Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem...

49
1 Ecosystems and value constellations [email protected] Adviser, Innovation Systems, DG CONNECT Innovation? Make things happen! Science based linear innovation is NOT mainstream anymore! User-centric innovation Open innovation Systemic innovation Experimental mash-up Leadership with courage -> new management skills

Transcript of Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem...

Page 1: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

1

Ecosystems and value constellations

[email protected]

Adviser, Innovation Systems, DG CONNECT

Innovation?

• Make things happen!

Science based linear innovation is NOT mainstream anymore!

• User-centric innovation• Open innovation• Systemic innovation• Experimental mash-up

•Leadership with courage -> new management skills

Page 2: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

2

Work & Business Transformation

LocalizedImplementation

InternalIntegration

BusinessProcess

Redesign

BusinessNetworkRedesign

BusinessScope

Redefinition

Cost/Efficiency

QualityTime

Customization

New Markets

ValueInnovation

Area of interest

3

Page 3: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

3

Diversity means breakthrough probability

High low

Low

high

Val

ue o

f inn

ovat

ion

Breakthrough

average

insignificant

Alignment of team members’ disciplines4

••• 6

Innovating together!

Open

Innovation 2.0

Citizens

and users

Application

Environments

Technology and

Infrastructure

Organisation

and methods

Expertise

Creative Commons; tools, IPR, practise, experience

5

Page 4: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

4

Open Innovation 2.0

People

Purpose

Patterns

Platform

Partnering

Prototyping

Processes

People People, Community, Ecosystem centric.User, Citizen, Customer as innovator

Purpose Shared Vision, Value and Values

Platform Foundation for co-innovation, enable network effects

Patterns Design for adoption,models for imitationSerendipity, Disruption

Partnering Longer term win-win relationship based on shared risk and reward,Quadruple Helix

Prototyping Rapid iteration and experimentation

Processes Processes for innovation rather than ad-hoc. Bridging, Curating

Page 5: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

5

Requirements for the realisation of the Dublin Innovation declaration

Experimentation

Photo credits: www.respectserendipity.com

Discovery Learning

Embrace change Evidence-based policy-making

Orchestration

Paradigm change is REAL!

• Closed innovation Open innovation Open innovation 2.0

• Dependency Indepencency Interdependency

• Subcontracting Cross-licensing Cross-fertilisation

• Solo Cluster Ecosystem

• Linear Linear, leaking Mash-up

• Linear subcontracts Triple Helix Quadruple Helix

• Planning Validation, pilots Experimentation

• Control Management Orchestration

• Win-lose game Win-win game Win more-Win more

• Box thinking Out of the Box No Boxes!

• Single entity Single Discipline Interdisciplinary

• Value chain Value network Value constellation

Page 6: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

6

A

B

C

“I am going to use

my idea in my field

of use, and you are

welcome to use

it in your own field”

Bridger as new profession

10

••• 12

European Innovation System?

FROM END PRODUCT CAN NOT BEEN SEEN

THE COOKING PROCESS IN DETAILS:

���� BUT IT REQUIRES RIGHT INGREDIENTS,

ENERGY AND COOKING

����LOCAL FLAVORING

People, users

Ideas

EnterprisesOpenness in

the process

Local/Regional

flavor

Leaders and

chefs picking

up results

The cooking

pot (Living

Labs)

THE FIRE:

����Public – Private – Civic

partnership

�Creative commons

�Precommercial Public

Procurement

�Other funding

�Right conditions for innovation

Page 7: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

7

Summary

• DO it! From Think-tanks to DO-tanks!!

• Requires COURAGE to allow experiments, also evidence policy making based on real world experiments

• Risk management, not avoidance

• Creating new with the quadruple helix

Page 8: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

1

Ecosystems and value constellations

[email protected]

Adviser, Innovation Systems, DG CONNECT

Innovation?

• Make things happen!

Science based linear innovation is NOT mainstream anymore!

