Ecorl oer-it-upf-sharing-economy-pp-video
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SHARING ECONOMY Tutor: Marta Mainieri
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Transcript of Ecorl oer-it-upf-sharing-economy-pp-video
SHARING ECONOMY
Tutor: Marta Mainieri
Topics
Four kinds of Sharing Economy Sharing Economy: why? What’s new? Contradictions
Four kinds of Sharing Economy
Four kinds of Sharing Economy
1. Rental Economy
Four kinds of Sharing Economy 1. Rental Economy
RENTING ECONOMYValue Proposition Provides access to goods, skills,
services, exchange for a cash reward
Social, economic, environmental value
Claimed by many services
Value captured Transaction percentage
Scalability Replicability in other cities and countries
Legal model For Profit (S.R.L. in Italy)
Four kinds of Sharing Economy
2. Gift economy
GIFT ECONOMYValue Proposition
Provides access or reuse of goods, skills, services not mediated by money
Social, economic, environmentalvalue
These values are central in the Service concept
Captured value Great difficulty to be sustainable
Scalability With word of mouth
Legal model No Profit
Four kinds of Sharing Economy
3. Peer to Peer economy
PEER TO PEER ECONOMYValue Proposition
Offers an opportunity to build a shared good in which everyone participates according to his capability
Social, economic, environmentalvalue
Social and economic values (not intended as income but as generated value) are central to the idea of service
Captured value
Donations but also use of the service for commercial purposes
Scalability With word of mouth
Legal model No Profit
Four kinds of Sharing Economy
4. On demand Economy
ON DEMAND ECONOMYValue Proposition
Customers wanting goods and services on demand are in contact. No collaboration among the users (the platform establishes the price and selects the staff)
Social, economic, environmentalvalue
Not important
Captured value Percentage of transactionScalability With word of mouth Legal model For Profit
Sharing Economy: why?
Sharing Economy: Why ?
Financial crisis new economic needsEnvironmental crisis
new way of consuming
Social crisis new way of living together
From users to Citizens!
Sharing Economy: Why ?
What’s new ?
The Platform Model
Value Proposition
Chain Community
CustomizeConfidence
Channel
Convenience
BEFORE NOWCompany PlatformCustomers MemberMoney ReputationProduct ExperienceLoyalty points Convenience Multichannel Omnichannel
What’s new?
What’s new?
Contradictions
• Laws are inadeguate
• Deregulation of the work
