ECOSTART BUSINESS ANALYSIS · 1. Marketing and advertising on the promotion of the ICO project...
Transcript of ECOSTART BUSINESS ANALYSIS · 1. Marketing and advertising on the promotion of the ICO project...
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You must be the
change you wish to
see in the world
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If our generation does not do the
impossible, waiting for us
unthinkable»
Petra Kelly
ECOSTART
BUSINESS ANALYSIS
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You must be
the change you
wish to see in
the world!
CIVILIZATION CHALLENGE
JOIN US
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How much do we invest
in the environment?
How much should we
invest in the environment?
A particle of "eco" in the word
"ecology" in translation from
ancient Greek means "home".
Our house is the whole Earth,
but we allocate too little money
for its maintenance. Currently,
investments in the environment
are only 1% of GDP.
According to experts on the
environment, to stabilize the
environmental situation at the current
level, it is required to invest at least
3% of GDP in order to improve it - at
least 4% of GDP, for radical changes
– at least 5% of GDP.
Thus, investments in the
environment need to be increased
3-5 times!
The main problem of ecology
Insufficient investment of
environmental activities and “green” business.
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EXISTING PROBLEMS
Traditional Institutions investing in ecology
Problems of the traditional system Investments
Investment Funds
Ecological funds (EF)
Banking organizations
State organizations
Private investors and angels
Expensive and slow services
Not a public investment process without involvement of the public
The dominance of large financial groups
Politicization, which impedes the implementation of global projects on our
Common planet
There is no coordination of activity between various investment
institutions when they investing environmental projects.
There is no mechanism for attracting investors with small amounts.
Small but effective environmental projects often do not have the ability to
scale because they lack fame or publicity.
The main problem facing environmental projects
is a deficit of financing. Even those projects that
manage to secure funding through traditional
institutions also face disadvantages.
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The deficit of financing of
“green” business and
environmental activities.
KEY PROBLEM
1) A brand new, TECO blockchain platform with
the ability to issue security tokens by
companies to invest in their environmental
projects
2) The marketplace, which will unite all
participants in the environmental community
3) A decentralized Environmental Investment
Fund (EIF)
4) Сrowdfunding and Fundraising services - for
environmental startups and NPO
SOLUTION
KEY BENEFITS
Market Access 24/7 Fast execution of transactions Transparency
FIGHTING BACK FOR THE PLANET Environmental damage is one of the most acute problems facing mankind. EcoStart will
help the planet to fight back, by using blockchain technology to support green businesses
Lower transaction costs
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KEY COMPETITIVE ADVANTAGES OVER TRADITIONAL
INVESTMENT INSTITUTIONS
Independence and
efficiency in raising
funds
Lack of intermediaries
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3
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Lack of dependence on
government services and
global financial groups
Involvement of all active
participants and socially
oriented business,
including investors with
small capital, in solving
environmental problems
5
6 The results of each project
will be publicly available,
which will allow investors
to identify and help scale
up environmental projects
that are truly effective
Transparent system for
attracting and controlling
the expenditure of funds
and «green" technology
of the blockchain
EcoStart
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PLATFORM FEATURES
Сrowdfunding and
Fundraising services The marketplace for green business followers
Environmental
Investment Fund
(EIF)
Service for expertise,
recommendations and
ratings
Space Monitoring
of the Earth’s Surface Crypto Lottery Motivation and reward
system for volunteers
Private
Cryptomessenger
Security tokens Constructor
Investors
Can search for validated
environmental projects
to invest in
Startup
Can search for validated investors
to fund their projects, receive
crowdfunding or be funded
through the EcoStart EIF
Volunteers
Can find validated environmental
projects to work for
Ratings
All platform users are rated using
a fair, decentralized review
system
The experts
Platform users will have
instant access to global
environmental experts
How EcoStart will benefit
Environmental Stakeholders
KEY COMPETITIVE ADVANTAGES OVER TRADITIONAL
INVESTMENT INSTITUTIONS
Independence and
efficiency in raising
funds
Transparent system for
attracting and controlling the
expenditure of funds and
«green" technology of the
blockchain EcoStart
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2
3
4
Lack of dependence on
government services and
global financial groups
Lack of
intermediaries;
Involvement of all active
participants and socially
oriented business,
including investors with
small capital, in solving
environmental problems
5
6 The results of each project
will be publicly available,
which will allow investors
to identify and help scale
up environmental projects
that are truly effective
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TRENDS FOR THE DEVELOPMENT OF THE
PROJECT
1 Growing interest in
environmental issues
2 Business begins to follow the
principles of corporate social
responsibility and sustainable
development when investing
The rapid development of the crypto
industry, which showed a phenomenal
growth in capitalization in 2017
3 4
5 6
Financial institutions
investing in
environmental projects
are becoming more and
more in demand
In all sectors and in all
types of activities, a
trend is developing to
increase the amount of
financing for
environmental projects
The crypto industry is booming. Although the
capitalization of cryptocurrency decreased in
2018, many analysts and experts expect
that in 2019 the cryptocurrency will reach
new heights.