• User-centric innovation• Open innovation• Systemic innovation• Experimental mash-up

•Leadership with courage -> new management skills

Page 9: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

2

Work & Business Transformation

LocalizedImplementation

InternalIntegration

BusinessProcess

Redesign

BusinessNetworkRedesign

BusinessScope

Redefinition

Cost/Efficiency

QualityTime

Customization

New Markets

ValueInnovation

Area of interest

3

Page 10: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

3

Diversity means breakthrough probability

High low

Low

high

Val

ue o

f inn

ovat

ion

Breakthrough

average

insignificant

Alignment of team members’ disciplines4

••• 6

Innovating together!

Open

Innovation 2.0

Citizens

and users

Application

Environments

Technology and

Infrastructure

Organisation

and methods

Expertise

Creative Commons; tools, IPR, practise, experience

5

Page 11: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

4

Open Innovation 2.0

People

Purpose

Patterns

Platform

Partnering

Prototyping

Processes

People People, Community, Ecosystem centric.User, Citizen, Customer as innovator

Purpose Shared Vision, Value and Values

Platform Foundation for co-innovation, enable network effects

Patterns Design for adoption,models for imitationSerendipity, Disruption

Partnering Longer term win-win relationship based on shared risk and reward,Quadruple Helix

Prototyping Rapid iteration and experimentation

Processes Processes for innovation rather than ad-hoc. Bridging, Curating

Page 12: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

5

Requirements for the realisation of the Dublin Innovation declaration

Experimentation

Photo credits: www.respectserendipity.com

Discovery Learning

Embrace change Evidence-based policy-making

Orchestration

Paradigm change is REAL!

• Closed innovation Open innovation Open innovation 2.0

• Dependency Indepencency Interdependency

• Subcontracting Cross-licensing Cross-fertilisation

• Solo Cluster Ecosystem

• Linear Linear, leaking Mash-up

• Linear subcontracts Triple Helix Quadruple Helix

• Planning Validation, pilots Experimentation

• Control Management Orchestration

• Win-lose game Win-win game Win more-Win more

• Box thinking Out of the Box No Boxes!

• Single entity Single Discipline Interdisciplinary

• Value chain Value network Value constellation

Page 13: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

6

A

B

C

“I am going to use

my idea in my field

of use, and you are

welcome to use

it in your own field”

Bridger as new profession

10

••• 12

European Innovation System?

FROM END PRODUCT CAN NOT BEEN SEEN

THE COOKING PROCESS IN DETAILS:

���� BUT IT REQUIRES RIGHT INGREDIENTS,

ENERGY AND COOKING

����LOCAL FLAVORING

People, users

Ideas

EnterprisesOpenness in

the process

Local/Regional

flavor

Leaders and

chefs picking

up results

The cooking

pot (Living

Labs)

THE FIRE:

����Public – Private – Civic

partnership

�Creative commons

�Precommercial Public

Procurement

�Other funding

�Right conditions for innovation

Page 14: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

7

Summary

• DO it! From Think-tanks to DO-tanks!!

• Requires COURAGE to allow experiments, also evidence policy making based on real world experiments

• Risk management, not avoidance

• Creating new with the quadruple helix

Page 15: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

1

Ecosystems and value constellations

[email protected]

Adviser, Innovation Systems, DG CONNECT

Innovation?

• Make things happen!

Science based linear innovation is NOT mainstream anymore!

• User-centric innovation• Open innovation• Systemic innovation• Experimental mash-up

•Leadership with courage -> new management skills

Page 16: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

2

Work & Business Transformation

LocalizedImplementation

InternalIntegration

BusinessProcess

Redesign

BusinessNetworkRedesign

BusinessScope

Redefinition

Cost/Efficiency

QualityTime

Customization

New Markets

ValueInnovation

Area of interest

3

Page 17: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

3

Diversity means breakthrough probability

High low

Low

high

Val

ue o

f inn

ovat

ion

Breakthrough

average

insignificant

Alignment of team members’ disciplines4

••• 6

Innovating together!

