Economics project

Done by:

Jasmine Quek

Serene Quek

Vanessa Lim

Rachel Lee

Wee Hong Yi

Project A

Take a look at our video that we had made to understand how the price of ipad is determined.

http://www.mediafire.com/file/k35674a7t1i04d9/project%20A.wmv

Project B

Japan Economy

DeficitiPad 2

Japan Economy Deficit

DUE TO

TSUNAMI/EARTHQUAKE

RESULTS IN

reduction in supply quantity and quality

of resources

Negative growth, lower output

(PRODUCERS)

RESULTS INPurchasing power

Unemployment, decrease in income,

loss of homes

More consumers unwilling and

unable to purchase iPad

(CONSUMERS)

More consumers rationed out of market

(rationing function)

Fall in demand

Effects on Marketing & Pricing Decisions

fall in quantity supplied > fall in quantity demanded**

Equilibrium point at which the demand and supply curve meets will shift

leftwards, allowing us to conclude that the price will increases.

**Although the Japanese may not be as willing to buy iPad due to their

situation , people from all over the world would still want to buy the iPad , the

demand for iPad would therefore not be greatly affected as compared to the

quantity supplied.

Introduction of iPad 2

Demand for iPad would decrease

Assumption: Consumers prefer substitution goods such as the iPad 2

since it is newer and better than the ipad

(CONSUMERS)

Introduction of iPad 2

Decrease in quantity supplied of iPads

Due to fall in demand for iPad, producers

channel resources to the production of the

iPad 2 instead of iPad

(PRODUCERS)

Effects on Marketing & Pricing Decisions

Fall in Demand > Fall in Supply**

According to the curve, the equilibrium point will move leftwards , allowing us to

conclude that the equilibrium price decreases.

**According to the Marginalist Principle, it would be rational for consumers to purchase substitution goods (iPad 2) than the iPad. This is due to the fact that the satisfaction gained from consuming an additional iPad < cost paid for that additional iPad. Thus, fall in

demand would be greater than fall in supply

Creditswww.businessinsider.com/japan-supply-chain-20111-3