Ecommerce MarketplaceEcommerce Marketplace

Functions of MarketFunctions of Market Matching of Buyers and SellersMatching of Buyers and Sellers

• Determination of product offeringsDetermination of product offerings• Search of buyers and sellersSearch of buyers and sellers• Price discoveryPrice discovery

Facilitation of transactionsFacilitation of transactions• LogisticsLogistics• SettlementsSettlements• TrustTrust

Institutional infrastructureInstitutional infrastructure• LegalLegal• RegulatoryRegulatory

Marketspace componentsMarketspace components CustomersCustomers SellersSellers Products and servicesProducts and services InfrastructureInfrastructure Front endFront end Back endBack end Intermediaries(create and manage online Intermediaries(create and manage online

markets e.g ebay and rediff)markets e.g ebay and rediff) Other business partners(e.g shippers)Other business partners(e.g shippers) Support ServicesSupport Services

StorefrontStorefront Single company’s website where products and Single company’s website where products and

services are sold(dell.com)services are sold(dell.com) Belong to Manufacturer (dell.com)or retailer Belong to Manufacturer (dell.com)or retailer

(Wallmart.com) or individual selling from home(Wallmart.com) or individual selling from home Electronic catalogsElectronic catalogs Electronic cart for holding items till checkoutElectronic cart for holding items till checkout Payment GatewayPayment Gateway Shipping CourtShipping Court Customer ServiceCustomer Service

Electronic MallsElectronic Malls Online malls similar to offline MallsOnline malls similar to offline Malls

When a customer indicates a particular category of When a customer indicates a particular category of a product or service, the customer is transferred to a product or service, the customer is transferred to individual storefront(indiaplaza.in,sify.com)individual storefront(indiaplaza.in,sify.com)

Some malls are actually large click-mortar retailers Some malls are actually large click-mortar retailers while others are virtual while others are virtual retailers(walmart.com,cromaretail.com,amazon.comretailers(walmart.com,cromaretail.com,amazon.com))

Electronic MallsElectronic Malls General General

Store/Malls(amazon.com,Indiaplaza.in)Store/Malls(amazon.com,Indiaplaza.in)

Specialized Store/Malls(gadgetsguru.com)Specialized Store/Malls(gadgetsguru.com)

Regional vs global Regional vs global stores(store.chromaretail.com, stores(store.chromaretail.com, emallroad.com)emallroad.com)

Pure online organization(amazon.com) vs Pure online organization(amazon.com) vs click and mortar stores(walmart.com)click and mortar stores(walmart.com)

Private E-MarketplacesPrivate E-Marketplaces Typically B2B and not B2CTypically B2B and not B2C Owned by a single companyOwned by a single company Either Sell side or buy Either Sell side or buy

side(Indiamart.com)side(Indiamart.com) Sell side(Ex: Cisco- one to many)Sell side(Ex: Cisco- one to many) Buy side(Ex: HDFC Bank - Many to one)Buy side(Ex: HDFC Bank - Many to one) Open to selected members Open to selected members http://www.youtube.com/watch?http://www.youtube.com/watch?

v=YGQ_FrT7aW4v=YGQ_FrT7aW4

Public E-MarketplacesPublic E-Marketplaces B2B marketsB2B markets Owned by third party(not a seller nor Owned by third party(not a seller nor

a buyer)a buyer) Exchange(Stock exchange)Exchange(Stock exchange) Open to public and regulated by govt Open to public and regulated by govt

or exchange’s ownersor exchange’s owners Ex: Indiamart.com, tradeport.comEx: Indiamart.com, tradeport.com

Information PortalsInformation Portals Challenges with information overloadChallenges with information overload Portal is an information gatewayPortal is an information gateway A single point of access through a A single point of access through a

web browser to critical business web browser to critical business information information

Can be personalized by the usersCan be personalized by the users

Information PortalsInformation Portals Commercial Portals(yahoo.com)Commercial Portals(yahoo.com) Corporate PortalsCorporate Portals Publishing Portals(techweb.com,znet.com)Publishing Portals(techweb.com,znet.com) Personal PortalsPersonal Portals Mobile Portals (i-Mode)Mobile Portals (i-Mode) Voice Portals(aolbyphone service, 1-800 Voice Portals(aolbyphone service, 1-800

numbers)numbers) http://www.youtube.com/watch?v=YCNpktGr_Aghttp://www.youtube.com/watch?v=YCNpktGr_Ag http://www.youtube.com/watch?v=4-http://www.youtube.com/watch?v=4-

_WgBp1vao(Mobile Portal)_WgBp1vao(Mobile Portal)