Open

Innovation 2.0

Citizens

and users

Application

Environments

Technology and

Infrastructure

Organisation

and methods

Expertise

Creative Commons; tools, IPR, practise, experience

5

Page 18: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

4

Open Innovation 2.0

People

Purpose

Patterns

Platform

Partnering

Prototyping

Processes

People People, Community, Ecosystem centric.User, Citizen, Customer as innovator

Purpose Shared Vision, Value and Values

Platform Foundation for co-innovation, enable network effects

Patterns Design for adoption,models for imitationSerendipity, Disruption

Partnering Longer term win-win relationship based on shared risk and reward,Quadruple Helix

Prototyping Rapid iteration and experimentation

Processes Processes for innovation rather than ad-hoc. Bridging, Curating

Page 19: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

5

Requirements for the realisation of the Dublin Innovation declaration

Experimentation

Photo credits: www.respectserendipity.com

Discovery Learning

Embrace change Evidence-based policy-making

Orchestration

Paradigm change is REAL!

• Closed innovation Open innovation Open innovation 2.0

• Dependency Indepencency Interdependency

• Subcontracting Cross-licensing Cross-fertilisation

• Solo Cluster Ecosystem

• Linear Linear, leaking Mash-up

• Linear subcontracts Triple Helix Quadruple Helix

• Planning Validation, pilots Experimentation

• Control Management Orchestration

• Win-lose game Win-win game Win more-Win more

• Box thinking Out of the Box No Boxes!

• Single entity Single Discipline Interdisciplinary

• Value chain Value network Value constellation

Page 20: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

6

A

B

C

“I am going to use

my idea in my field

of use, and you are

welcome to use

it in your own field”

Bridger as new profession

10

••• 12

European Innovation System?

FROM END PRODUCT CAN NOT BEEN SEEN

THE COOKING PROCESS IN DETAILS:

���� BUT IT REQUIRES RIGHT INGREDIENTS,

ENERGY AND COOKING

����LOCAL FLAVORING

People, users

Ideas

EnterprisesOpenness in

the process

Local/Regional

flavor

Leaders and

chefs picking

up results

The cooking

pot (Living

Labs)

THE FIRE:

����Public – Private – Civic

partnership

�Creative commons

�Precommercial Public

Procurement

�Other funding

�Right conditions for innovation

Page 21: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

7

Summary

• DO it! From Think-tanks to DO-tanks!!

• Requires COURAGE to allow experiments, also evidence policy making based on real world experiments

• Risk management, not avoidance

• Creating new with the quadruple helix

Page 22: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

1

Ecosystems and value constellations

[email protected]

Adviser, Innovation Systems, DG CONNECT

Innovation?

• Make things happen!

Science based linear innovation is NOT mainstream anymore!

• User-centric innovation• Open innovation• Systemic innovation• Experimental mash-up

•Leadership with courage -> new management skills

Page 23: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

2

Work & Business Transformation

LocalizedImplementation

InternalIntegration

BusinessProcess

Redesign

BusinessNetworkRedesign

BusinessScope

Redefinition

Cost/Efficiency

QualityTime

Customization

New Markets

ValueInnovation

Area of interest

3

Page 24: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

3

Diversity means breakthrough probability

High low

Low

high

Val

ue o

f inn

ovat

ion

Breakthrough

average

insignificant

Alignment of team members’ disciplines4

••• 6

Innovating together!

Open

Innovation 2.0

Citizens

and users

Application

Environments

Technology and

Infrastructure

Organisation

and methods

Expertise

Creative Commons; tools, IPR, practise, experience

5

Page 25: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

4

Open Innovation 2.0

People

Purpose

Patterns

Platform

Partnering

Prototyping

Processes

People People, Community, Ecosystem centric.User, Citizen, Customer as innovator

Purpose Shared Vision, Value and Values

Platform Foundation for co-innovation, enable network effects

Patterns Design for adoption,models for imitationSerendipity, Disruption

Partnering Longer term win-win relationship based on shared risk and reward,Quadruple Helix

Prototyping Rapid iteration and experimentation

Processes Processes for innovation rather than ad-hoc. Bridging, Curating

Page 26: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

5

Requirements for the realisation of the Dublin Innovation declaration

Experimentation

Photo credits: www.respectserendipity.com

Discovery Learning

Embrace change Evidence-based policy-making

Orchestration

Paradigm change is REAL!

