DEPARTMENT OF TOURISM

Ecotourism Development

and the National Tourism

Development Plan, 2011-2016

Mt. Tapulao Ecotourism Strategic Planning Workshop

Mimosa Leisure Park, Clark Freeport Zone

DEPARTMENT OF TOURISM

National Tourism Development Plan

3.53.9

4.3

5.5

6.8

8.2

10.0 Actual

Projection

30.2

36.6

40.7

44.0

47.7

51.7

56.1

Actual

Projection

DEPARTMENT OF TOURISM

% Share

to Total 10.2% 10.3% 11.1% 13.0% 14.2% 16.2% 18.7%

Employment

Tourism Share to GDP/ Employment

% Share

to GDP (PH) 5.8% 5.9% 6.2% 6.7% 7.0% 7.8% 8.7%

523572

650

748

835

974

1,147Actual

Projection

Actual

Projection

3.7 3.8 4.1

4.9

5.4

6.3

7.43.7 M additional

Employment

DEPARTMENT OF TOURISM

Tourism Employment by Sector

(in Thousand)

Sector 2010 2011 2012

Passenger Transport 1,489 1,524 1,490

Restaurants and Similar 926 989 1,138

Recreation, Entertainment and Cultural Services 362 374 559

Retail Trade 276 277 278

Travel Agents, Tour Operators and Tour Guides 181 185 181

Hotels and Similar 119 127 146

Miscellaneous 341 348 349

Total 3,694 3,823 4,141

Source: NSCB Tourism Satellite Account

DEPARTMENT OF TOURISM

National Tourism Development Plan

Goal:

Develop a highly competitive and

environmentally and socially

responsible tourism that delivers

more widely distributed income

and employment opportunities

Vision:

Become the must experience and

more FUN destination in Asia

Strategic Direction 1:

Develop and market

competitive tourist

products and

destinations

Strategic Direction 2:

Improve market access,

connectivity and

destination

infrastructure

Strategic Direction 3:

Improve tourism

institutional governance

and human resources

DEPARTMENT OF TOURISM

Competitive Products and Destinations

Tourism Site

(Within LGUs)

Tourism Cluster

(Groups of LGUs

in a Region)

Gateway to

Tourism Cluster

(LGU Capitol)

Tourism

Development

Area (LGUs)

Tourism Destination Framework

and Selection Criteria

market responsive

inclusive

consistent with existing

Regional/LGU boundaries

investment responsive

measurable

prioritizable

DEPARTMENT OF TOURISM

Competitive Products and Destinations

Program 1:

Product

development

& destination

strategy

TDA Strategy

Diversify the tourism products

Improve access

Improve visitor facilities,

maintenance and operation, and

safety and security

Restoration

Raise product standards

Adopt more environmentally and

socially approaches

Strengthen community

participation

Tourism

Cluster

DEPARTMENT OF TOURISM

Competitive Products and Destinations

Nature Tourism

Cultural Tourism

Sun and Beach Tourism

Cruise & Nautical

Leisure & Entertainment

Tourism

MICE & Events Tourism

Health, Wellness, and

Retirement Tourism

Diving & Marine Sports

Tourism

Product Portfolio

Education Tourism

Program 1: Product

development and

destination

strategy

Ecotourism

Wildlife

Encounter

Adventure

DEPARTMENT OF TOURISM

Strategic Actions: Raise awareness among communities

Capacity building for effective

management of natural & heritage sites

Increase number of designated natural

and heritage sites (UNESCO, RAMSAR,

IUCN)

Ensure that sites are safeguarded against

mining, logging, other extractive

activities

Prepare site and visitor management

plans

Increase participation on protection and

conservation

Increase the number of natural and

heritage tour guides

Competitive Products and Destinations

Program 2: Safeguarding

natural and cultural

heritage sites and

landscapes

Strengthen site carrying

capacity to allow for

increase tourism on

sustainable basis

Expand the number of

natural and heritage sites

to handle future tourism

growth

DEPARTMENT OF TOURISM

Project 1: Capacity building to introduce among

conservation specialists and site managers that tourism

and conservation are not mutually exclusive, both

conservation and tourism can work together to manage

and protect the site sustainability

Competitive Products and Destinations

Project 2: Awareness raising through all forms of media

that will introduce Filipinos on internationally and

nationally protected natural and cultural sites

Project 3: Increase the number of internationally

protected sites in UNESCO, IUCN, RAMSAR, MAB and

other programs

DEPARTMENT OF TOURISM

DOT Ecotourism Support Program

Planning and Product Development

Preparation of local guidebook on tourism planning

Development of globally competitive eco-adventure products

(e.g., trekking, marine interaction, seafari or diving)

Development of self-sustaining ecotourism business

enterprises in protected areas that benefit local communities

Capacity Building

Development of data collection and management system for

protected area managers and staff

Skills enhancement for local tour and naturalist guides

DEPARTMENT OF TOURISM

DOT Ecotourism Support Program

Investment and Infrastructure Development

Allocation of 5% of travel tax proceeds for development of

ecotourism sites in depressed provinces with strong tourism

potentials

Designation of ecotourism sites in the NES as Tourism

Enterprise Zones

Standards and Accreditation

Updating of standards and accreditation system for eco-tour

facilities, eco guides, eco tours, and eco lodges

DEPARTMENT OF TOURISM

DOT Ecotourism Support Program

Marketing and Promotion

Promotion of ecotourism sites in local and international

travel and tourism fairs Global Eco-Asia Pacific Tourism Conference in Cairns, Australia

in October 2012

Organization of international conferences on ecotourism ASEAN Ecotourism Congress in December 2012

5th World Ecotourism Conference in Cebu on 13-15 November

2013 with the theme “Marine and Coastal Ecotourism: Ocean of

Uncertainties, Waves of Opportunities.”

DEPARTMENT OF TOURISM

Thank you for your attention!

Visit us at www.itsmorefuninthephilippines.com

or www.tourism.gov.ph.