Economic Development StrategyEconomic Development Strategy

Michael E. Dozier(Former) Community and Economic Development Director

Michael E. Dozier(Former) Community and Economic Development Director

“You can’t always get what you want, but if you try, sometimes, you just might find you get what you need.”

Rolling Stones

INTRODUCTIONINTRODUCTION

Economic Development Strategy Advisory Committee (EDSAC)Economic Development Strategy Advisory Committee (EDSAC)

EDSACEDSACEDSACEDSAC

• 20 members of the community representing the following: – residents, retirees, small and large

commercial and industrial businesses, Clovis Unified School District, financial institutes, Community Hospital, Building Industry Association, and real estate brokers.

• First meeting December 3, 2003

• 20 members of the community representing the following: – residents, retirees, small and large

commercial and industrial businesses, Clovis Unified School District, financial institutes, Community Hospital, Building Industry Association, and real estate brokers.

• First meeting December 3, 2003

EDSAC EDSAC EDSAC EDSAC

• 15 meetings over 10 months each two hours in length.– 11 educational meeting – included presentations on the following

subjects:

• City development services, marketing, job generation, financing, workforce development, commercial and industrial real estate perspectives, development fees, Regional Jobs Initiative, tourism and redevelopment (agenda in Strategy)

– 4 task oriented meetings – SWOT Analysis, Strategy formation with development of goals and objectives.

• Strategy adopted September 13, 2004

MISSION STATEMENTMISSION STATEMENT

“In order to succeed, your desire for success should be greater than your fear of failure.”

Bill Cosby

Mission StatementMission StatementMission StatementMission Statement

• Develop and implement policies, programs, and activities that will stimulate business start-up, facilitate the expansion of existing businesses, and encourage the location of new businesses in order to create new jobs, expand Clovis’ economic base and enhance the quality of life for the citizens of Clovis.

WHAT IS ECONOMIC DEVELOPMENT?WHAT IS ECONOMIC DEVELOPMENT?

“An economist’s guess is liable to be as good as anybody else’s.”

Will Rogers

What is….What is….What is….What is….

• Economic Development is purely and simply the creation of wealth in which community benefits are created.

• Economic Developers do not create jobs… Businesses do. Economic Developers are facilitators.

Why Is Local Economic Why Is Local Economic Development Important? Development Important? Why Is Local Economic Why Is Local Economic

Development Important? Development Important? • Business Retention• Job Development • Increased Tax Base • Economic Diversification • Self-sufficiency• Productive Use of Property• Quality of Life • Recognition of Local Products

Purpose of a StrategyPurpose of a StrategyPurpose of a StrategyPurpose of a Strategy

• Provides Direction – Which industrial/commercial exporters do we target?

• Sets Overall Framework – How will we target them?• Links Future to Present – How will we recognize

success?• Builds Consensus – Gets everyone with the program• Is a foundation for Change – What is our first step?• Shows Action vs. Reaction – We are in charge of our

fate• Helps Focus on the Right Things – Spending resources

wisely• Harnesses Creativity – “You want me to do what?? OK!”

COMMUNITY ASSESSMENTCOMMUNITY ASSESSMENT

“I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it whatever I can.  I want to be thoroughly used up when I die, for the harder I work the more I live.” 

George Bernard Shaw

Community AssessmentCommunity AssessmentCommunity AssessmentCommunity Assessment

• Marketing portion of the plan.

• Take time to tell (brag) about your City. – History– School District– City services– Quality of life– Housing availability and affordability

TARGET INDUSTRY ANALYSISTARGET INDUSTRY ANALYSIS

“I don't pay good wages because I have a lot of money; I have a lot of money because I pay good wages.”

  Robert Bosch

Target Industry AnalysisTarget Industry AnalysisTarget Industry AnalysisTarget Industry Analysis

• SWOT Analysis – be honest

• How do your Strengths, Weaknesses, Opportunities and Threats fit with the Industry you want to attract?

• Regional Jobs Initiative (RJI) - An aggressive community-wide effort to create over 30,000 jobs in five years.

