Economic ProgramsOverview and Exercises

PA State Data Center MeetingHarrisburg/Hershey, PA

September 20, 2012

Presented by:Andrew W. Hait

US Census Bureau

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Outline

• Economic Programs “At a Glance”

• Update on the 2012 Economic Census

• American FactFinder (and other) Exercises

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Economic Programs Overview“Yes, the Census Bureau does something other than the demographic programs!”

• Economic Census– Done on the years ending in “2” and “7”– Covers employer businesses in the U.S.– Collected on anestablishment basis

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The Economic Census Offers…• Over 200 unique industry statistics• National-, state-, metro-, county-, place-, and

ZIP Code-level data (varies by sector)• Industry detail: 2- thru 6-digit NAICS codes• 18 of the 20 NAICS sectors covered; excluded:

– Agriculture (covered by USDA/NASS)– Governments (covered by Census of Governments)

• Very accurate

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Related Economic Programs• Economic Census of Island Areas

– Covers American Samoa, Guam, Northern Mariana Islands, Puerto Rico, and the Virgin Islands

• Census of Governments– Covers Federal, State, and Local Governments

• Survey of Business Owners– Business data by Race, Ethnicity, Gender,

Veteran Status of Business Owner

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Other Economic Programs• Monthly, Quarterly, & Annual Surveys

– Sample surveys – drawn from universe of businesses identified in the Economic Census

• Fewer data items published• Less geographic and industry detail• Incomplete coverage• Sampling and Nonsampling errors

– Benchmarked to the latest Economic Census

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2012 Economic Census Update• About 4.3 million establishments will be mailed

one of over 500 unique versions of the form (tailored to specific industry)– All large & mid-size employers– Sample of small employers– Electronic response also offered

• 2007 response rate - 93% large co’s; 86% overall• Outreach already started

– Report of Organization, Respondent Contact Cards, Advance Information Packets– Partnerships with associations and organizations

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business.census.gov

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Major Features

• General Information• Promotional Tools & Materials• Respondent Information• Data Use Scenarios• Snapshots• Videos

Tell us how we can help!

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Exercises

Sample Scenario: An entrepreneur is interested in opening a fast-food restaurant

and has contacted you to find out what information can the Census Bureau provide that will help him understand this industry,

develop a business plan, and identify a good place to locate the business.

How will you help him?

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Exercise 1

What programs at the Census Bureau provide data on Limited-Service Restaurants (NAICS 722211) that he might be able to use?

(Hint – Use the Industry Statistics Sampler, which can be accessed off the Business and Industry page)

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Exercise 1 Steps & Answer

• Go to the Business & Industry page by clicking on the

word “Business” at the top of the Census home page,

type in 722211 in the Industry Search box, and click Go

• Click on 722211 in the results table

Data on limited-service restaurants are available in the Annual Retail

Trade survey, in County Business Patterns, in the Statistics of US

Business, in the Economic Census, and in the Survey of Business

Owners.

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Exercise 2

He is thinking about opening his new fast-food restaurant in Dauphin County, PA. How many fast-food restaurants were there in 2010 and how does this compare to the other counties in the state? Is this a good county to put my restaurant in?

(Hint – Use the data from the County Business Patterns program, available in the American FactFinder)

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Exercise 2 Steps

• Click on the AFF shortcut under the Guide to All Data Sources tab on the

Industry Statistics Sampler. This will bring you into AFF with the Topics menu

pre-select to “Business Patterns”.

• To select the industry:

• Expand the Industry Codes menu, expand the Industry Sector menu and

select 72, Accommodation & Food Svcs, and finally select 722211 from the

Industry Code Results list

• Click Add to put this code in the Your Selections box, and close the menu.

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Exercise 2 Steps (cont)

• To select the state:

• Expand the Geographies menu, click the Name tab, and select Pennsylvania

from the Geographic Results list, and click Add to put this item in the Your

Selections box

• To select the counties:

• Click the List tab, select County and then Pennsylvania from the lists, then

select All Counties within Pennsylvania from the list, and finally click Add to

Your Selections to put these geographies in the Your Selections box. Close

the menu.