• Closed innovation Open innovation Open innovation 2.0

• Dependency Indepencency Interdependency

• Subcontracting Cross-licensing Cross-fertilisation

• Solo Cluster Ecosystem

• Linear Linear, leaking Mash-up

• Linear subcontracts Triple Helix Quadruple Helix

• Planning Validation, pilots Experimentation

• Control Management Orchestration

• Win-lose game Win-win game Win more-Win more

• Box thinking Out of the Box No Boxes!

• Single entity Single Discipline Interdisciplinary

• Value chain Value network Value constellation

Page 27: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

6

A

B

C

“I am going to use

my idea in my field

of use, and you are

welcome to use

it in your own field”

Bridger as new profession

10

••• 12

European Innovation System?

FROM END PRODUCT CAN NOT BEEN SEEN

THE COOKING PROCESS IN DETAILS:

���� BUT IT REQUIRES RIGHT INGREDIENTS,

ENERGY AND COOKING

����LOCAL FLAVORING

People, users

Ideas

EnterprisesOpenness in

the process

Local/Regional

flavor

Leaders and

chefs picking

up results

The cooking

pot (Living

Labs)

THE FIRE:

����Public – Private – Civic

partnership

�Creative commons

�Precommercial Public

Procurement

�Other funding

�Right conditions for innovation

Page 28: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

7

Summary

• DO it! From Think-tanks to DO-tanks!!

• Requires COURAGE to allow experiments, also evidence policy making based on real world experiments

• Risk management, not avoidance

• Creating new with the quadruple helix

Page 29: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

1

Ecosystems and value constellations

[email protected]

Adviser, Innovation Systems, DG CONNECT

Innovation?

• Make things happen!

Science based linear innovation is NOT mainstream anymore!

• User-centric innovation• Open innovation• Systemic innovation• Experimental mash-up

•Leadership with courage -> new management skills

Page 30: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

2

Work & Business Transformation

LocalizedImplementation

InternalIntegration

BusinessProcess

Redesign

BusinessNetworkRedesign

BusinessScope

Redefinition

Cost/Efficiency

QualityTime

Customization

New Markets

ValueInnovation

Area of interest

3

Page 31: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

3

Diversity means breakthrough probability

High low

Low

high

Val

ue o

f inn

ovat

ion

Breakthrough

average

insignificant

Alignment of team members’ disciplines4

••• 6

Innovating together!

Open

Innovation 2.0

Citizens

and users

Application

Environments

Technology and

Infrastructure

Organisation

and methods

Expertise

Creative Commons; tools, IPR, practise, experience

5

Page 32: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

4

Open Innovation 2.0

People

Purpose

Patterns

Platform

Partnering

Prototyping

Processes

People People, Community, Ecosystem centric.User, Citizen, Customer as innovator

Purpose Shared Vision, Value and Values

Platform Foundation for co-innovation, enable network effects

Patterns Design for adoption,models for imitationSerendipity, Disruption

Partnering Longer term win-win relationship based on shared risk and reward,Quadruple Helix

Prototyping Rapid iteration and experimentation

Processes Processes for innovation rather than ad-hoc. Bridging, Curating

Page 33: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

5

Requirements for the realisation of the Dublin Innovation declaration

Experimentation

Photo credits: www.respectserendipity.com

Discovery Learning

Embrace change Evidence-based policy-making

Orchestration

Paradigm change is REAL!

• Closed innovation Open innovation Open innovation 2.0

• Dependency Indepencency Interdependency

• Subcontracting Cross-licensing Cross-fertilisation

• Solo Cluster Ecosystem

• Linear Linear, leaking Mash-up

• Linear subcontracts Triple Helix Quadruple Helix

• Planning Validation, pilots Experimentation

• Control Management Orchestration

• Win-lose game Win-win game Win more-Win more

• Box thinking Out of the Box No Boxes!

