Analysis of Designs

Eduardo De Jesus Hernandez Herrera

CS 615 Designing Information

MSED Information TechnologyWestern Oregon University

Effort and Reward

2 Good examples 2 Bad examples

Low Effort, High Reward.

Paragraph is veryshort and containsan idea that islinked to thepicture.

The picture makes thereader think about thepotential negativeeffects of climate change

Combination ofcolors is very lightand is easy to read

Low Effort High Reward

Paragraphs are veryshort on and verydescriptive

The black backgroundgrabs the attentionof the viewer givingit a touch ofsimplicity

Having one graphicand four words createa low a low effort andhigh reward image

High Effort Low Reward

Even though the design looks simple, itis hard to tell what a toilet paper isdoing folded sideways, in my opinion. Itrequires some thought, and two of myfriends did not get the idea of the ad.

Letters seem to tiny to diffuse theidea of the message.

Even though it mayseem clear that everyinkjet paper belongsto a bathroom, it ishard to understandwhy the toilet paperis folded.

High Effort, Low RewardI see that the script isextremely extensive.The Title is kind ofeye catchy

Paragraphs are toolong. It is hardto tell whatthe ad isabout.

The picture is kind of funny and grabs theattention

Theme

2 Good Designs 2 Bad Designs

Good Design The colors of thedesign are simple andbeautiful: light blueand yellow. Veryeffective for this typeof creation

The white on thebackgroundhelps toemphasize“sales” and thehouse”

Having severalpictures of thehouse makes veryclear what thepurpose of the siteis.

Good DesignBlue, greenand white area greatcombinationof colors.

Combination of black and white onthe pictures, and having thefeatured houses in color helpgrab the attention of theviewer.

The theme is wellmade because thepictures are directlyrelated to thepurpose of the site.

Bad Design

The background seems veryfussy and the date of theshow does not combine withthe background

It is hard to read the title.The white of the lettersfades with thebackground.

The combinationofred/orangewith bluedoes notcreate a goodmatch ofcolors.

Bad Design

The pig does nothave any connectionwith the rest of thedesign. The background

is not aconsistent color.I don’t think itmatches with thepink pig and theblue.

The combination ofcolors is so badthat is almostimpossible toread some partsof the text.

Picture Words And ConcreteVerbs

2 Good Designs 2 Bad Designs

Good Design

Low effort and high reward.Only four words for thewhole idea of the design.

The picture is very descriptive. It shows a can ofPepsi smiling, making the viewer that they willsmile as well if they avoid sugar.

Thebackground isvery simpleand centers alltheinformation tothe picture.

Good DesignThe design shows twobasic words inonomatopoeia. Thiswords immediatelygrab the attention ofthe reader.

The subtitle and the title clearlyexpress what the book isabout in very few words.

Two picturescreate a perfectconnection withthe words meowand ruff of thetitle

Bad Design

Even though this design is very clever, I don’tthink it makes a good job making the viewer wantto buy this drink.

The letters are too small and it is hardfor me to understand why thereis so many words for this drink.

Even thoughthe wordgingervatingmay becatchy, I stillbelieve that isnot a gooddesign.

Bad Design

I don’t think the picture makes a good connectionwith the intent of the message. In fact, I don’teven understand what this design is about.

I don’t see why they did notget rid of this object.There are several toolsthat are able to get ridof it. Maybe is related tothe intent of the design?

I don’t seewhy thebottom partshows sometype of rockybackground.

Audience(Targeting an identifiable

audience) 2 Good Designs 2 Bad Designs

Audience Good DesignThe cigarettemakes veryclear what themain audienceis intended toattract.

Probably addinga question markwould havehelped to grabmore theattention of theviewer.

The redletters help toemphasize themain goal ofthe message.

Good Design AudienceThe picture isvery strongand makes theviewer thinkabout thenegativeconsequencesof smoking

The main intent ofthe design isclearly stated.The words clearlyexpress what thisaudience isdirected to.

A few words describea personal story of asmoker, makingsmokers aware of thepossible side effects.

