Ecommerce Metrics Book
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* Guide Quick Metrics an e-commerce business should pay attention to @netcurate
Transcript of Ecommerce Metrics Book
1 RateConversion
Number of conversions to thenumber of visitors over a given
period of time.
Industry Av : 3%
4 ValuePer Visit
The average value of each visitorto your website. Calculated by
dividing the revenue of your siteby the number of visitors in a
given time period
What's yours?
5 AbandonmentCart
The percentage of people whostart the checkout process but do
not complete it
Industry Av - 67.44%
6 per perchaseOn-site searches
The average number of searchesmade before a visitor makes a
purchase.
52% say their search is very poor