Economic returns of ecodesign Contact : Samuel Mayer [email protected] +33 4 77 43 04...
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Economic returns of ecodesign Contact : Samuel Mayer [email protected] +33 4 77 43 04 85 – +33 6 31 54 47 04 www.eco-conception.fr
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Transcript of Economic returns of ecodesign Contact : Samuel Mayer [email protected] +33 4 77 43 04...
Economic returns of ecodesignEconomic returns of ecodesign
Contact : Samuel [email protected]
+33 4 77 43 04 85 – +33 6 31 54 47 04www.eco-conception.fr
The Pôle National Eco-conception et Management of Life Cycle is a non profit organization of firms whose purpose is the dissemination of best practices in product development incorporating environmental and broader aspects of sustainable development.
Our activities:
> Resource center,
- Research and Development- Transfer and Dissemination
> Training,
> Critical Review,
> Studies and applied research,
> Edit (tools, books…).
www.eco-conception.fr
www.mygreenmag.info
After ten years of operation, the Eco center design and Life Cycle Management launches in early 2013 MYGREENMAG, an international magazine on eco-design and eco-innovation, in French and in English . A printed version will be released in 8000 copies and an electronic version can be downloaded from the website of the Pole.
Pôle Eco-conception ®
160 members
52 relay centers worldwide
Ressource center: CCI France and ADEME
Our network
Member of the networks : CRÉER et ECOSD
2000 companies aware
52 Relay Centres
1 european networkENECPartnership with IDP of Canada
International network
UNEP - UNIDO
Colombia – Canada - Mexico
4 other partners (ENEC)
Study of 2008
What are the issuesWhat are the issues
The action implementation
of cases of the study are first project of ecodesign
Initial motivationsInitial motivations
44%
8%
24%
13%
11% Initiative leader
Regulation
Search for savings
Third party
Market
Environmental gainsEnvironmental gains
32%
Raw materials
Manufacturing
Use
Transport
End of life
31%
14%
10%
13%
Economic returns
«Eco-design often encourages debate, allows product to address issues differently, to think together
around the table and just to put forward ideas. »
Laurent NOCAEco-design Manager,
(a quitté le Groupe LAFUMA en décembre 2007)
The eco-designed products must meet this 3 rules : sustainable, differentiable, desirable
• The turnover of eco-friendly products has been multiplied by 3 in 3 years(15% planned for 2008) • Strong consumer awareness for this type of product;• Selling price substantially equal
Commercial impactCommercial impact
Sales maintained/cost reduction
Increase sales
Sales maintained/Not cost reduction
86%
7%7%
Economic returns
«Our efforts have allowed us to sign an exclusive agreement for one year with the largest distributor in North America. We also introduced our new area rug recyclable buyers in Germany and Finland. The
reception was very positive!»
Marc-André Déom Chairman, Korhani
Impact on profit margin compared to a traditional product
Impact on profit margin compared to a traditional product
Lower margin
Upper margin
Equal margin
37%
53%
10%
Economic returns
«Eco-design of our products has helped make Victor
Innovatex a leader in specialized textile
. »
Martin Bourque Manager research and development, Victor Innovatex
•Certified green products have a cost slightly higher than non-green.
•Existing customers renew orders and the company recruits new.
•Investment in staff and marketing tools for the marketing of eco-designed products.•The additional costs of environmental shift of the company are very important (R & D, marketing efforts, royalties paid for the ecolabel and use a wire more expensive).
2 levels
Eco-redesign
Eco-innovation
24
before after
PURCHASER USER
PRODUCT SERVICE
OWNERSHIP WELLNESS
25
Study of 2013
1. Restart the study1. Restart the study
3. Further study3. Further study
2. Update initial analysis2. Update initial analysis
Objectives Objectives
What are the new issues of ecodesign
With the first sample of firms
Get more returns from firms and from different countries 150 firms
Diarra KANE
+33 6 75 28 76 28
Acess to the new survey
www.ludostudio.ca/projects/surveys/eco2013.html
We need your testimonyWe need your testimony
57 cours Fauriel – 42024 Saint-Étienne Cedex 2
Tél : +33(0)4 77 43 04 85 – Fax : +33(0)4 77 43 04 01
Email : [email protected]
www.eco-conception.fr