Audience Bad DesignThe audience that isexpected to beimpacted by this add isnot limited to blondeyoung women. I don’tthink that the designmade a good jobaddressing who theywanted to inform.

The colors of the design make the letters veryeasy to read. I think it is a good designoverall, but the audience is not very clear.I think that children and people over 50years old are not going to be impacted bythis ad. Maybe they only wanted toinform blonde and young women?

The letters aretoo small.They are veryhard to read.

Audience Bad Design

Even though the designis great when it comes tolow effort, high reward,colors and so on. It is notclear which audience isaddressed to. Is it cardrivers? Companies? TheFood industry?

Visual Context

2 Good Designs 2 Bad Designs

Visual Context Good Design

The tea pot creates aperfect visual design for atea company

The design issimple, yetvery wellmade.

The locationof the place isalso displayedattracting newpotentialclients.

Visual Context Good DesignThe context isperfect forshowing theworld an Irishcompany.

Showing old buildingsfrom Ireland createa wonderful visualcontext.

Old Irishclothing givethe design awonderfultouch.

Showing blueletters of theIrish Airlinesclearly showthe purpose ofthe design.

Visual Context Bad Design

Even though the design isrelated to graphicdesign, I don’t thinkthat showing apaintbrush makes itvery clear for theviewer.

Having letterssidewaysmake thedesign hard toread.

This designdoes not evenshow withclarity what itis for.

Visual Context Bad DesignThere is no

connectionbetween thecontent of themessage to alady wearingthis type ofclothes.

Embellishment, Enhancement,Embodiment

2 Good Designs 2 Bad Designs

Good Design EmbellishmentDifferent textureson the design showhow embellishmenttechniques areused in thiscontext.

Even though there iswhite colors on thebackground, it is stilleasy to read thesubtitles.

The colors on thebackground make agood combination.

Good Design Embellishment

This is a very nice design that iscreated with different tones ofpink

There are differentflowers on the designcreating a line ofsymmetry andembellishment.

The design shows bothsimplicity and creativity

Bad Design Enhancement

The design does not create a very good job atenhancing each aspect of the consequences ofusing steroids.

Using blue letters for the title andblack background for both thetitle and subtitles does nothelp enhance the ideas of thedesign.

The Second subtitle is sosmall that is hard to tellwhat is the purpose ofthe design

Bad Design EnhancementThe message is not very

clear. It can be hardto understand forsome people.

The size of the letters isto small making evenharder to understand theidea.

Thecombinationof colors isgood, but theenhancementof themessage isvery poor.

Proximity

2 Good Designs 2 Bad Designs

Good Design ProximityThe categories ofthe design are wellgroup together.

This is also a gooddesign becausethe contrastgrabs theattention ofthe reader.

Even though is hardto read white letterson a blackbackground, thedesign seems prettygood.

Good Design ProximityTheinformation ofthe magazineis wellgrouped onthe right sideof the cover.

The white letterslocated on thedark side of themagazine makeit it easy toread.

Blue and graygive a goodstyle to theastronomymagazine.

Bad Design ProximityAll the informationon the design doesnot have any logicalsequence. There isno proximity on thedesign.

Bad Design ProximityEven thoughinformation is groupinto similarcategories, the colorsdon’t really make theinformation easy toread. For example,this monitor has agreen backgroundand all other monitorshave bluebackground.

The colors of thebackgrounddon’t seem tohave anyharmony

Contactinformationor othercategoriesdon’t seemto be placedin a logicalsequence

Alignment

2 Good Designs 2 Bad Designs

Good DesignTheinformation iswell aligned,centered andeasy to read.

The white backgroundfacilitates toread the wholemessage.

Good Design All the pictures arewell aligned witheach other.

Even though the colorsdon’t seem tohave a logicalsequence,because of thealignment theinformation iseasy to read.

Even though manypictures havedifferent colors andcontrast with noprevious planning, thedesign still looks goodbecause of thealignment.

Bad DesignI don’t think the alignment of the letters

“polar bear” match with the rest ofthe picture. It does match a little withthe paw of the bear but not with restof the picture.

White letters on awhite backgrounddon’t make a goodcombination forreading purposes.

