collection centresSecurity services centres

Services Centres



SOME AREAS FOR ENTREPRENEURSHIP

Health care

Environment conservation

Environment friendly buildingsRain harvesting

Skyscraper farming

Water conserving toilet systems

E-wastes disposal

Garbage disposal

Waste water reuseEnergy Efficient devices

Cheap laptops (example: HCL¶s laptops weighing less than a kg and costing

less than Rs. 15000), Netbooks, Smartbooks

Areas relating to clean technologies, green technologies, waste management

and waste recycle technologies, Non conventional Energy technologies, Service

technologies, Manufacturing technologies, New technologies such as Bio

technologies, and Nano technologies, offer wide area for enterprenurers.

Samsung Nano Silver washing machine rinses cloths in a bath of water & silver

ions. TheSilver ions kill nasty germs.

The Tata swatch is a cheap portable water filter that uses a grid of very tiny

silver partical to shift dangerous bacteria out of drinking water.



The Ministry of Science & Tech has identifiedvarious areas to harness S&T for solutions tovexing problems like WAR (Wining Agumentation &

Renovation) for water, TAP-SUN (Technology andProducts) for Solar Energy Utilization through Networking),Special Public-Private Partnership Schemesincluding (i) Small Business innovation Research(SBIR)

(ii) Biotechnology Industry Partnership Programme(BIPP) (iii) Biotechnology Industry ResearchDevelopment Assistance Programme (BIRAP) etcand many more.The Teachers & Students of technical institutionscan make full use of the opportunities offered by theministry in exploring ideas for entrepreneurship andinnovation.



FACTORS THAT INHIBIT ENTREPRENEURSHIP

Lack of Motivation, shyness and inhibition on the part of the

individual.

Ignorance of the opportunities that he can avail. Lack of requisite managerial skills to start and manage enterprise.

Lack of finance for initial investment

Lack of familial and community support for enterprise

Scared of the cumbersome and time consuming process in

establishing an enterprise and even if he starts the enterprise, he is not

sure of the sustained support from the agencies.

Some Sources For Financial Help

D.I.C ± District Industries CentreNBARD- National Bank of Agricultural & Rural Development

NSIC - National Small Industries Corporation

SFC - State Financial corporation

Commercial Banks



SUCCESS FACTORS

A- Ability to identify ideas, opportunities & sources

B- Build ;capabilities & teams

C- Confidence, (face) Challenges and Competitions

D- Determination, Decision (making)

E- Enthusiasm

F- (clear) Focus

G- Goal

H- HumilityI- Initiative

J- Judgment

K- Knowledge

L- Learn (from others¶, from mistakes); leadership (qualities)



M- Management & Mobilizing of financial & resources

N- No (to die)

O- Open to suggestions, Observation

P- Patience, Passion and Perseverance

Q- Quality (in what ever he does)

R-Risk taking, (nurturing) relationships

S- Stead fast and self control

T- Trustworthiness and team work

U- Upright, Understanding (of Business, of the prospective Customers)

V- Vision

W- Work hard

X- (E) xecution

Y- Youthful energy & enthusiasm

Z- Zeal (Can do)



Ramesh Chauhan(Chairman, Bisleri)

His mantras for being a successful entrepreneur

First of all, never think that it is easy because the mar ket is

huge and getting a small piece of the cake won¶t be

diff icult.

Be pr epar ed for eventual hiccups. You may have to bear

losses and even humiliation in the f irst couple of years. But

hang on.

Befor e launching your business, carry out foolpr oof

r esear ch on every aspect of the business ± pr oduct ,technology, competition, mar ket size, pr oduct quality,

oper ation, et al. It shouldn't be like I have got an idea , so

her e I am.

Do it only if you ar e passionate about the idea.



Story of an Enterpreneur

An entrepreneur observes, seeks an idea & converts it into reality in spite of

failures. Nine year ago, Laura Udall noticed that her young daughter Rachel

suffered back pain from lugging her books back and forth to school. Udall, a

former saleswoman (at AT&T), decided to develop & market a backpack light

enough for children to wear safely.

She founded her company in 2003 & hired an industrial design firm. But after

getting frustrated with a lack of progress, she turned to her husband, Nick. ³He is

brilliant at coming up with things, so he went into the garage and came up with

our first prototype for a rolling book bag,´ she said.

Today, Udall, 52, is chief executive of Zuca Inc, a $2 million business in

Campbell, California, that makes luggage. Her husband works for her as vice-

president for design & manufacturing.



