Ecommerce Tips: 4 Steps To Improve Checkout Process
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Transcript of Ecommerce Tips: 4 Steps To Improve Checkout Process
Why ecommerce shoppers abandon cart?
Source: http://www.invesp.com/
4 Steps To Improve Checkout Process
#1 Make Checkout Process
Responsive
#2 Make it as one step checkout–
Less Is More
#3 Offer multiple payment methods
#4 Check out As A Guest
#1 Make Checkout Process Responsive
Mobile commerce is expected to reach $86 billion by
2016
Benefits
Improve
User Experience
Boost
Conversion Rate of The
Site
Increase
Brand Awareness
Improve
SEO of Your Site
#1 Make Checkout Process Responsive
Solutions: New Responsive Design
Works on ALL devices(smart phone, tablet, laptop, desktop...)
#1 Make Checkout Process Responsive
One Step Checkout
- Definitely less is more- Time-saving- Encouraging customers to buy
#2 Make it as One Step Checkout
All checkout steps in one page
Allow to add/subtract items
from cart on the checkout
page
Allow customers to enter
discount codes
Optional unnecessary fields
optional
How it works
#2 Make it as One Step Checkout
Offer most common payment methods
Make it clear for customers to see available payment methods
#3 Offer Multiple Payment Methods
#4 Checkout As A Guest
Require creating an account may discourage customer to purchase
Visit One Step Checkout Pro Extension Page
Try One Step Checkout Pro Extension Live Demo
Discover One Step Checkout Pro Extension User Guide
For more information