Economic Development Strategy for the Central Coast · 2013-12-12 · Economic Development Strategy...
Transcript of Economic Development Strategy for the Central Coast · 2013-12-12 · Economic Development Strategy...
Economic Development Strategy for the Central Coast
BUD COLLIGAN
SOUTH SWELL VENTURES
DECEMBER 12, 2013
CSUMB/FORA
Employment on Central Coast 2012
Agriculture9%
Government21%
Tourism 12%Education
& Health Services
14%
Other Services
22%
Retail Trade 12%
Professional & Business
Services10%
Agriculture29%
Government18%
Tourism12%
Education & Health Services
8%
Other Services
17%
Retail Trade9%
Professional& Business
Services7%
Source: CA Employment Development Department
MONTEREY COUNTYSANTA CRUZCOUNTY
TOTAL EMPLOYEES: 96,900 TOTAL EMPLOYEES: 173,100
Slow Growth in Ag & Tourism
FLAT
1.7% CAGR
SANTA CRUZ COUNTY AG & TOURISM JOBS
MONTEREY COUNTY AG & TOURISM JOBS
Source: CA Employment Development Department
2002 2012
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80,000
100,000
120,000
140,000
160,000
180,000
200,000
Monterey Co.Santa Cruz Co.
Seasonal Employment 2012
Source: CA Employment Development Department BUD COLLIGAN SOUTH SWELL VENTURES
Residents & Taxes Leave Daily
Loss of Workers & Revenue
• 24% of Santa Cruz residents leave county for work daily
Source: Census Transportation Planning Package, 2006-2008; BAE 2013 BUD COLLIGAN SOUTH SWELL VENTURES
• 85% retail “leakage” due to out-of-county purchases
SANTA CRUZ 40th of 58 Counties
MONTEREY 41st of 58 Counties
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Violent Crime on the Central Coast
Source: www.countyhealthrankings.org
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SANTA CRUZ: 18%
24th of 58 Counties
MONTEREY: 24% 57th of 58 Counties
Source: www.countyhealthrankings.org
Uninsured on the Central Coast
SANTA CRUZ COUNTY: 3%22nd of 58 Counties
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Teen Pregnancy
Source: www.countyhealthrankings.org
MONTEREY COUNTY: 6% 51st of 58 Counties
High School Drop Out Rate
BUD COLLIGAN SOUTH SWELL VENTURESSource: www.countyhealthrankings.org
SANTA CRUZ COUNTY: 14%21st of 58 Counties
MONTEREY COUNTY: 25% 56th of 58 Counties
Preparing for 21st Century Jobs?
BUD COLLIGAN SOUTH SWELL VENTURESSource: Education Data Partnership: CDE, EdSource, and FCMAT
SANTA CRUZ COUNTY45% of HS Grads Meet CSU/UC Entrance RequirementsMONTEREY COUNTY33% of HS Grads Meet CSU/UC Entrance Requirements
But.…We Have Lots of Assets
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Superb Colleges and Universities
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Unparalleled Natural Beauty
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Great Farm Land
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World Leader in Marine Science
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First Rate Creative People
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Large Bilingual Population
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Educated WorkforceSANTA CRUZ COUNTYBA/BS: 30%Graduate Degree: 22%
MONTEREY COUNTYBA/BS: 29%Graduate Degree: 22%
Source: U.S. Census Bureau 2011
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What Does an InnovationEconomy Look Like?
Colleges &
Universities:
Research Centers:
Living Environment:
Business Leadership:
Innovation Mentality:
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Pre-Conditions of Innovation
• Water
• Affordable Housing
• Transportation
• Broadband
• Electric Power
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Innovation Infrastructure
Source: CLV Report May, 2013
• Shared Goals
• Cooperative Decision Making
• Shared Advocacy
• Shared Responsibility
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Shared Vision - Collaboration
Source: CLV Report May, 2013
Diversified Small Company Economy…
Leveraging Distinct Regional Assets…
While Preserving & Enhancing Our Environment
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Vision
• Agriculture• Organics• Marine Science• Food Products• Technology• Genomics• Recreation• Tourism & Eco-Tourism
• Education• Wine• Health Care• Retail • Manufacturing • Distribution• Services• Non-Profit
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Diversified Small Company Economy
• Agriculture: Region’s Largest Industry• Organics: CCOF, UCSC Organics Program: CASFS• Marine Science: 24 Institutions in Monterey Bay• Food Products: Leverage Agricultural Advantage• Technology: Proximity to Silicon Valley; Local Talent• Genomics: UCSC Center & Genomics Browser• Gaming: Innovative Companies• Recreation: Legacy of Innovation• Tourism & Eco-Tourism: Ocean, Redwoods,
Mountains, Boardwalk, Pebble Beach, Aquarium
Leveraging Distinct Regional Assets
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• Small Companies: Focused on Local Assets, Tailored to Size of the Community
• Local Jobs: Less Traffic/Pollution
• Environment: Smart Growth, Knowledge Industries, Organics, Protect Natural Beauty and Farmland
• Families: Kids Can Find Jobs Locally, Stay Together
• Increased Tax Base: Pay for Public Services
While Preserving and Enhancing our Environment
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Entrepreneurial Eco-SystemCOLLEGES & UNIVERSITIE
S TALENT
INTELLECTUAL PROPERTY
CAPITAL
COMPANY SPIN-OFFS
CROSS-FERTILIZATIO
N
ATTRACTION OF TOP TALENT
GRASS-ROOTS
ECO-SYSTEM
Central Coast AngelsBUD COLLIGAN SOUTH SWELL VENTURES
Capital
Central Coast Brand Today
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Regional Brand World Class Innovation
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Food/Supplements
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Wine
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Agriculture
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Organics
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Marine Science
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Technology
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Technology
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Genomics
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Gaming
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Recreation
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Tourism
• Develop shared vision and time horizon
• Agree on measurements
• Create regional advocacy/monitoring group
• Pass public policy on infrastructure
• Create policy framework for targeted business
Regional Political Leaders
Invest in your piece of the vision• Education: research, tech transfer, talent
• Business: build on regional strengths
• Labor: train for regional mix of jobs
• Environmental: balance all aspects of “quality of life”
• Non-Profit: focus on a livable community
Private Sector Leaders
• Retain What We Love: Quality of Life, Natural Beauty, Clean Environment
• Decreased Unemployment• Increased Tax Base Supports Public
Services• More People Working Where They Live• Better Community Health Indicators• Kids Can Stay Home With Good Jobs• Virtuous Cycle of Talent, Innovation,
Creativity & New Opportunities BUD COLLIGAN SOUTH SWELL VENTURES
Outcomes