Economic and Cognitive Principles of Gamification
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Economic and Cognitive Principles of Gamification Joshua Gerrish Empty Box [email protected] @jgerrish
description
Lightning presentation on some of the economic and cognitive principles behind gamification. Looks at cognitive biases that gamification exploits.
Transcript of Economic and Cognitive Principles of Gamification
![Page 1: Economic and Cognitive Principles of Gamification](https://reader033.fdocuments.in/reader033/viewer/2022052908/559626841a28ab965a8b45c5/html5/thumbnails/1.jpg)
Economic and Cognitive Principles of Gamification
Joshua GerrishEmpty Box
[email protected]@jgerrish
![Page 2: Economic and Cognitive Principles of Gamification](https://reader033.fdocuments.in/reader033/viewer/2022052908/559626841a28ab965a8b45c5/html5/thumbnails/2.jpg)
What drives gamers to game?
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Goal Setting
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Goal Setting
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Status / Affirmation
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Status / Affirmation
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Reputation
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Reputation
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Norms of Reciprocity
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Norms of Reciprocity
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Time Pressure
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Scarcity
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Set Completion
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Reinforcement Schedules
Random items found in FarmVille
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Loss Aversion and Sunk Costs
Withered crops in FarmVille