Another Example

Shawan Runacr es, a U.S Ber kley gr aduate came to India 8 yearsago with her husband, found that the only way expat families couldf ind domestic staff( Help) was thr o a r efer ence with in the communityor thr o neighbours which did not always wor k. So she decided to setup µDomesteq Ser vices¶ co to pr ovide house-hold ser vices to expatcommunity but now she has mor e Indian Clients than expats.

The Co has a Vice-Pr esident (o) a manager (Tr aining &Placement) , an asstt. Dir ector (Special Pr ojects) a member &consultants.

The Co tr ains Domestic Help in various chor es, even teachesthem English, to wor k as cleaners, cooks, childr en matr ons, etc.befor e it places them in job. It has the attention of National skillsdevelopment cor por ation, to cr eate a curriculum for skilldevelopment of Domestic Staff . (HT-15.5.10)



An idea that turned her into anEntrepreneur Peggy Newton of Lefanon, Missouri, came to

New Yor k to be among the skycr appers ± a club

of tall ones; She was 5 feet 10 inches in height

and had the same tr ouble other gir ls of height

had in securing desir able dr esses. Fr om a lifeinsur ance company she lear ned that the

aver age height of American woman is 5 feet 3

inches and that one woman out of four is mor e

than 5 feet 6 inches in height. So she plannedher own business with manufactur ers and

established the f irst clothes shop for tall gir ls

and made it wor k. She became an entr epr eneur.



Grief leads father into an Entrepreneur to

create bomb-defusing robotThe knock on Brian Hart¶s door came at 6am. An army colonel, a priest and a police

officer had come to tell Hart & his wife that their 20 year-old son had been killed whenhis military vehicle was ambushed in Iraq.

Brian Hart didn¶t channel his grief quietly. Committed to ³preventing the senselessfrom recurring,´ he railed against the military on his blog for shortcomings insupplying armor to soldiers. The one-time Republican teamed with liberal senator Edward Kennedy to tell Congress that the Pentagon was leaving soldiers ill equipped.And then Hart went beyond words to fight his cause. He became a defence contractor.

He founded a company that has developed rugged, relatively inexpensive roboticvehicles to disable car bombs and roadside explosives before they denote in hot spotslike Iraq and Afghanistan. Now, Hart has won over military brass he so harshlycriticizes. Three years after starting Black I Robotics Inc, Hart won a $728000 contractfrom the Pentagon to further develop the µLand Shark robot¶.

Technology to protect troops is a subject uncomfortably close to home for Hart, whosays the death of his son, army private John Hart, left him in ³total devastation´. BrianHart can¶t forget the call he got from his son in Iraq a week before he was killed by agunshot on October 18,2003.

³He asked me to help him: Get us body armor and vehicular armor,´ Brian Hart said´He thought he¶d be killed on the road in an unarmored Humvee. And a week to the

day later, he was. ´



The Pentagon contract requires Black-I to supply three of its six-wheeled,electric-powered vehicles this year and provide support. The military will testtwo units, while Boston¶s Logan airport will get one for bomb-disposal duties.

If tests go well, soldiers in Iraq could be using the robots as soon as next year,Hart says.

His company is also trying to secure an additional $1.5m in Pentagon fundingnext fiscal year. At 275 pounds and 4 feet long, Black-I¶s Land Shark looks likea dude buggy without a seat for a human driver. Hart hopes to make themavailable for sale next year, with expectations that the cost would be $65,000 to$85,000 per robot.

The vehicle can pull tilling equipment to plow up soil where an explosive or trip wire may be hidden. Or it can drop off µdisrupters¶ that can be maneuverednear a bomb and set off, with jets of water disabling the bomb.

Hart contends Land Sharks will be far less expensive than many of thePentagon¶s current bomb-disposing robots. Those models have moresophisticated electronics, but also are more fragile than Land Sharks, which usecar batteries rather than lighter and pricier lithium-iron batteries.



SOME SUCCESS STORIES

S K Bahl(an electrical engineer) ± Logicstat voltage

stabilizers, Delhi

Bharti Bhushan (again an electrical engineer)± Jindal

Electricals, Ludhiana

Dr. Ajay Satia (medico)± Satia Paper Mills Ltd, Mukatsar, Pb.



