Economic Development at the Barney School Devon Johnson Assistant Professor of Marketing
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Transcript of Economic Development at the Barney School Devon Johnson Assistant Professor of Marketing
Economic Development
at the Barney School
Devon Johnson Assistant Professor of Marketing
AACSB Northeast Business School Deans’ Conference
The Upper Albany Area of Hartford
Source: City data.com
Upper Albany Demographics
Source: Citydata.com
The City of Hartford
City of Hartford Demograph-ics
CaucasianAfrican American American Indian Asian American Hispanic or Latino
Hartfor
d
Conne
cticu
t0%
10%
20%
30%
40%
50%
60%
22%13%
48%
21% Foreign bornNon-English speakers
Source: Citydata.com
Upper Albany Demographics
Mission: “To preserve, revitalize and support the commercial district.” Designated in May 2000 August 2002 – granted 501c (3) designation Under the leadership of Executive Director Ms. Marilyn Risi UAMS works in partnership with University of Hartford 1st urban Main Street Program in Connecticut
Started by: Margery SteinbergAssociate Professor
Civic Engagement: Upper Albany Main Street
UAMS Office - 541 Albany Avenue
• In 2002 Marketing Professor Margery Steinberg developed a business practicum course:
• Micro Business Incubator or Marketing & Management Practicum • A full semester 3 credit course that pairs U. Hart students
with a micro-business in the Upper Albany Area
Sharing Intellectual Capital: with the Upper Albany Community
A Service Learning Course Model:
Service Learning Course Design Workbook, Michigan Journal of Community Service
Learning (Summer 2001).
Objective(s): To provide experience working directly alongside professionals involved in economic development in a disadvantaged urban area Class Room Strategies: Lecture, student presentations
Assignment: Spend 4 hours per week in business
Assessment of learning: Includes feedback from the business
The Business Practicum or Micro Business Incubator
Instructed by a Business School Faculty – Professor Emerita Margery Steinberg
1. Program vision – University President Walter Harrison
2. Payroll management in micro-businesses
3. Locating and managing a franchise store - CEO of firm family owned 50 unit restaurant franchise business
4. Funding opportunities in Connecticut – Executive Director HEADCO Inc. - Not for profit, Community Development Financial Institution
Spring 2011 Course Sessions:
5. Greater Hartford Chamber of Commerce
6. Tax management and tax challenges of micro-businesses
7. Micro-business owner –Challenges and Success 8. Community stakeholder involvement - St. Francis Hospital
At each class students get a chance to describe their project and get feedback from the speaker
Spring 2011 Course Sessions:
Micro-Businesses Selection Criteria • Annually UAMS conducts a needs assessment of businesses
within the Upper Albany area. Potential to accomplish the academic and civic learning objectives of the course.
• Graduate assistant manages the relationship with participating micro-businesses. Contacts participating business before the start of the course to assess suitability and discuss participation in the program.
• Assesses the stability and suitability of the micro-business work
environment for the students. • Maintains contact with the business to facilitate student feedback
and maintain business commitment throughout the course.
Projects: What is your most pressing challenge at the moment?
Logo Design
Design Promotional
Materials
Ecommerce - transactions
Web Design
Loan Application
s
Marketing Plans
Civil Engineering
Human Resource
Issues
Redesign of Restaurant
Menus
Merchandising
Market Research
Retail Floor
Layout
Point-of-Sale Upgrades
• More than 73 local businesses involved
• Over 8,800 hours spent by 200 students.
• Modernization: Keep pace with technology • Remain relevant to customer needs
Results to Date:
Funding Sources
• The University of Hartford
• The Hartford Foundation for Public Giving
• The Travelers Foundation
• City of Hartford Initiatives
Film: The Upper Albany Story
Questions