ECommerce Last Update 2013.09.08 1.0.0 Copyright Kenneth M. Chipps Ph.D. 2013 1.
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Transcript of ECommerce Last Update 2013.09.08 1.0.0 Copyright Kenneth M. Chipps Ph.D. 2013 1.
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Copyright Kenneth M. Chipps Ph.D. 2013 www.chipps.com
1
ECommerce
Last Update 2013.09.08
1.0.0
![Page 2: ECommerce Last Update 2013.09.08 1.0.0 Copyright Kenneth M. Chipps Ph.D. 2013 1.](https://reader035.fdocuments.in/reader035/viewer/2022062408/56649f1e5503460f94c3668b/html5/thumbnails/2.jpg)
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What is ECommerce
• ECommerce refers to the use of the Internet and the Web to transact business
• More formally, ecommerce is about digitally enabled commercial transactions between and among organizations and individuals
• For the most part, this means transactions that occur over the Internet and the Web
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What is ECommerce
• Commercial transactions involve the exchange of value across organizational or individual boundaries in return for products and services
• It began in 1995 when Netscape.com accepted the first ads from major corporations and popularized the idea that the Web could be used as a new medium for advertising and sales
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ECommerce
• How is ECommerce different from traditional commerce
• The textbook suggests in these ways
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ECommerce
– Ubiquity– Global Reach– Universal Standards– Rich Environment– Interactivity– Information Density– Personalization– Social Technology
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ECommerce
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ECommerce
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Types of ECommerce
• There are three types of ECommerce– B2C - Business-to-consumer electronic
commerce involves retailing products and services to individual shoppers
– B2B - Business-to-business electronic commerce involves sales of goods and services among businesses
– C2C - Consumer-to-consumer electronic commerce involves consumers selling directly to consumers
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Ecommerce Business Models
• There are several forms a business could take when engaging in this
• Such as
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ECommerce Business Models
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ECommerce Revenue Models
• The textbook identifies these ways of making money in ECommerce– Advertising– Sales– Subscription– Free/freemium– Transaction fee– Affiliate
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Sources
• Most of this is copied from– Management Information Systems– 12th Edition– Ken Laudon and Jane Laudon
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