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Financing Needed
.
a. To develop the EcoStart platform and promote the project: - $ 200K for the development of the platform, including on MVP - $ 30K - $ 45K license for financial and exchange services - $ 150K marketing, advertising and PR - $ 570K operating expenses (office, salary, business trips, etc.) - $ 300K conducting a Security Tokens Offering (STO) with obtaining permission from the SEC - $ 35K contingency _____________________________________________________________ Total $ 1.3 million b. To create an environmental investment fund. It is planned to place security tokens to create fund capital through conducting a STO : - Soft cup - $ 10 K - Hard cup - $ 25 K ______________________________________________________________ A total investment of 11.3 -25.3 million US dollars is required
$ 1,300,000 Investments in the
project are made through the
purchase of preferred convertible
shares of EcoStart Corporation
(Delaware)
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INCOME MODEL
Platform fee
% from the
Сrowdfunding
and
Fundraising
services
Revenues
from crypto
lottery
Income
from IEF
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We assume that by analogy with the law of
Reed's Law that the usefulness of large
networks can exponentially scale with the size
of the network, the growth in the capitalization
of the EcoStart platform is also subject to this
law. In the EcoStart ecosystem, participants
can not only interact with each other, but also
create their own security tokens. There are new
communities within the EcoStart ecosystem
(companies within the company (EcoStart
platforms), so the capitalization (C) of the
EcoStart platform can be proportional to K ~ 2n
(2 to the power of "n - the number of
participants"), rather than directly proportional
to the number of participants.
Hypothesis
FINANCIAL PROJECTION
Indicators Years
2 020 2 021 2 022 2 023
Revenues from sales 0,00 2,12 8,36 20,20
Variable costs 0,00 0,00 -0,01 -0,12
Marginal (gross) profit 0,00 2,12 8,35 20,08
Constant overhead costs -1,02 -1,27 -3,60 -3,80
The cost of labor performers
(production staff)
0,00 0,00 0,00 0,00
Management costs, thousand
US $ -0,06 -0,69 -1,20 -1,50
Commercial expenses 0,00 -0,20 -0,30 -0,61
Earnings before depreciation,
interest and taxes (EBITDA)
-1,08 -0,04 3,25 14,17
Basic financial ratios
Capital / Cost of Capital 168,2 175,8 228,0
Profit / Cost of Capital 0,0 17,6 75,6
MONEY TREE
➢ The cost of business is
75.6 million USD
➢ The company's
capitalization over three years
may increase by 2.8 times
75,6
Profit /
Cost of
capital
business
valuation
method
х Cost of
business
33,2% 228,0
Profitability
of equity
capital
Profit /
Capital
Capital
/Cost of
capital
"Capitalization
of capital"
33,2% 1
Return On
Assets
Profit /
Assets
Аssets /
equity
Financial
leverage
56% 0,59
Profitability
of sales
Profit /
Revenue
proceeds /
assets
asset
turnover
Liquidity
> 2
RISK
ASSESSMENT
SWOT ANALYSIS OF THE
ECOSTART
MARKETING STRATEGY We divide marketing strategy and advertising into two separate categories:
1. Marketing and advertising on the promotion of the ICO project EcoStart goal: to attract the attention of the crypto community to the project, get positive feedback and ratings and finally, to collect the crypto currency for the development of the project. 2. The target audience: owners of crypto-currency, crypto-enthusiasts, crypto-investors. 3. Channels: first of all, the most popular and popular social networks will be used and messengers according to 2017 data.
Active users in millions
MARKETING
STRATEGY 2. Marketing and advertising platform EcoStart.
Objectives:
To create a global ecological ecosystem for financing projects to solve environmental problems of the planet Earth, and in the field of the crypto
industry, our goal is to move the cryptocurrency market from a very small industry to the masses.
The target audience:
Socially oriented people who are ready to help environmental projects and events.
These users can be in all countries, of all ages, of any gender, but we distinguish from all this diversity - people who actively use the Internet,
with an active social position and mainly in developed countries, aged 18-45 years
Channels and tools
At the current stage:
- Creation of an initial user database due to the maximum; registrations from friends and relatives;
- mentions in blogs and content marketing;
-cooperation with marketing channels, and cooperation with a niche blog to generate product texts;
- hiring a team of authors who would be engaged in content marketing on a long-term basis.
Strategy Marketing:
- advertising to attract an audience;
- SEO through search engines (Yelp, Rap Genius, Stack Overflow);
- creating a viral loop with the simplest mechanisms to attract users and a real incentive
ADVERTISING
PLAN PR (materials, bloggers, reviews, press releases)
Having huge experience and a base of contacts in the sphere of high technologies, fintech, specialists, media managers, we look forward to receiving reviews in the most prestigious publications devoted to technologies: techcrunch.com, variety.com, mashable.com, theverge.com, gizmodo.com, techrepublic.com, finance.yahoo.com/tech and others.
Bloggers and vlogery
Thanks to the planned active contacts with popular bloggers and vlogs on the topic of crypto currency, technology blocking, as well as a referral system with fees for inviting users, we expect to receive at least 1000 reviews during the first year of work after krauseyla. Given that video advertising on Facebook, Youku, YouTube and other networks is currently the fastest growing format of advertising the cost of the ultimate lead, thanks to this format can be reduced several times. Especially for the preparation of a large number of materials, incl. video, the team attracted experienced experts in content and production professionals.
Remarketing / Retargeting
Targeting an audience that has already visited the site. According to statistics, at the first
visiting the percentage of visitors who make the decision is only 2% to 8%, so it's important to remind them of your
project and return them to the site.
Investments in advertising
• Print mass-media
• Marketing in the Media
• Paid articles, advertising
• Support for bloggers on social networking platforms
• SEO
PARTNERS
http://ecoangel.group
CONTACTS:
https://t.me/smart_idea18 @ecostart18