• Select the first table (CB1000A1) from the Search Results list

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2010 County Business Patterns

PA County Comparison for NAICS 722211, Limited-service restaurants

Geographic area name rank Number of establishments

Paid employees for pay period

including March 12 (number)

First-quarter payroll

($1,000)

Annual payroll ($1,000)

Annual payroll per Employee ($) 2010 Population

2010 Population per Establishment

Pennsylvania   8,517 110,668 $285,035 $1,267,656 $11,455 12,702,379 1,491Philadelphia County, Pennsylvania 1 1,281 11,298 $34,556 $150,910 $13,357 1,526,006 1,191Allegheny County, Pennsylvania 2 940 13,842 $33,331 $146,915 $10,614 1,223,348 1,301Montgomery County, Pennsylvania 3 624 6,647 $19,622 $85,979 $12,935 799,874 1,282Bucks County, Pennsylvania 4 465 5,127 $13,791 $62,292 $12,150 625,249 1,345Delaware County, Pennsylvania 5 374 4,079 $11,087 $48,721 $11,944 558,979 1,495Chester County, Pennsylvania 6 328 4,199 $11,887 $50,034 $11,916 498,886 1,521Lancaster County, Pennsylvania 7 301 4,051 $10,495 $48,363 $11,939 519,445 1,726York County, Pennsylvania 8 292 4,283 $11,111 $48,317 $11,281 434,972 1,490Berks County, Pennsylvania 9 243 3,549 $9,119 $40,119 $11,304 411,442 1,693Westmoreland County, Pennsylvania 10 241 3,617 $8,480 $38,526 $10,651 365,169 1,515Lehigh County, Pennsylvania 11 236 2,834 $7,765 $37,284 $13,156 349,497 1,481Luzerne County, Pennsylvania 12 203 2,878 $7,586 $32,988 $11,462 320,918 1,581Dauphin County, Pennsylvania 13 202 2,529 $6,584 $28,913 $11,433 268,100 1,327Northampton County, Pennsylvania 14 190 2,296 $5,896 $26,112 $11,373 297,735 1,567Erie County, Pennsylvania 15 175 3,277 $7,280 $33,480 $10,217 280,566 1,603Cumberland County, Pennsylvania 16 155 2,360 $6,273 $27,100 $11,483 235,406 1,519Lackawanna County, Pennsylvania 17 144 1,990 $4,989 $21,948 $11,029 214,437 1,489Washington County, Pennsylvania 18 130 2,210 $5,272 $24,034 $10,875 207,820 1,599Butler County, Pennsylvania 19 124 1,879 $4,420 $20,333 $10,821 183,862 1,483Monroe County, Pennsylvania 20 108 1,100 $2,815 $12,589 $11,445 169,842 1,573Beaver County, Pennsylvania 21 105 1,737 $4,114 $18,683 $10,756 170,539 1,624

Wayne County, Pennsylvania 52 20 177 $547 $2,402 $13,571 52,822 2,641Pike County, Pennsylvania 53 19 190 S $2,554 $13,442 57,369 3,019Perry County, Pennsylvania 54 18 166 $327 $1,607 $9,681 45,969 2,554Warren County, Pennsylvania 55 18 253 $617 $2,934 $11,597 41,815 2,323Clinton County, Pennsylvania 56 17 335 $830 $3,677 $10,976 39,238 2,308Elk County, Pennsylvania 57 15 172 $345 $1,588 $9,233 31,946 2,130Susquehanna County, Pennsylvania 58 15 367 $627 $2,781 $7,578 43,356 2,890Tioga County, Pennsylvania 59 14 358 $802 $3,868 $10,804 41,981 2,999Juniata County, Pennsylvania 60 12 208 S $2,238 $10,760 24,636 2,053Montour County, Pennsylvania 61 12 193 $544 $2,333 $12,088 18,267 1,522Wyoming County, Pennsylvania 62 9 149 $285 $1,310 $8,792 28,276 3,142Fulton County, Pennsylvania 63 6 20-99 D D NA 14,845 2,474Potter County, Pennsylvania 64 4 66 $154 $698 $10,576 17,457 4,364Sullivan County, Pennsylvania 65 3 0-19 $17 $115 NA 6,428 2,143Cameron County, Pennsylvania 66 1 0-19 D D NA 5,085 5,085Forest County, Pennsylvania 67 1 0-19 D D NA 7,716 7,716

Exercise 2 – Extra Credit!

Which city or township (Economic Place) within Dauphin County reported the highest sales of limited-service eating places in 2007 and how do the other places in the county compare?

(Hint – Use the Economic Place data from the Economic Census, available in the New American FactFinder)

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Exercise 3

I am considering offering drive-through service in my restaurant. How common is this in PA fast-food restaurants, and what percentage of my food sales should I expect might come from drive-through service?

