Economic assessment for improving eaccessibility services and products
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Transcript of Economic assessment for improving eaccessibility services and products
Study on Economic Assessment for Improving eAccessibility Services and Products
Jose Angel Martinez UseroProject Coordinator
Meeting on e-accessibility studies, 16 April 2010
• Background
• Objective
• Mainstream ICT to be covered
• Consortium
• Study approach
• Outcomes
• Empirical evidences on costs and benefits
• Key aspects or impacts
• Parameters
• Causal Loop Diagram
• Business Case tool
• Estimation and extrapolation
• Recommendations
Index
Study on Economic Assessment for Improving eAccessibility Services and Product
• People with disabilities are still not fully enjoying its benefits and
opportunities provided by ICT
• MeAC studies shows that eAccessibility in Europe is still low
• Not a niche market, up to 70 million individuals:
• Market opportunity
• Increment of disable workers productivity
• Need of robust evidence on cost/benefits and on macro impact
Background
Study on Economic Assessment for Improving eAccessibility Services and Product
• To contribute to the improvement of the accessibility of mainstream ICT
by providing useful information on costs and benefits of eAccessibility,
including:
• Empirical evidence
• Analytically/theoretically elaborated tools and data
• Recommendations for improvement.
Objective (1/2)
Study on Economic Assessment for Improving eAccessibility Services and Product
The objective of this study is twofold:
• At micro-level of analysis:
• Target: Managers of firms and public sector organisations
• Objective: Provide evidence and a practical tool supporting investment decisions in eAccessibility
• At macro-level of analysis:
• Target: Policy makers
• Objective: Provide a view of the magnitude of potential benefits and costs for the economy and society as a whole
Objective (2/2)
Study on Economic Assessment for Improving eAccessibility Services and Product
Mainstream ICT to be covered
Study on Economic Assessment for Improving eAccessibility Services and Product
• Our primary focus will be on Web accessibility
• In Digital TV, ATMs and self-service terminals we may attempt:
• Identification of general issues
• Elaboration of a casual model of impacts in terms of
cost and benefits
• List of costs and benefits to be included in the
business case
• Provide recommendations
Consortium
Study on Economic Assessment for Improving eAccessibility Services and Product
Subcontractor:
The Blanck Group
Study approach
Study on Economic Assessment for Improving eAccessibility Services and Product
Empirical evidences on costs and benefits (1/3). Secondary sources already identified
Study on Economic Assessment for Improving eAccessibility Services and Product
• E.g. of articles, reports, books already identified sources of information in the web field
Empirical evidences on costs and benefits (2/3). Secondary sources already identified in the proposal: statistics and dataset for estimations
Study on Economic Assessment for Improving eAccessibility Services and Product
Empirical evidences on costs and benefits (3/3). Case studies
Study on Economic Assessment for Improving eAccessibility Services and Product
• Some potential examples already identified:
• Virtual position LTD
• HM Revenue & Customs
• The Tesco Case
• The British Museum
• La Caixa
• Businesslink.gov.uk
Key aspects or impacts (1/2)
Study on Economic Assessment for Improving eAccessibility Services and Product
• Benefits: users’ level. The potential benefits here are the following:
• Increase in Health utility (QALY)
• Increase in autonomy leading to reduced costs of assistance;
• Increase in employability;
• Increase in wages (reflecting productivity);
• Increase in access to welfare benefits;
• Increase in consumer welfare;
Key aspects or impacts (2/2)
Study on Economic Assessment for Improving eAccessibility Services and Product
• Benefits: organisational level:
• Improvement in social responsibility and image;
• Compliance with legislation and avoidance of lawsuits
• Increase in external audience (increased online sales)
• Increase in usage of internal ICT applications (employees’ productivity)
• More efficient recruitment process;
• Efficiency gains from online transactions
• Technical improvements (reduced site development and maintenance time; reduced server load)
• Costs (only organisational level).
