ECOSYSTEM OF EQUALITY

Tommi LaitioResearcher, Demos Helsinki

25 May 2011tommi.laitio@demos.fi

MINORITY

Community

Minority

Alternative A

Alternative A

Result: you´re out

Alternative B

Alternative B

Result: you can´t be you

TIME TO MOVE FROM EFFICIENT SUPERPLANS...

...TO FUNCTIONING ECOSYSTEMS

FROM NATIONAL DEBATES....vicious discussion about ´them´

´for´ and ´against´

...TO PEOPLE GIVING HOPEgiving a range of faces to an issue

changing the subject from tolerance

FROM MINORITY

TO ME

TO US

WE STILL HAVE THE SOCIAL DILEMMA.

HOW DO I KNOW THAT OTHERS WILL CHANGE AS WELL?

1) MAKING ACTING DIFFERENTLY SOCIALLY ATTRACTIVE.2) SHOWING THE ACTION OF EVEN ONE.3) TEACHING SKILLS

COMMUNITY NAMES AND FRAMES THE ISSUE

Example: Kiva antibullying project, which halved bullying in Finnish schools.

FROM ATTITUDES TO SKILLSExamples:

We Read Together (unifem, Zonta, libraries)Crisis hotlines for rape victims

IDENTIFYING COMMUNITIESExample:

People´s Grocery in Oakland

EMPOWERING GATEKEEPERSExample:

Demos Helsinki´s Peloton project

SUPPORTING INITIATIVESExample:

Enabled by Design resulting from Social Innovation Camp

CREATING INTERDEPENDENCIESExample:

Time Banks

COMMUNITY IS ACTION, NOT ATTITUDE.