Ecommerce SEO Masterclass
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Transcript of Ecommerce SEO Masterclass
![Page 1: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/1.jpg)
Ecommerce SEO Master Class
Richard HillCEO & Founder
![Page 2: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/2.jpg)
Richard Hill
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![Page 4: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/4.jpg)
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People are
impatient!
![Page 6: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/6.jpg)
A one second delay in page response can result in a 7% reduction on conversions.
Sources: Akamai.com, Gomez.com
“ ”
![Page 7: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/7.jpg)
Test
Your Site…
GTMetrix or Google Page Speed Insights
![Page 8: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/8.jpg)
Implement
Caching
Implement
Gzip Compression
Consider a
Content Delivery Network (CDN)
Optimise Your
Images..
![Page 9: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/9.jpg)
Mobile
Optimisation
Client Type/Industry Mobile Tablet
Retail - Clothes 59.35% 85.04%
Retail - Pet 234.83% 214.42%
Construction 102.50% 136.53%
Vehicle Parts 142.86% 108.52%
SEO Traffic Lab 803.39% 1645.83%
Retail - Pet 139.22% 104.40%
Finance 110.50% 99.82%
![Page 10: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/10.jpg)
Make Your Site
RESPONSIVE
One Site
One Product Database
One interface
One SEO Strategy
![Page 11: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/11.jpg)
Social
Networks
Google Plus - 540+ million Total Users
Facebook - 1,310,000,000 billion Total Users
Twitter - 645,750,000 Total Users
Pinterest - 70+ million Total Users
Source: http://www.statisticbrain.comResearch date: 1.1.14
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Build Your
Audience
Don’t just sell, sell, sell
Interact especially with influencers
Curate content relevant to your niche
Post regularly - consider scheduling tools
![Page 13: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/13.jpg)
Content
Strategy
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Types of
Content
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Find and
Recreate
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Customer REVIEWS
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Unique Content
Freshness
Increased
Click Through Rates
Increased
Trust
Natural Language
![Page 18: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/18.jpg)
5 Simple Takeaways to
Sell More in 2014
Site Speed
Mobile Optimisation
Social Networks
Content Strategy
Customer Reviews
![Page 19: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/19.jpg)
Question
Time
?
![Page 20: Ecommerce SEO Masterclass](https://reader035.fdocuments.in/reader035/viewer/2022062512/55498907b4c90583678b4f66/html5/thumbnails/20.jpg)
Ecommerce SEO Master Class
Richard HillCEO & Founder