Economic Impact Analysis for San Luis Obispo Marathon and Half

Marathon 2012

The purpose of this study is to estimate the total economic impact of the inaugural San

Luis Obispo Marathon and Half Marathon (SLO Marathon) on San Luis Obispo County.

Held April 22, 2012, the SLO Marathon was hosted by Get Off The Couch Potato LLC

(GOTCP). Based on our analysis, we find the total economic impact of the SLO

Marathon 2012 on San Luis Obispo County to be $3.01 million.1

To perform this study, we analyzed the additional spending that occurred in San Luis

Obispo County because of the SLO Marathon event. This study takes a look at

participant (and their respective groups) spending on lodging, food, souvenirs, and

gasoline, event preparation, and event operation dollars spent inside the county.

Participant spending data was captured by implementing an after event online survey

and all other data was supplied by GOTCP. From this data, we are able to estimate the

direct impacts that the SLO Marathon had on San Luis Obispo County. These direct

impacts are applied to multiple IMPLAN models, which in turn shows the ripple effect of

the expenditures throughout the county.

Assuming a complete sell out of 9000 participants, and relatively the same percentage of

out-of-town participants, all things being equal, we estimate the economic impact for the

2013 event to be approximately $7.54 million.

The detailed results of this study can be found on the subsequent pages. Page 2 shows

a summary of highlights. Page 3 shows the expenditure tables. Page 4 shows the

IMPLAN results for attendee spending and preparation/operations. Page 5 shows the

local tax impacts. Page 6 shows a comparison between Local and Non-Local survey

results.

Prepared by:Ken Riener Patrick MayedaProductive Impact LLCSan Luis Obispo, CA

1 Total economic impact includes direct, indirect, and induced impacts from attendee spending, and operation/preparation expenditures because of the SLO Marathon. Economic Impact from attendee spending was $2.34m, and $0.675m from operations/preparation, resulting in a total economic impact of $3.01m.

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Highlights for SLO Marathon 2012

Economic impact from attendee spending: $2.34 million

Economic impact from operations/preparation: $0.675 million

Total economic impact for SLO Marathon: $3.01 million

Average economic impact generated per participant: $953

3143 total participants (finishers)

1756 non-local finishers (55.9%), equating to 5972 total visitors from

outside the county

Total direct dollars spent by all parties(not including entry costs): $1.27m

Total lodging expenditures: $175,562

Total food and beverage expenditures: $388,589

Total gasoline expenditures: $240,963

Total souvenirs and gift expenditures: $292,585

Average dollars spent by local participant party (not including entry): $202

per participant.

Average dollars spent by non-local participant party (not including entry):

$561 per participant

Estimated local Hotel/Motel Bed tax: $37,903

Estimated Sales Tax generated: $85,153

Average length of stay: 1.33 days

Average party size of non-local participant: 4.24 people

Average household income of non-local participants: $121,765

Average age of non-local participant: 41.2 years

Total amount donated to the Local Special Olympics: $4000

Total raised through Leukemia & Lymphoma Society's Team-in-Training

(TNT): $500,000

87.6% of survey respondents rated the event either outstanding or very

good

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Out-of –town and Local Attendee Expenditures (Input Tables)

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Out-of-town and Local Participant Spending Economic Impacts Results

Operations and Preparation Economic Impacts Results

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Combined Economic Impact on the Local Area from Participant Spending and Operations, 2012

Combined Tax Impact on the Local Area from Participant Spending and Operations, 2012

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