Letters are too small, and it is hardto tell what the message is for. Thismay be a wrong assumptionbecause I don’t know the originalsize for the design but that is myimpression

Bad Design

From my perspective,this is a badalignment. The intentof the creator was tofind harmony inrandom spots, but Idon feel like thewhole design looksmessy.

I am not sure if theyintended tocreate a designthat had theobjects outside ofthe frame, but itdoes not lookprofessional

I don’t think that thegreen combines withthe pink background

Repetition

2 Good Designs 2 Bad Designs

Repetition Good Design

This is a good andsimple design. It relieson repetition of realobjects:

Having two similar products on the right side and two similar products on theleft side creates a nice background based on repetition.

Having cansrotating ondifferentdirectionscreate a senseof a “naturalpicture”

Good Design

The repetition isbased on realobjects. I think thisis a really gooddesign.

This is a backgroundthat gives a touch ofsimplicity.

Bad Design Repetition

The flowers are a greatidea, but the lettersdon’t do a great jobdescribing what this isfor.

The color of theletters may be good,but the design looksincomplete

Bad Design RepetitionThey tried creating abackground full ofsquares in order tocreate repetition, butit does not look veryprofessional becausethe order of colors isnot very consistentnor organized

This is a verywonderful design thatgive the impressionthat was handmade,however, the lettersdon’t make a goodrepetition.

Contrast

2 Good Designs 2 Bad Designs

Good Design

This is a great designthat is simple andattractive. Three colors

make a greatdesign, pink,white andblack.

Different shadesof pink createa wonderfuland simpledesign.

Good DesignWonderful design thatemphasize the hairstyle.

The color boxemphasizes whatthe purpose ofthe design is.

Bad Design

This is a high effortand low reward. It isreally hard tounderstand themeaning of thedesign.

This may be a goodpiece of art, but it isnot a very good toolof communication.

Bad DesignThe message is notrelated to thebackground. Themessage reads:Capitalism isselfishness.

Emphasis

2 Good Designs 2 Bad Designs

Good DesignThe color onthe graphicsgive emphasisto the 7updrinks.

Even though theletters are verysmall the design isstill very good. Ihave notice thatseveral old designsthat have havethat trend.

Good Design.Having the drink incolor createsemphasis in theproduct.

This is awonderfuldesign basedon theemphasis ofthe picture.

Bad DesignThe whiteletters are notemphasizedwith thebackground. Itis hard to tellwhat the mainpurpose of thedesign is.

Bad Design

The letters are notemphasized in awise manner. Thebackground makesthe letters fade.

The date andtime of theevent areemphasizedwith the color.Unfortunately,it does notmatch therest of thedesign.

Good design ColorThe simple redon thebackgroundand the colorof the cansemphasize theappearance ofthe design.

Good Design ColorHaving black,blue and whiteas main colorshelp theenhance thered of theCoca-Colalogo. Thegoggles of thebear matchthe Coca-ColaDesign.

Bad Design Color

tino herrera:

I believe that thecombination ofcolors is justrandom. There isno planning whenthe design wasmade.

There is noclearcombinationof colors.Manycombinationsdon’t evenmatch.

Bad Design ColorThecombinationof colors isterrible. Manyviewers won’teven be ableto read manyof the words.

The words areblurry. It ishard to readthem.

Style

2 Good Designs 2 Bad Designs.

Type and Style

2 Good Designs 2 Bad Designs

Good DesignThe old style of the design and

the contrast show awonderful combination ofcolors and letters.

The designusing a sepiacoloremphasizesthe monitor.

Good DesignThe modern font

combined withthe color createa nice, andmodern style ofthe design.

The graybackgroundhelp toenhance bothdesigns, aswell as thewhite titles.

Bad DesignsThe script style of the letters

don’t match with the otherletter styles. There are toomany kinds of letters. Maybehaving only two style ofletters would help?

I know that Ionly have tolook at thestyle of theads, but Iwonder if thisinformation isreal?

Bad DesignIt is hard to read

Tabitha letters onthis design. It is verydecorative, but it ishard to read all theletters of themessage.

I don’t thinkthat themotorcyclematches therest of thepicture