Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies...

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Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies Trends Exit 1 Intro Welcome to the Netherlands Ministry of Economic Affairs, Agriculture and Innovation Marcel Vernooij, Member of the Managementteam of the Department of Agriculture, Fisheries and Agribusiness Amsterdam, November 2, 2010

Transcript of Economics Investments Chains Agri-sector Holland Intro Success factors Export Developments Policies...

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IntroIntro

Welcome to the NetherlandsMinistry of Economic Affairs, Agriculture and

Innovation

Marcel Vernooij, Member of the Managementteamof the Department of Agriculture, Fisheries and AgribusinessAmsterdam, November 2, 2010

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Holland is...Holland is...

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...and Holland is......and Holland is...

● About 16.5 million inhabitants

● A gross national productof 594 billion euro

● An average household of2.2 persons

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Importance of the Dutch agri-cluster

● App. 10% of GNP and jobs

● Primary production value: Euro 25 bln/year

● Food industry turn over: Euro 55 bln/year; 150.000 employees

● Strong international orientation

● World's second-largest exporter of agricultural products

● Gateway to Europe

● App. 10% of GNP and jobs

● Primary production value: Euro 25 bln/year

● Food industry turn over: Euro 55 bln/year; 150.000 employees

● Strong international orientation

● World's second-largest exporter of agricultural products

● Gateway to Europe

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Top 5 exporters of agricultural products

Country 2009 export in US $ billion

U.S.A. 111 (-14,3%)

Netherlands 77 (-10,2%)

Germany 75 (-5,9%)

France 64 (-15,9%)

Brazil 55 (-6,8%)

Source: UN ComtradeSource: UN Comtrade

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The top 8 Dutch food concerns in 2008

CompanyGlobal turnover

(x € million) Employees Product groups

1. Unilever 40.523 174.000 Food and drinks

2. Heineken 14.319 56.208 Beer

3. Vion Food Group

9.600 35.000

Meat

4. FrieslandCampina

9.454 20.568 Dairy

5. Nutreco 4.943 9.278 Animal nutrition

6. CSM 2.599 8.433 Sugar, bakery supplies and lactic acid

7. Cosun 1.689 4.266 Food and ingredients

8. Wessanen 1.603 5.761 Foods and snacks Source: Annual reports and websites Source: Annual reports and websites

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Overview of the Netherlands’ most successful exports

*The abbreviation in parenthesis stands for the sector of origin:AF = Agriculture and food cluster PC = Petroleum and chemicalsCH = Computers and semiconductors L = Leisure

Product groupShare of

world export marketExport value(USD million)

1. Cut flowers (AF*) 84% 2,815

2. Flower bulbs (AF) 83% 800

3. Coconut oil (AF) 68% 93

4. Chloroacetic acids (PC) 65% 33

5. Cashew nuts (AF) 64% 65

6. Computer chips (CS) 61% 1,568

10. Polaroid film (L) 55% 246

11. Cocoa butter (AF) 55% 568

12. Cocoa powder (AF) 54% 534

15. Mussels (AF) 51% 121

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Trading culture and vision

● Netherlands: Open Economy

● Small country: many friends abroad & pragmatic

● Strong in trading commodities

● Producing goods for markets (demand driven)

● Ongoing search for new, sustainable and innovative products

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Quality and sustainability: chain management

● Continuous quality improvement

● Ever-increasing standards for– sustainability: government & Corporate Social Responsibility

– quality

– safety

Key: Integrated Chain Management

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Knowledge and innovation: knowledge infrastructure & cooperation in innovation

● WUR (Wageningen), Universities (Maastricht, Groningen, Leiden, Rotterdam, Eindhoven, Delft), TNO Voeding, RIVM, NIZO Food Research, etc.

● Public Private Partnerships

● Top Institute Food and Nutrition

● Top Institute Green Genetics

● Food Valley (“Silicon Valley of Foods”)

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Organic farming

2.6 % organic farming

● 1,395 certified companies

● Middle position within EU

● Large part is exported, mainly to UK, France, Belgium and Germany

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Agrologistics

● Rotterdam largest port in Europe for importing vegetables, fruit and vegetable oils into the EU

● Amsterdam for cacao beans, keeps 60% of world stocks

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Agrologistics

● One out of three trucks in the Netherlands is filled with flower & food products

● One out of ten carries ornamentals

● About 700 companies active in conditioned transport; total turnover = € 1 billion

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Ministry ofEconomic Affairs, Agriculture and Innovation

● Established as of mid October 2010 by new Government

● Combining the Ministry of Agriculture, Nature and Food Quality &Ministry of Economic Affairs

● Mission:to enhance competiveness of Dutch economynationally, and within the EU and in global context,including bypromoting investments in innovation and sustainability of agrofoodsector

● Strong international focus: exports, imports and investments

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Thank you for your attention

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Agri Exit Jul14 2010

Agri Exit Jul14 2010

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