Economic Prosperity Strategy2012-16

Rebeccah Lowry

DEVELOPING THE STRATEGY

• Results Based Accountability (April 2011)• Emerging Themes• Workshop with Partners/Stakeholders (June

2011)• Strategy Development (July – September 2011)• Consultation September – (December 2011)• Adoption January 2012

ECONOMIC PROSPERITY

WEALTH

INVESTMENT

EMPLOYMENTQUALITY OF LIFE

PLACE

• Increase value of land and commercial property

• Increase investment in Physical Regeneration

• Increase spend on Tourism

• Increase footfall in Wrexham Town Centre

BUSINESS

• Increase New Business Starts in Wrexham County Borough

• Increase occupancy of markets and commercial property

• Increase inward investment enquiries and number of new businesses in Wrexham

PEOPLE• Reduce youth unemployment

• Reduce economic inactivity

• Increase household income

• Decrease household costs

• Increase the capacity of the community sector

PROFILE• Position Wrexham as a creative, forward thinking ‘place

of the future’• Project Wrexham as a place of opportunity – a place

where things are happening. • Target marketing at high quality businesses wherever we

can• Build closer links with key politicians and civil servants in

central government with the ability to attract overseas investment

• Embrace modern and futuristic marketing techniques and language, using 2011 city status bid as a blueprint

ECONOMIC PROSPERITY Wrexham County Borough is a place where….

PLACE

…people want to live, work, visit and invest.

Physical Regeneration PlanWorld Heritage Site Tourism Development PlanDestination Management Plan

BUSINESS

…Businesses can locate and grow.

Small Firms Plan

Assets and Facilities Management Plan

Business Support Plan

PEOPLE

…people can prosper as individuals and within their communities.

Community Regeneration Plan (incl. Communities First)

Rural Development Plan

Employment Plan

Financial Inclusion Action Plan

Strategies and Plans in place to deliver the priorities of the Economic Prosperity Strategy

PROFILE – WREXHAM TOMORROWMarketing and Communications Plan: - Events PlanInward Investment PlanTown Centre PlanWHS (Tourism)