• Single entity Single Discipline Interdisciplinary

• Value chain Value network Value constellation

Page 34: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

6

A

B

C

“I am going to use

my idea in my field

of use, and you are

welcome to use

it in your own field”

Bridger as new profession

10

••• 12

European Innovation System?

FROM END PRODUCT CAN NOT BEEN SEEN

THE COOKING PROCESS IN DETAILS:

���� BUT IT REQUIRES RIGHT INGREDIENTS,

ENERGY AND COOKING

����LOCAL FLAVORING

People, users

Ideas

EnterprisesOpenness in

the process

Local/Regional

flavor

Leaders and

chefs picking

up results

The cooking

pot (Living

Labs)

THE FIRE:

����Public – Private – Civic

partnership

�Creative commons

�Precommercial Public

Procurement

�Other funding

�Right conditions for innovation

Page 35: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

7

Summary

• DO it! From Think-tanks to DO-tanks!!

• Requires COURAGE to allow experiments, also evidence policy making based on real world experiments

• Risk management, not avoidance

• Creating new with the quadruple helix

Page 36: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

1

Ecosystems and value constellations

[email protected]

Adviser, Innovation Systems, DG CONNECT

Innovation?

• Make things happen!

Science based linear innovation is NOT mainstream anymore!

• User-centric innovation• Open innovation• Systemic innovation• Experimental mash-up

•Leadership with courage -> new management skills

Page 37: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

2

Work & Business Transformation

LocalizedImplementation

InternalIntegration

BusinessProcess

Redesign

BusinessNetworkRedesign

BusinessScope

Redefinition

Cost/Efficiency

QualityTime

Customization

New Markets

ValueInnovation

Area of interest

3

Page 38: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

3

Diversity means breakthrough probability

High low

Low

high

Val

ue o

f inn

ovat

ion

Breakthrough

average

insignificant

Alignment of team members’ disciplines4

••• 6

Innovating together!

Open

Innovation 2.0

Citizens

and users

Application

Environments

Technology and

Infrastructure

Organisation

and methods

Expertise

Creative Commons; tools, IPR, practise, experience

5

Page 39: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

4

Open Innovation 2.0

People

Purpose

Patterns

Platform

Partnering

Prototyping

Processes

People People, Community, Ecosystem centric.User, Citizen, Customer as innovator

Purpose Shared Vision, Value and Values

Platform Foundation for co-innovation, enable network effects

Patterns Design for adoption,models for imitationSerendipity, Disruption

Partnering Longer term win-win relationship based on shared risk and reward,Quadruple Helix

Prototyping Rapid iteration and experimentation

Processes Processes for innovation rather than ad-hoc. Bridging, Curating

Page 40: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

5

Requirements for the realisation of the Dublin Innovation declaration

Experimentation

Photo credits: www.respectserendipity.com

Discovery Learning

Embrace change Evidence-based policy-making

Orchestration

Paradigm change is REAL!

• Closed innovation Open innovation Open innovation 2.0

• Dependency Indepencency Interdependency

• Subcontracting Cross-licensing Cross-fertilisation

• Solo Cluster Ecosystem

• Linear Linear, leaking Mash-up

• Linear subcontracts Triple Helix Quadruple Helix

• Planning Validation, pilots Experimentation

• Control Management Orchestration

• Win-lose game Win-win game Win more-Win more

• Box thinking Out of the Box No Boxes!

• Single entity Single Discipline Interdisciplinary

• Value chain Value network Value constellation

Page 41: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

6

A

B

C

“I am going to use

my idea in my field

of use, and you are

welcome to use

it in your own field”

Bridger as new profession

10

••• 12

European Innovation System?

