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Ed burckhardt Local Marketing Tips
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By: Ed Burckhardt (800) 520-9498 [email protected] How to Get More Local Traffic to Your Auto Shop Website Effective Ways to Increase Website Visitors
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Tips to Keep Visitors on Your Website Longer What good is it to get people to visit your website only to have them leave in the blink of an eye? The longer you keep a visitor on your website, the better chance you have of getting them to purchase from you; that is a fact. So you only have a few seconds to impress them long enough to stay, which is easier said than done in a lot of cases. Here are a few tips to help you keep visitors on your site longer: • First, you need to have top quality content on your website. Not only does it have to be useful, but it also needs to be written well – meaning grammatically correct and free of errors. Your website copy should also focus on your target audience and explain exactly how your product or service will benefit them. Also make sure your images, photos, and videos are top quality as well. First impressions are everything, so make sure your website is ready to make your first impression a great one. • Post videos on your site. Most internet users today enjoy watching videos more than reading text. So if you want to capture the attention of your visitors, put some good videos on your site that will keep them engaged. • Mobile optimized websites are vital these days. It is likely that a large portion of your potential customers will be landing on your website via a mobile device. If it does not look good and run smoothly on their mobile devices, most people will disappear before they even have a chance to actually see your site. • It is also important that your websites loads quickly without any glitches. Perhaps the best way to speed up your site is to trim away all of that 'excess baggage.' Do you have Flash images or large graphics that are not serving any purpose? Get rid of them. Also make sure that your website is hosted with a reputable hosting company that will ensure optimal speeds. • Finally, your website needs to be easy to navigate and browse. Everything needs to be intuitive. Give them what they are there for in just a couple of clicks or less. If they can't find what they need in three or so clicks, they will be hop on over to your competitors’ sites. A good navigation system is one with a fantastic category structure at its core. Ed Burckhardt [email protected] (800) 520-9498
Transcript of Ed burckhardt Local Marketing Tips
By: Ed Burckhardt(800) 520-9498
How to Get More Local Traffic to Your Auto Shop
Website
Effective Ways to Increase Website Visitors
Use Keywords Related to Your Business on Your Site’s Title and Description
Create Web Pages Focused Around Targeted Keywords and Cities Served
Include Your Street Address, Phone Number, and Zip Code
Embed a Google Map on Your Site
Local Search Engine Optimization
Google My Business Local, Yahoo Local, Bing Local, Yelp.com, etc. For step by step video instructions visit our eCommNow YouTube Channel
Claim All of Your Listings
Fully Complete Your Profiles
Optimize Your Listings with Keywords and Cities Served
Local Directory Listings
Most Consumers Check Online Reviews Before Choosing a Business
When They See Your Positive Reviews, Most will Want to Learn More About You
More Reviews and an Overall Positive Online Reputation Results
in More Visits to Your Site
For a FREE PDF guide on managing your reputation online, Click Here
Reputation Management
Social Media and Your Website Work Hand-in-Hand
Brand All Your Social Channels with Your Business Logo
Post Great Content and Encourage Your Social Audience to Visit Your Website
Make Sure Your Website Link is On Your Social Media Profiles
Social Media
Host Videos on Video-Sharing Sites Like YouTube and Include Your Website Address at the top of the Description Box
Optimize Your Video Titles and Descriptions with Keywords
Create a Variety of Videos, Such as Service Demos, How-To’s, Tips, etc.
Consistently Post Videos and Encourage Viewers to Share Them
Online Videos
Create Relevant, Useful Blog Posts Related to your Product or Service Often
Include Keywords in Your Blog Posts
Encourage Readers to Share Your Posts with Others
Great Blog Content will Keep Visitors Coming Back to Your Site
Blog Content
Content Marketing is the Process of Distributing Different Types of Content Online
This will “PULL” in New Leads Who are Interested in Your Products and Services
Creates Brand Awareness and Keeps a Steady Stream of Visitors to Your Website
Content Marketing
Classified Ad Sites such as Craigslist Allow You to Post Free Ads for Your Business
Within These Ads, You Can Place Links to Your Website or Link Your Ad Images Directly to Your Website
Classified Ad Sites
Mobile Websites and QR Codes Generate More Website Traffic from Mobile Users
A Mobile Website Ensures Visitors Can View and Navigate Your Site Comfortably
If They Can’t View Your Site, You Lose Potential Visitors
Mobile Marketing
Capture Email Leads on Your Website or Ask for Them Personally
Follow-Up with Those Leads with Good Information and Offers
Always Include a Link Back to Your Website in Your Emails
Email Marketing
More Cost-Effective Than Traditional Paid Advertising
Can be Targeted to Reach a Specific Audience Around the Perimeter of your Business
Google AdWords and Facebook Advertising are Popular Online Advertising Platforms
Online Paid Advertising
Relays Your Message in “Visual” Form
They Attract and Engage Viewers
Place Them on Social Media Sites, such as Pinterest and Facebook
Can Show Up in the Google Image Search Sending Traffic to Your Site
Infographics
Search Engines Love Images
Tag Images on Your Site with Relevant Titles and Alternate Text
Helps Your Images Show Up in the Search Engine Results
Tagging Images
Write Press Releases and Send Them to Local Newspapers
Most Local Town Newspapers Might Feature Them
Optimize Press Releases with Relevant Keywords and a Link Back to Your Website
Press Releases
Give Away Free Information Products , Such as Reports to Give Your Target Audience Tips
Give Away the Reports in Exchange for Their Email Addresses So You Can Follow-Up with Them
Make Sure There is a Link to Your Website Inside the Report
Free Resources: Be Car Aware – Car Care News Service - ASE
Give Away Free Information
An Attractive and Informative Website Design is Important to Keep Visitors Interested
If Your Website is Unflattering, Hard to Navigate, and Moves Slowly, Users are Unlikely to Return
Statistics Show that You Only Have a Few Seconds to Grab a Visitor’s Attention
Attractive Website Design
Add Your Website Address to All Marketing Materials Including Business Cards, Flyers, Postcards, TV Commercials, etc.
Don’t Forget to Add a Call-to-Action That Tells People to Visit Your Site for Additional Information
Make Your Website Address a Staple
By: Ed Burckhardt(800) 520-9498
www.ecommnow.com
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