ECommerce day 2009. Jan 12th. Schedule of the day 09:30 - welcome 10:00 - (r)eSearches on eBusiness...

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eCommerce day2009. Jan 12th



Schedule of the day

09:30 - welcome

10:00 - (r)eSearches on eBusiness

11:00 - process of eCommerce

12:00 - coffee break

12:30 - notice and takedown protocol

13:30 - lunch break

15:00 - Zoltán Ormós, Dr.

16:00 - closure

The presentation about UCP directive has been canceled



(r)eSearches on eBusiness

Lorant KovacsAssociation for eCommerce





Global perspective of Advertising (%)

2005 2006 2007 2008 F 2009

newspapers 29.7 29.0 27.8 26.9 26.2

Magazines 13.2 12.8 12.5 12.2 12.1

TV 37.8 37.9 37.9 38.2 38.1

radio 8.6 8.3 8.1 7.9 7.8

cinema 0.4 0.4 0.4 0.4 0.5

outdoor 5.5 5.6 5.7 5.8 5.9

internet 4.8 6.1 7.5 8.7 9.5



on-line media spending (billions and % of total media spending)

internet Total media

Internet % of total media

2006 $ 16.9 $ 281.6 6%

2007 $ 21.4 $ 287.5 7.4%

2008 $ 27.5 $ 295.5 9.3%

F 2009 $ 32.5 $ 301.5 10.8%

F 2010 $ 37.5 $ 309 12.1%

F 2011 $ 42 $ 316 13.3%



on-line media spending (billions of EUR)



Percentage of global respondents who visit and/or contribute to social networking or UGC sites.



Internet penetration



Internet usage (by frequency)



Internet usage (by age)



Internet users dividing by age



Activity of internet users

In Hungary, the 14+ internet users (2,64 million person)

spend more than 1 hour per month.



On-line buyers

Until 2008Q2 771 000 users have bought already on-line



online buying overrating



Feedback for online

Tone of online feedback for products and services



online purchase

More information:• ONS

(Office for National Statistic)www.statistics.gok.uk

• IPSOS Moriwww.ipsos-mori.com



webshops

Summary: 2 300 shops working (2008/10)



eCommerce sales

2008/11/24



most valuable on-line activities

Most popular businesses / services • insurance services• FMCG (eg. Food)• Office supplies• Books• Clothes• Consumer electronics• Telecommunication• Travel services



Products and services



Leading product categories

2008/12/31 (!!!)

$770 million 2008 Q1-Q2



online researching

Products that US online shoppers have researched on-line before purchasing in a Store



eCommerce (B2C) value

Facts of on-line B2C• 0,8-0,9% of the total

commercial value (in EU this is 1,8-2,0%)

• Basic value of transaction: 100-120 EUR / transaction

• And with store this value is 25 EUR / transaction

• Value from auction site: 9.8 billion HUF(sum: 45 billion HUF)



On-line stores average incomes



B2C eCommerce value



system of webshops



eBusiness models

That’s work in Hungary:

• marketplace modell

• Reklámozási modell

• Kereskedői modell

• Közösségépítési modell

Possibility modells of eBusiness

• dotcom model

• on-line marketplace

• reklámozási modell

• információ közvetítő modell

• kereskedő modell

• wholeseller modell

•Társulási modell

• közösség építési modell

• kollaborációs modell

• előfizetői modell

• közmű modell



sources

• GKI / GKIeNETwww.gkienet.hu

• EuroStatec.europa.eu/eurostat

• eMarketerwww.emarketer.com

• Zenith optimediawww.zenithoptimedia.com

• Gartner Researchwww.garthner.com

• comScore www.comscore.com



copyrights

• Attribution (copy, distribute, display, perform just contain the source of the work)

• Do not sell (this is non-commercial item)

• Share alike• Do not modify



Lorant Kovacs

www.szek.org

[email protected]

Thank You for your

kind attention!

(Take a deep breath,

its finished ;)



http://www.szek.org/

ECommerce day 2009. Jan 12th. Schedule of the day 09:30 - welcome 10:00 - (r)eSearches on eBusiness...

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