FROM END PRODUCT CAN NOT BEEN SEEN

THE COOKING PROCESS IN DETAILS:

���� BUT IT REQUIRES RIGHT INGREDIENTS,

ENERGY AND COOKING

����LOCAL FLAVORING

People, users

Ideas

EnterprisesOpenness in

the process

Local/Regional

flavor

Leaders and

chefs picking

up results

The cooking

pot (Living

Labs)

THE FIRE:

����Public – Private – Civic

partnership

�Creative commons

�Precommercial Public

Procurement

�Other funding

�Right conditions for innovation

Page 42: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

7

Summary

• DO it! From Think-tanks to DO-tanks!!

• Requires COURAGE to allow experiments, also evidence policy making based on real world experiments

• Risk management, not avoidance

• Creating new with the quadruple helix

Page 43: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

1

Ecosystems and value constellations

[email protected]

Adviser, Innovation Systems, DG CONNECT

Innovation?

• Make things happen!

Science based linear innovation is NOT mainstream anymore!

• User-centric innovation• Open innovation• Systemic innovation• Experimental mash-up

•Leadership with courage -> new management skills

Page 44: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

2

Work & Business Transformation

LocalizedImplementation

InternalIntegration

BusinessProcess

Redesign

BusinessNetworkRedesign

BusinessScope

Redefinition

Cost/Efficiency

QualityTime

Customization

New Markets

ValueInnovation

Area of interest

3

Page 45: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

3

Diversity means breakthrough probability

High low

Low

high

Val

ue o

f inn

ovat

ion

Breakthrough

average

insignificant

Alignment of team members’ disciplines4

••• 6

Innovating together!

Open

Innovation 2.0

Citizens

and users

Application

Environments

Technology and

Infrastructure

Organisation

and methods

Expertise

Creative Commons; tools, IPR, practise, experience

5

Page 46: Ecosystems and value constellations · Prototyping Processes People People, Community, Ecosystem centric. User, Citizen,Customer as innovator Purpose Shared Vision,Value and Values

4

Open Innovation 2.0

People

Purpose

Patterns

Platform

Partnering

Prototyping

Processes

People People, Community, Ecosystem centric.User, Citizen, Customer as innovator

Purpose Shared Vision, Value and Values

Platform Foundation for co-innovation, enable network effects

Patterns Design for adoption,models for imitationSerendipity, Disruption

Partnering Longer term win-win relationship based on shared risk and reward,Quadruple Helix

Prototyping Rapid iteration and experimentation

Processes Processes for innovation rather than ad-hoc. Bridging, Curating

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Requirements for the realisation of the Dublin Innovation declaration

Experimentation

Photo credits: www.respectserendipity.com

Discovery Learning

Embrace change Evidence-based policy-making

Orchestration

Paradigm change is REAL!

• Closed innovation Open innovation Open innovation 2.0

• Dependency Indepencency Interdependency

• Subcontracting Cross-licensing Cross-fertilisation

• Solo Cluster Ecosystem

• Linear Linear, leaking Mash-up

• Linear subcontracts Triple Helix Quadruple Helix

• Planning Validation, pilots Experimentation

• Control Management Orchestration

• Win-lose game Win-win game Win more-Win more

• Box thinking Out of the Box No Boxes!

• Single entity Single Discipline Interdisciplinary

• Value chain Value network Value constellation

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A

B

C

“I am going to use

my idea in my field

of use, and you are

welcome to use

it in your own field”

Bridger as new profession

10

••• 12

European Innovation System?

FROM END PRODUCT CAN NOT BEEN SEEN

THE COOKING PROCESS IN DETAILS:

���� BUT IT REQUIRES RIGHT INGREDIENTS,

ENERGY AND COOKING

����LOCAL FLAVORING

People, users

Ideas

EnterprisesOpenness in

the process

Local/Regional

flavor

Leaders and

chefs picking

up results

The cooking

pot (Living

Labs)

THE FIRE:

����Public – Private – Civic

partnership

�Creative commons

�Precommercial Public

Procurement

�Other funding

�Right conditions for innovation

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Summary

• DO it! From Think-tanks to DO-tanks!!

• Requires COURAGE to allow experiments, also evidence policy making based on real world experiments

• Risk management, not avoidance

• Creating new with the quadruple helix