• The County and City of Fresno and the City of Clovis were charter participants in the RJI.

Regional Jobs InitiativeRegional Jobs Initiative

• The RJI focused on the following industry cluster– Healthcare– Agile Manufacturing– Information Processing– Construction– Logistics– Tourism– Water Technology

• What RJI clusters fit, don’t fit and are there some not identified by the RJI?

Target Industry AnalysisTarget Industry AnalysisTarget Industry AnalysisTarget Industry Analysis

• What RJI cluster didn’t fit?– Logistics

• poor transportation access• Short supply of land – low employment to land ratio• Cost of available land – unattractive to logistic

industry• High cost of development fees

– Construction

• More a employment cluster than industrial• Product of the economy

CLOVIS’ Targeted IndustriesCLOVIS’ Targeted IndustriesCLOVIS’ Targeted IndustriesCLOVIS’ Targeted Industries

1. Healthcare

2. Tourism

3. Agile Manufacturing

4. Water flow technology

5. Information Technology

6. Education*

* Not an established RJI cluster industry

INDUSTRIAL DEVELOPMENT STRATEGYINDUSTRIAL DEVELOPMENT STRATEGY

“There is joy in work. There is no happiness except in the realization that we have accomplished something.”

Henry Ford

Jobs/Housing BalanceJobs/Housing BalanceJobs/Housing BalanceJobs/Housing Balance

• Healthy Balance – Jobs per household and jobs to employment ratio.– State average - 1.5 jobs per household

(Clovis is at 1.28 jobs per household).– Healthy ration of number of employed to

number of jobs in a local 0.8 to 1.25 jobs per employed.

– Clovis ratio is 0.73:1 and the Strategy goal is 1:1

Jobs/Housing Balance BenefitsJobs/Housing Balance BenefitsJobs/Housing Balance BenefitsJobs/Housing Balance Benefits

• Increased revenue for the City

• Increased demand for services such as restaurants, retail and office

• Increased demand for housing

• Reduced commuting – less traffic congestion– Better air Quality

Industrial Development Goals Industrial Development Goals Industrial Development Goals Industrial Development Goals

1. Industrial Land – Create opportunities for industrial, job generating development.

2. Workforce Development – Clovis is in the unique position of being at the center of workforce development. It has the best school district and links to higher education and training facilities.

3. Business Retention, Expansion, Attraction Program Business (REAP) – The City will continue to address the needs of existing businesses for potential expansion, attract key targeted industries, and facilitate new business start-ups.

COMMERICAL DEVELOPMENT STRATEGYCOMMERICAL DEVELOPMENT STRATEGY

“The absolute fundamental aim is to make money out of satisfying customers.”

John Egan

Commercial Development Commercial Development Commercial Development Commercial Development

• Retail– Description of prominent commercial retail

districts• Shaw Avenue• Clovis Avenue• Herndon Avenue• Old Town

• Office

TOURISM STRATEGYTOURISM STRATEGY

“You're sick of hanging around and you'd like to travel; Get tired of traveling and you want to settle down. I guess they can't revoke your soul for trying, Get out of the door and light out and look all around.”

Grateful Dead

• Retention

• Immediate

• Intermediate

• End Destination

Types of TourismTypes of TourismTypes of TourismTypes of Tourism

Types of TourismTypes of TourismTypes of TourismTypes of Tourism

• Tourism Retention - Providing opportunities for Clovis residents to spend disposable money in the City of Clovis.

Types of TourismTypes of Tourism

• Immediate Tourism - Providing opportunities for neighboring residents (people who live within 50 miles outside of Clovis) to spend disposable money in the City of Clovis.

• Intermediate Destination Tourism - Providing opportunities for Clovis to serve as an intermediate tourist destination. (just passing through).

Types of TourismTypes of TourismTypes of TourismTypes of Tourism

• End Destination Tourism - Providing opportunities for Clovis to serve as an end destination for tourist.

Types of TourismTypes of TourismTypes of TourismTypes of Tourism