(Hint – Use the Product Lines data from Economic Census for the Accommodation and Foodservices sector, available in the New AFF)

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Exercise 3 Steps & Answer

• Click on the Back to Search button

• Click the red X next to both Business Patterns and All Counties within

Pennsylvania to remove these selections from the list.

• Select the Product Lines file (EC0744SLLS1) from the list.

Of the 8,247 limited-service restaurants in PA, 2,542 offered Meals & snacks

dispensed via drive-through service, accounting for $1.3 Billion (28.9%) of the

total $4.5 Billion in sales for this industry.

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$4,411

$37 $19

$13

$22

PA Fast-Food Restaurant Product Sales: 2007 ($ Millions)

Meals, snacks & nonalcoholic bvgs prepared for immediate consMeals, snacks & nonalcoholic bvgs prepared for catered eventOther servicesAlcoholic beverages served for immediate consumptionOther

$5,334

$1,704

$1,536

$1,929

$2Food Sales Detail: 2007 ($ Mil-

lions)

Prepared for immediate consDispensed w/o table service for cons on premisesDispensed via drive-through serviceServed at a table by a serverDispensed via mobile vending service

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Exercise 4

What were the total sales of Limited-Service Eating Places (NAICS 7222) through the latest month and how does this compare to the prior period?

(Hint – Use the Monthly Retail Trade Economic Indicator Report)

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Exercise 4 Steps & Answer• Go to the Economic Indicators page by clicking on the Economic Indicators

banner in the top right corner of census.gov

• Select the “Advance Monthly Sales for Retail and Food Services” survey

from the list by clicking on the survey title

• Click the “Excel (1992-present)” link to the right of the “Retail and Food

Service Sales” bullet under Monthly Retail Trade Report.

• Scroll down to NAICS 7222 under “NOT ADJUSTED”

When this handout was created, the latest data was for June 2012. The preliminary monthly value for June was $19,534 (in $ Millions), up slightly from the $19,503 reported in May. The cumulative year-to-date value was $111,446. This is up $6,087 (5.8%) from the $105,359 published for the same period in 2011.

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Additional Exercises to Do at Your Leisure

What other types of data does the Census Bureau offer that I might find useful? Maybe something about the types of food sold in fast-food restaurants in Pennsylvania?

(Hint – Use the data from the Miscellaneous Subjects files from the Economic Census for the Accommodation and Foodservices sector, available in the New AFF)

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Additional Exercise Steps

• Click on the American FactFinder link under the Data tab on census.gov

• Expand the Topics menu, then the “+” next to Program, and select “Economic

Census ” from the list. Economic Census will be added to the Your Selections

box. Close the menu.

• To select the industry:

• Expand the Industry Codes menu, expand the Industry Sector menu and

select 72, Accommodation & Food Svcs, and finally select 722211 from the

Industry Code Results list.

• Click Add to put this code in the Your Selections box. Close the menu.

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Additional Exercise Steps (cont)

• To select the Geography:

• Expand the Geographies menu, select New Jersey from the Geographic

Results list, and click Add to put this item in the Your Selections box.

Close the menu.

• Select the appropriate table from the Search Results list

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Additional Exercise Results

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less than $2.00

$2.00 to $4.99

$5.00 to $6.99

$7.00 to $9.99

$10.00 to $14.99

$15.00 to $19.99

More than

$20.00

0500

100015002000250030003500

2

1151

3306

2502

857429

0

Number of Fast Food Restaurants in PA by Average Cost Per Meal: 2007 (num-

ber)6:00 a.m. to 11:00 a.m.

11:00 a.m. to 5:00 p.m.

5:00 p.m. to 11:00 p.m.

11:00 p.m. to 6:00 a.m.

$0

$500

$1,000

$1,500

$2,000

$2,500

$463

$2,102

$1,814

$122

Fast Food Restaurant Sales in PA by Day Part: 2007 ($ Milions)

Additional Exercise Results (cont)

• Also have data by:

• Primary type of food service

• Seating capacity

• Principal menu type or speciality

• Franchise status

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Questions

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A Summary… and What’s Next

• Continue to learn about (and talk about) the Economic Census and our economic programs

• Use the materials on Business.census.gov• Sign Up for updates

Thank You!

If you have any questions, please feel free to contact me at:

Andrew.W.Hait@census.gov(301)763-6747