• Broadly-defined costs of redesigning existing sites or applications
• Additional (if any) costs of building an accessible Web site/application from scratch compared to a non-accessible one
• Extra costs of technical maintenance
• Extra cost of Governance
Parameters
Study on Economic Assessment for Improving eAccessibility Services and Product
• Quantitative or qualitative measurement of key aspect or impacts is highly dependent on a set of parameters:
Causal Loop Diagram (1/2)
Study on Economic Assessment for Improving eAccessibility Services and Product
• Linking a cause to an effect and assigning to such relation a
value
• The CLD identifies:
• The causal links between the key aspects
• Unintended effects signalling the possible presence of a
counteracting loop
• Lag times between the cause and the effect
Causal Loop Diagram (2/2)
Study on Economic Assessment for Improving eAccessibility Services and Product
Increased web Accessibility
Increased internal use of
ICT
Various technical
improvements
increased usage and digital
capacities for disabled and
elderly
Design /re-design costs
1a
2.1
5.1
C
Costs
Causal links (cause at tails, effect ad heads of arrows) C Counteracting loop indicates a temporal lag=
Other costs
Governance costs
reduced revenues for ICT industry /
constraints on creativity
Main output Direct outcome Indirect outcomes Macro impacts Unintended effects
Image, compliance,
etc
Increased audience
+ online sales
+ efficiency
+ recruitment
+ productivity
==
=
=
Reduced costs=
=
2
3
4
5
6
1b
1c
4.1
5.1.1
1d
Various users outcomes adapted from Vienna
Study
employability
productivity
Others
2.2
2.4
=
=
=
Growth
Reduced costs of exclusion
Cohesion and system legitimacy
==
====
==
==
==
Factors shaping costs:• organisational size• sector• degree of implementation
1
3.2
3.1
3.3
Users level of analysis
2.3
Business Case tool (1/2)
Study on Economic Assessment for Improving eAccessibility Services and Product
• Tool for ex ante evaluation in support of the decision to invest in
Web accessibility
• It will consider:
• 4 different groups of metrics, each one containing several
sub-indicators
• Not only the monetary analysis of costs and benefits
• Our approach will be robust but flexible enough
Business Case tool (2/2)
Study on Economic Assessment for Improving eAccessibility Services and Product
Estimation and extrapolation
Study on Economic Assessment for Improving eAccessibility Services and Product
• COSTS
• Extra costs for redesign
• Extra costs for design from scratch
• Extra costs of technical maintenance
• Extra cost of Governance: (We may attempt)
• BENEFITS
• Social responsibility and image (Intangible, self assessment)
• Compliance with legislation (Intangible, self-assessment)
• External audience reach and sales (quantifiable / monetisable)
• Productivity (internal IT application) ( monetisable);
• Efficiency gains from servicing/interacting online with customers/suppliers (monetisable)
• More efficient recruitment process; (quantifiable, but difficult)
• Technical improvements (reduced site development and maintenance time; reduced server load) (quantifiable but difficult)
Recommendations (1/2)
Study on Economic Assessment for Improving eAccessibility Services and Product
• Legislative and non-legislative recommendations building on
0066 outcomes in the fields:
• Web
• Digital TV
• ATMs, vending machines, virtual kiosks & public
announcement systems (visual, audio)
• Technical recommendations
• Business model recommendations
• Economic recommendations
Recommendations (2/2)
Study on Economic Assessment for Improving eAccessibility Services and Product
• Recommendations focusing on the same twelve countries of
0066:
• United Kingdom, Ireland, Sweden, Spain, Denmark, Italy,
Germany, Hungary, Portugal, France, Netherlands and
Czech Republic
• Recommendations at European level.
Recommendations (2/2)
Study on Economic Assessment for Improving eAccessibility Services and Product
Thanks for your attention
Jose Angel Martínez Usero
Join us!!!!
http://www.epractice.eu/community/eaccessibility