Some young entrepreneurs(Ref India To-day, Aspire March

2009)

1. Sarath Babu 28, BITS Pilani & IIM-A Gr aduate, Founder:Food king (Catering Ser vice)

Seed Capital Rs 2000

Curr ent tur nover Rs 7 cr or e (Food King)

2. Vivek Pahwa age 27, MBA (ISB-H)Founder & CEO of Accentium web (f irst website-desimartini.com, secondshaadi.com, new website ineducation, personal f inancing and content aggr egation)

Seed Capital Rs 4.5 cr or e

Gr owing at 100% year on year . (Web-Portals pr ovider )



3. Atul Khekade 26, Computer Science & IT

gr aduate

Founder: Air netz, a commer cial flight pool ser vices

Seed Capital Rs 5 lakhs

Curr ent tur nover Rs 5 cr or e. (Ser vice-Pr ovider )

4. Saloni Malhotra Age23, Engineer

Founder : Desi cr ew, r ur al BPO that tr ains talent in

villages of small towns, incubated at IIT-M

Curr ent tur nover Rs 1.5 cr or e (Tr ainer )



5. Amit Agarwal 28, management graduate

Co-founder, Star Agri warehousing & collateral management

that provides end to end logistics solutions to farmers.Seed Capital Rs. 5 lakhs

turn-over Rs 3.86 crore

6. Kaushlendra 28, Agricultural engineer & MBA from IIM-AFounder kaushalya Foundation that aims to make Bihar the

vegetable hub of the nation.

Started w/o any initial investment, Current turnover Rs 2.5

crore

7. Rajat Sethi 23,B.tech IIT-K

Answer to low carbon requirements.



8. Arvind Lamba 24, B.Tech from IIT-Allahabad, IIM-A Graduate

Founder: Mantis Technologies which is an online ticketing & businessmanagement platform for bus operators & travel agents- making travel easy.

Seed capital Rs 40 lakhCurrent turnover Rs 1.5 crore (Services Provider)

9. Nelvin Joseph ,23

CEO-Avtin Dynamics Product Spara which reduces power losses

Seed Capital Rs 10lakh

10. Deepak Kalhan ,28, Computer graduate

Digitalising Market Places

Seed Money Rs 10,000

Expected turn-over Rs 1.5 lakh11. Anand Chhatpar 27, Grad Univ. of Wisconsan Madison

CEO, Brain Reactions that uses creative college students to brainstorm new products & services for Fortune 1000 Companies.



12. Prakash Mundra, age 28 (Newage Pundit) Marketing

graduate

Founder Sacred Moments, Customized designer Puja kits

Seed money Rs 4 lakh

Current turn-over Rs 1 crore

13. Dhruv Lakra ± Founder of Mirakle Couriers, Mumbai ±

(MBA Student)

Social entrepreneur ± engaged deaf adults for carrying

couriers.

14. Harish Handa ± (Engg degree from IIT-K, Doctorate in

Energy Engg ± Unit of Massachusetts) ± Founder of SELCO

based out of Bangalore

Pioneered access to rural solar electrification to 8,00,000

charts across Karnatka of Kerla and has now moved to Gujrat.



At the recent 6th open house IIT-D students show-cased innovativesolutions. It included Domestic Chair Lift- a Chair mounted on aninclined plane fitted on stairs, just sit on it and push the button to goup & down. Can be used by old, physically challenged or heart

patience.Water-less urinal was another item. It has a mechanical trap which prevents the odur from going out, useful for saving water in publictoilets.

Role of ISTEThe ISTE can play a very effective role in creating awareness in

entrepreneurship among students of technical institutions in thecountry and nurturing future entrepreneurs.

ISTE may reserve a page or half in the news letter to regularly publish details of students and teacher entrepreneurs & their entrepreneurial activities. It should also institute ³young entrepreneur of the year´, awards in different disciplines of Engineering andTechnology on all India basis similar to the annual ET-entrepreneur (From Industry) award. For these awards it may involve Industry &Industrialists who may be ever ready & willing to fund such a move.This will improve Industry- Society interaction and bring revolutionin entrepreneurship culture.



FINAL THOUGHTEntrepreneurs are not super-humans. What is different istheir approach towards things, their vision, their inclination

towards treating challenges in a more creative and positiveway, and their determination to achieve their vision againstall odds. Change is the essence of creativity, and these twoare inseparable qualities possessed by every successfulentrepreneur. Entrepreneurs transform their ideas intobusinesses. They have persistence and loads of determination to succeed in them. They always believe inmaking their mark in their own way.

The best way to conclude is with the lines of CalvinCoolidge: ³Nothing in the world can take the place of

persistence. Talent will not; nothing is more common thanunsuccessful men with talent. Genius will not; unrewardedgenius is almost a proverb. Education alone will not; theworld is full of educated derelicts. Persistence anddetermination alone are omnipotent.´

ED- Slides [ Prof. P.v. Gupta]

Documents

Transcript of ED- Slides [ Prof. P.v. Gupta]