Economic Development: A Springboard for Extension Engagement (Local Food Initiatives)
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Transcript of Economic Development: A Springboard for Extension Engagement (Local Food Initiatives)
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Roles for Educatorsin Economic Development
In the Context of Two “Local Food” Projects
Greg LawlessAg Innovation Center, Director
UW-ExtensionScaling Up Local Sustainable Food Systems Conference
Madison, WisconsinSeptember 28, 2010
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In a prolonged recession, with budgetary and political pressures to cut public sector funding, Extension may
want to increase and publicize its role in economic development.
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Types of Roles• Applied researcher– Data collection & analysis– Zoomerang® surveys
• Information provider– Organizing workshops– Making presentations– Via Extension webpages
• Network organizer – start-up• Network facilitator – on-going
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Types of Roles• Strategic planning – Facilitator– Participant
• Grant writer• Storyteller– Text, photos, video– Press releases
• Matchmaker– Creating space for collaboration– Connecting individual companies
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Risks & Dangers• High expectations• Risk of failure• Politically-charged issues• Intense personalities• Turf battles• Dynamic, unpredictable forces• Unclear boundaries for engagement
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Engagement Continuum
Opinion provider
Selectivity,favoritism
Command & control
Applied Researcher
Advocate, promoter
Strategy team member
Information provider
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Two Local Food Projects
• Grocers Buy Local – regional pilot project• Food Business Incubator Network (FoodBIN)
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Grocers Buy Local
• Partners: Wisconsin Dept of Agriculture, Thrive and the Wisconsin Grocers Association
• Utilized a state-owned marketing logo
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Video clip – not aired
2-second clip – went public
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What is a Food Business Incubator?
• Access to processing facilities
• Wrap-around technical assistance and support– Business plan
development, Label generation, Pricing, Marketing, Distribution, Regulatory issues, etc
– May also include shared office facilities and services
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Incubator composition
• Food entrepreneur incubation
• Product incubation/ custom processing
• Hybrid usage
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Food business incubators can:
• Support early stage development of local food products
• Provide satisfying employment—as a long term endeavor or short term strategy
• Offer a diversification option for area farms
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Developing strong companies
• International distribution
• Dedicated facility• 2 owners have hired 4
additional employees to assist with operations
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Diversifying farm income
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Food Business Incubator Network• Algoma: Algoma Farm Market Kitchen• Beloit: Bushel & Peck's Local Market• Gays Mills: Kickapoo Kitchen• Madison: FEED Madison• Mazomanie: Heritage Kitchen Incubator• Mineral Point: Iowa County Econ
Development/Hodan Center• Monroe: Green County Economic
Devel.and Green County UW-Extension• Prairie du Chein: Opportunity Center• Viroqua: Vernon County Development
Asoc. and Vernon County UW-Extension• Watertown: Farm Market Kitchen• Thrive• UW-Extension Ag Innovation Center
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Food BIN Roles
• Balancing group cohesion with inclusivity
• Differing public vs. private sector needs
• Meeting economic development goals
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